Posted by The Motherhood

Facebook Live Video Tips

Did you know that since it debuted in 2016, Facebook Live has streamed 3.5 billion broadcasts?   The role of video in social marketing, especially live video, continues to become more and more important. The live video experience is social at its core, and on average, they generate six times more interactions than regular video, […]

Spotlight Blogger: AnnMarie, AnnMarie John

AnnMarie John is a lifestyle blogger, retired Army veteran, mom of four, and our June Spotlight Blogger! We asked this Colorado blogger about her thoughts on social media, influencer marketing and a couple of personal questions, too. Take a look at our Q&A below and get to know AnnMarie! Tell us why you blog. Blogging […]

How Pet Brands Can Harness the Power of Influencer Marketing

If you’re in the business of helping pets live their happiest lives, you may have considered pet influencer marketing as a strategy for communicating your messages to your target audience. We’ve recently noticed a shift happening in the pet industry and with pet owners, and we believe that now, more than ever, is the perfect […]

Pinterest Best Practices from the #Mom2Summit

Did you know that Pinterest pins are 100x more spreadable than a tweet, and the half-life of a pin is 16,000 times longer than a Facebook post? After learning that moms make up 70% of Pinterest’s 200 million monthly users, we were especially excited to sit in on an insightful session during the #Mom2Summit given by […]

How Influencers Can Negotiate | Tips from Mom 2.0 Summit

As an influencer network that has been in the business of providing meaningful work and value to both influencers and brands for more than a decade, we know firsthand how much the topic of compensating influencers properly has changed over the past decade (and, surprisingly, we still see brands that are hesitant to compensate influencers […]

Top Five Takeaways from Mom 2.0 Summit

The Mom 2.0 Summit, the first conference of its kind dedicated to mom influencers and marketers, celebrated its 10th anniversary this month, and the milestone event provided an ideal opportunity to reflect on where influencer marketing has been and where it’s going. The Motherhood team was excited to be there, and now to share some […]

Spotlight Blogger: Amber, Mommy Gone Healthy

Amber of Mommy Gone Healthy balances two little ones on the daily, so this top lifestyle blogger relies on yoga to keep her sane, and coffee to fuel her mornings! Whether it’s recipes, wellness tips, parenting advice or beauty hacks, Amber has a natural knack for sharing useful, practical information. That’s why we hand-picked her to be […]

Attention Chicagoans: See Lyric Opera’s Jesus Christ Superstar + Ticket Discount Code

Declan Bennett as Jesus with the Apostles during a production of Jesus Christ Superstar. Photo by Johan Persson. Interested in seeing Jesus Christ Superstar at Lyric Opera of Chicago? The Motherhood’s Erin Olson recommends it — check out her review below. Click here for a calendar of performances, and keep reading to learn about a discount code you […]

What You Need to Know About Banned Hashtags on Instagram

Between recent privacy concerns and updates to the Instagram algorithm and feed, the platform is going through some big changes that affect both marketers and users. At The Motherhood, we always have our ear to the ground to track the impact of these changes on influencer campaigns, and we will provide insights in subsequent blog […]

2018 Blogger Conferences and Industry Events: Are You Attending?

Industry conferences are one of the best avenues for professional development for influencers. Attending conferences offers the opportunity to immerse yourself in a specific topic, meet and hear from leaders in a variety of industries, build your brand (corporate or personal) and network with other like-minded individuals. And when it comes to blogger conferences and […]

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