Posted by The Motherhood

Advantages of Using an Influencer Marketing Agency

Influencer marketing is a discipline that’s continuing to grow and attract brands’ attention: More than half of marketers recently surveyed have reportedly increased their budgets for influencer marketing in 2016. This comes as no surprise, as we know that influencer marketing is one of the most effective ways to seed authentic, searchable content that drives purchase over time. The […]

Back-to-School Shopping Trends Your Brand Should Know

According to eMarketer, retail sales in the United States will increase by 2.6 percent during the 2016 back-to-school shopping season. And although it’s only mid-July, consumers have already started their back-to-school shopping, making it an opportune time for brands to integrate a back-to-school approach into their marketing strategies. Here are some quick facts for brands and bloggers to know about the […]

Summer DIY Never Looked So Good with Olympic Paints and Stains

For many of us, we kick off the summer with a list of projects we want to finish before the fall. By July, we may have lost our motivation to make it through the whole list. Most often, these projects include things we’ve been thinking about since spring, if not longer, so what we really need […]

Hack the Summer: Tips and Tricks for Family Fun in Pittsburgh

In collaboration with Chick-fil-A Pittsburgh, The Motherhood teamed up with Brown Mamas, Pgh Momtourage and Sugar Aunts — and their friends, families and communities of readers — to create the ultimate list of tips, tricks and places to visit for family fun in Pittsburgh. The curated list of “summer hacks” includes many free and low-cost activities […]

Blogger Spotlight: Caryn, Rockin’ Mama

From raw and in-the-moment, to the greatest spot for engagement, Caryn of Rockin Mama shares about what social platforms she loves, her advice for those looking to start a blog and the biggest shift you’ll see in social media in 2016. Check out Rockin’ Mama in our July Blogger Spotlight below, and give her a shout-out […]

Dads Feel Ignored By Parenting Companies, And They Aren’t Happy About It

How a Kickstarter campaign to build the first dads’ clothing line can change the game of parenting Guest post by Andrew Bentley, Father + Figure, CEO For several years before my wife became pregnant, we discussed wanting to be equal parenting partners. We were going to be like swaddling superheros back-to-back, fighting the evils of teething […]

Britt & Britt Share Their New Mom Must-Haves

As colleagues, friends and first-time moms, The Motherhood’s Brittnee and Brittney often turn to each other for advice, recommendations and support on everything related to raising little ones. New mom must-haves is a common watercooler topic in our office! With summer being the top season for births in the U.S., Britt & Britt thought now would be […]

Heat Up Your Summer Marketing with Influencer Campaigns

With the official start of summer quickly approaching, The Motherhood’s social listening team compiled a few ideas to heat up your summer marketing tactics by integrating influencer campaigns that take advantage of trending topics and seasonal events. Social posts on mobile devices increase by about 30 percent in the summer, and posts with the keyword “travel” spike by 46 […]

PR News Names The Motherhood Social Media Team of the Year

Yesterday, The Motherhood was honored to be named Social Media Team of the Year, alongside the UN Foundation, at the PR News 2016 Social Media Awards luncheon in South Beach, Miami. The Motherhood’s Brittney Coburn was on hand to accept the Social Media Team of the Year award at the luncheon, which celebrated the nation’s most noteworthy campaigns of […]

#MeasurementMonday: How to Measure SEO Success of a Blog Post

A staggering 89 percent of consumers begin their purchase process with a search engine, which leaves no doubt that search engine optimization (SEO) in influencer marketing campaigns plays a huge factor in generating long-term value and results for brands. To best understand how important good SEO can be for a campaign, consider this: The first page of Google Search Results receives […]

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