Posted by The Motherhood

5 Tips to Help Your Influencer Profile Stand Out

Unlike many other influencer networks and platforms, The Motherhood team personally hand-selects influencers within The Mometer database to be a part of each campaign we work on with our clients. For the influencer, that means no applying and endlessly waiting to be accepted to join campaigns. And for our team, that means getting to know […]

Spotlight Blogger: Stacy with Fancy Shanty

Mom of four and top lifestyle blogger Stacy with Fancy Shanty is a California-based influencer who shares modern-day advice and adventures on her blog — from homeschooling lessons to travel tips and caring for special needs children. We love the real-life approach she offers in all her content, and that’s why she’s our Spotlight Blogger for […]

Huntington National Bank Spotlights The Motherhood CEO

Cooper Munroe, The Motherhood’s CEO, recently sat down with Huntington National Bank to share the unique story of how our social media agency was built and how we’ve grown and evolved since our founding in 2006. As Munroe recalled in the article, “There weren’t many women online, but the ones who were there were doing something […]

Influencer Marketing Days: Our Key Takeaways

The Motherhood’s CEO, Cooper Munroe, recently spoke in New York City at one of the first and only conferences dedicated fully to influencer marketing: Influencer Marketing Days. Top marketers, digital strategists and brand experts shared best practices, insights and ideas on how to optimize influencer marketing campaigns. Take a look at some of our top […]

Team Creativity and Motivation: The Motherhood Style!

The Motherhood has always prioritized finding inspiration together, and as a team in 2017 we made a commitment to do outside, creativity-inducing, fun activities regularly. Every month, we’ve planned an outing or activity together to fuel team creativity and boost overall morale. If you’re looking to do the same within your company, here are a […]

The Motherhood CEO to Speak at Digital Marketing Masterclass in Pittsburgh

The Motherhood’s CEO Cooper Munroe will be presenting insights and best practices on strategic influencer marketing at the upcoming Digital Marketing Masterclass in Pittsburgh on Thursday, October 12th. We hope you’ll join us. Here’s a sneak peek at some of the stats Cooper will be sharing: Masterclassing offers a series of networking and business growth events around the […]

Social Media Week London: The Human Touch, Leveraging Data & More

To serve our clients and network as best we can, The Motherhood attends (in person or virtually) as many industry conferences as possible. This week was Social Media Week London, where industry experts convened to share insights on all things digital. Take a look at some of our top takeaways from the event: The Importance of […]

Spotlight Blogger: Jackie with I Heart Arts n Crafts

For our October Spotlight Blogger, we wanted to shine a light on Jackie with I Heart Arts n Crafts — a mom of two, and, as you may have guessed, craft blogger extraordinaire whose easy tutorials can help you make some wicked pumpkin crafts and decorations this season! She is also a champion for Tracheosophageal Fistula/Esophageal Atresia […]

Embrace Sustainable Clothing with prAna

Here at The Motherhood, we are always searching for comfortable clothing that is also stylish and versatile. Throw in a little love for our planet by supporting fair trade and sustainable practices, and we consider that a home run! One brand we worked with recently on a campaign with a group of fantastic bloggers checks […]

Influencer Marketing 101: Deadlines, Commitments and Best Practices to Make Sure All Goes According to Plan

It’s a scenario no marketer wants to encounter: You’re working on a campaign with a group of influencers, and someone goes radio silent — they’ve missed the deadline for publishing their coverage and are unresponsive to emails. It does happen once in a while in influencer marketing, as in all industries and in life, especially […]

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