Posted by The Motherhood

New Influencer Opportunity in the Food Vertical with Amazon

This week, Amazon announced a new meal prep service, shortly after news of their registered trademark for “We do the prep. You be the chef,” started to circulate. The meal delivery service closely resembles the ingredient-and-recipe offerings (such as Blue Apron and Hello Fresh) that many are already very familiar with, indicating a potentially massive […]

Benefits of an Influencer Marketing Agency for Content Creators

We often hear new influencers asking about the benefits of working with an influencer marketing agency, and while we’ve addressed this from the brand point of view, there are numerous benefits to bloggers as well. Many newcomers who are just getting their feet wet in terms of brand partnerships and sponsored content have inquired as to […]

Top 10 Influencer Tips at #BlogHer17

The Motherhood recently attended BlogHer17, an annual gathering of social media mavens, content creators, influencers, brands and more. We had a phenomenal time reconnecting with old friends, meeting new ones and hearing from some incredible speakers — and given the amount of invaluable information presented during the time we were on site, we couldn’t resist sharing some of […]

Social Media Week LA: How to Create & Distribute Compelling Content

Social Media Week LA brought together dozens of industry experts to talk discuss content trends and strategy, and we’ve noted some of our key takeaways below. Social Listening to Define Content and Strategy Social listening – taking stock of what people are saying about your brand, competitors, a topic or industry on social media – continues […]

Spotlight Blogger: Nicole with Pretty Opinionated

Nicole with Pretty Opinionated, a lifestyle blog, is an extraordinary mom to an 11-year-old boy, a passionate reader and writer – and our July Spotlight Blogger! Nicole has a way of making topics relatable and hurdles surmountable, which makes her blog such a joy to read. Take a look at our Q&A with her below! […]

Facebook’s Declining Organic Reach: Tips for Publishers to Maintain Reach

Algorithmic changes mean lower organic reach for publishers. Read on for tips on how to combat Facebook’s Declining Reach!

Happy Father’s Day to our Dad Influencers and Dads Behind the Blogs

One of the “other-hoods” of The Motherhood is The Fatherhood, which not only includes dad influencers who run their own individual blogs, but also those who contribute to their partner’s blog! As part of our ongoing series, The Other-hoods of The Motherhood, we want to shine a light on how dads play a role in influencer marketing. Just in […]

Content, Insights & Measurement: Takeaways from the Social Shake-Up Show

Recently, The Motherhood attended PR News’ Social Shake-Up Show in Atlanta. One of the top social media conferences for digital marketers, it brought together brilliant minds from Google, Adobe, PwC and many more companies. Take a look at some of our top takeaways from the event! Content, Content Everywhere Did you know that every two days, […]

Spotlight Blogger: Felicita with Casa Moncada

Felicita with Casa Moncada, a South Florida systems analyst and mom of two, is also a top influencer and our Spotlight Blogger this month! In our Q&A, she shares helpful tips for other bloggers, and her perspectives on the industry. Read on for more! What do you feel is the #1 trend in influencer marketing in 2017? Live video […]

Mother’s Day Post: Kids Say the Darnedest (and Sweetest!) Things

Every mom knows that life is unpredictable; schedules change last-minute, messes are made at the most inconvenient times, and kids constantly say the darnedest (and sweetest) things! With Mother’s Day approaching, we’re taking a moment to celebrate motherhood through the eyes of kids! Our influencers recently gave us hilarious and precious quotes that their kids shared about them as moms. We […]

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