Posted by The Motherhood

Spotlight Blogger: Heather with Brie Brie Blooms

We recently caught up with Heather, mom of two (and don’t forget her hedgehog, dog and two cats!), crafter extraordinaire and the woman behind top lifestyle blog Brie Brie Blooms! Below, Heather shares her insights on the influencer marketing industry and social media trends as part of our Spotlight Blogger series: What do you feel is […]

Back-to-School Shopping Trends and Insights

It’s August, and for many families, that means it’s back-to-school time! Did you know that back-to-school is the second-largest shopping season of the year? According to the National Retail Federation (NRF), shopping trends indicate that back-to-school and back-to-college spending are projected to reach $83.6 billion this year, with the average seasonal shopper expected to spend […]

Case Study: Influencer Marketing Campaign Creates Buzz for Delicious and Convenient Treats

On behalf of the new Perfect Size for 1 products from Duncan Hines, The Motherhood organized and executed a three-month influencer marketing campaign to amplify awareness, maximize purchase consideration and create buzz around the delicious and convenient treats. To kick off the program, 53 influencers each received samples of the Perfect Size for 1 products […]

Influencer Tactic: Extend the Value of Campaigns with Influencer-Executed Promoted Social Posts

The influencer marketing landscape has grown more competitive in past years, and it has become increasingly important to work with experienced influencer marketers to develop well-thought-out and expertly executed campaigns that employ more than one influencer tactic. As a full-service influencer marketing agency, The Motherhood is often tasked with coming up with fresh ideas for tactics that can […]

New Influencer Opportunity in the Food Vertical with Amazon

This week, Amazon announced a new meal prep service, shortly after news of their registered trademark for “We do the prep. You be the chef,” started to circulate. The meal delivery service closely resembles the ingredient-and-recipe offerings (such as Blue Apron and Hello Fresh) that many are already very familiar with, indicating a potentially massive […]

Benefits of an Influencer Marketing Agency for Content Creators

We often hear new influencers asking about the benefits of working with an influencer marketing agency, and while we’ve addressed this from the brand point of view, there are numerous benefits to bloggers as well. Many newcomers who are just getting their feet wet in terms of brand partnerships and sponsored content have inquired as to […]

Top 10 Influencer Tips at #BlogHer17

The Motherhood recently attended BlogHer17, an annual gathering of social media mavens, content creators, influencers, brands and more. We had a phenomenal time reconnecting with old friends, meeting new ones and hearing from some incredible speakers — and given the amount of invaluable information presented during the time we were on site, we couldn’t resist sharing some of […]

Social Media Week LA: How to Create & Distribute Compelling Content

Social Media Week LA brought together dozens of industry experts to talk discuss content trends and strategy, and we’ve noted some of our key takeaways below. Social Listening to Define Content and Strategy Social listening – taking stock of what people are saying about your brand, competitors, a topic or industry on social media – continues […]

Spotlight Blogger: Nicole with Pretty Opinionated

Nicole with Pretty Opinionated, a lifestyle blog, is an extraordinary mom to an 11-year-old boy, a passionate reader and writer – and our July Spotlight Blogger! Nicole has a way of making topics relatable and hurdles surmountable, which makes her blog such a joy to read. Take a look at our Q&A with her below! […]

Facebook’s Declining Organic Reach: Tips for Publishers to Maintain Reach

Algorithmic changes mean lower organic reach for publishers. Read on for tips on how to combat Facebook’s Declining Reach!

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