Posted by The Motherhood

In Celebration of Single Parents Everywhere

March 21 is #SingleParentsDay. Join us and Angel Soft in celebrating these amazing parents!

Social Media Week NYC Takeaways | Using Data to Inform Social Media Content

This post on data-driven social content is the second of two blog posts in The Motherhood’s recap of Social Media Week NYC. Click here to read the first post, covering the evolution of influencer marketing and video. We recently had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts […]

Skin Care Solutions: #GONOLO with The Motherhood & Simple Sugars!

If you have sensitive skin, dry skin, psoriasis or eczema, or if you are just looking for ways to streamline your skincare routine with one great solution, keep reading. When The Motherhood heard about a skincare line that could replace lotion and cleanse, exfoliate and moisturize in one easy step, we were excited to give it a […]

Social Media Week NYC Takeaways | The Evolution of Influencer Marketing and Video

Last week, The Motherhood’s team had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts shared industry news, trends, best practices and insights. Here, we recap some of the most talked-about topics during the event: influencer marketing and video. How Influencer Marketing is Evolving It’s no surprise that we […]

Spotlight Blogger: Kayla Aimee Writes

At The Motherhood, we find the power of stories and words to be invaluable. That’s one of the many reasons that we love Kayla Aimee of Kayla Aimee Writes, our March Spotlight Blogger! As a published author, mom, speaker and top influencer, she has a beautiful way of sharing her stories and perspective that engages her readers time […]

What’s Happening in Social Media News This Week

Each week, The Motherhood team pores over industry news, noting what’s new, trending and on the way out. Take a look at what we have been reading recently: Enough About Millennials! You Can Use Influencer Marketing To Target Older Audiences, Too Take note, brands: Older generations are online and on social media. In fact, baby boomers […]

Influencer Marketing: Make the Leap from Tactic to Brand Strategy

Ten years ago, Facebook was just entering mainstream consciousness, and Twitter was a brand-new platform. Instagram and Pinterest were years away from conception, and most brands hadn’t yet grasped the potential of social media as a marketing tool and influencers as brand ambassadors. In the grand scheme of the advertising and marketing world, influencer marketing is […]

Spotlight Blogger: Chaton’s World

Chaton, the blogger behind Chaton’s World, is a lawyer, public speaker, runner, writer, mom of two – and as a top influencer, she’s The Motherhood’s Spotlight Blogger this month! Below, she shares with us what inspires her, the challenges bloggers face when working with brands and much more. What content do you feel your readers find most […]

Influencer Marketing Stats to Demonstrate the Power of Moms Online

Below, The Motherhood has compiled a list of powerful influencer marketing stats to help share context around the benefits of including influencers in brand marketing strategy. The list provides data on everything from the power of moms and women online to baseline industry performance metrics. Stats are updated regularly, so be sure to bookmark this post to reference […]

Influencer Marketing in 2017: Mom Influencers Identify Trends

This year stands to be one of the biggest years in influencer marketing history, as more brands continue adopt the highly effective marketing practice. Nobody knows the industry quite like the influencers on the front line, which is why we asked our network of mom influencers, who reach more than 250 million on social media every day, […]

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