Categorized "Case Study"

Case Study: The Motherhood reaches 7.6 million people with Savings Challenge campaign

The Motherhood and a financial client shared easy ways to save $500 in seven days.

Celebrating the Incredible Results of The Motherhood’s Five-Year Partnership with the United Nations Foundation, Shot@Life and Blogust

All of us at The Motherhood are so proud of our work with the UN Foundation and its key initiative Shot@Life over the last five years to help get vaccines to kids in need around the world.  We care so much about Shot@Life’s mission because of this terrible statistic: In developing countries, one child — […]

Celebrate Your Graduate with a Church Hill Classics Custom Diploma Frame

Photo credit: Danielle, Today’s the Best Day According to a survey recently conducted by The Motherhood, 70 percent of respondents have never framed their college diplomas. After all of the effort put forth, and the time and money grads and their families spend earning that degree, no diploma should end up forgotten about, left in a […]

Case Study: Brain Chase Introduces Summer “Adventure Learning”

In early 2015, to help raise awareness and encourage sign-ups for a new “summer learning challenge” called Brain Chase – an online adventure designed to keep kids at the top of their academic game over the summer and avoid learning loss – The Motherhood engaged 50 bloggers with kids in the program’s target age range, […]

Power of Clean Influencer Campaign Helps Deliver 126,000 Days of Clean Drinking Water

In 2015, The Motherhood executed a campaign supporting the P&G Children’s Safe Drinking Water Program, where 20 bloggers initiated a conversation about Procter & Gamble’s (P&G) “Power of Clean” and drove video views, helping to deliver a donation of 126,000 days of clean water to children in developing countries. The Motherhood was tasked with developing an online influencer […]

Case Study: Creating Balanced Meals with California Pizza Kitchen

On behalf of California Pizza Kitchen and the Balance Your Plate initiative, The Motherhood identified 20 top online influencers to learn how California Pizza Kitchen’s frozen pizzas can be a part of balanced, nutritious meal, and to showcase the pizzas’ quality ingredients and unique flavors to their online audiences. The Motherhood introduced the program via an interactive virtual briefing, […]

Case Study: Bloggers, Brands Come Together at Local Market Events

The Motherhood’s network includes thousands of social media moms all across the country, so much of our work is done over email. However, we also execute in-person local market events that enable us to connect our trusted influencers with the organizations we’re proud to call our partners. When bloggers experience a brand in person through a […]

#TBT Social Media Case Study: 77kids Do Good Day

Photo credit: Stacy, Stacy Uncorked Hard to believe it’s been five years since The Motherhood created and led Do Good Day, a nationwide retail launch for the 77kids clothing line, and a new, big idea at the time. Imagine the incredible momentum and magic of 77 of the country’s top online influencers leading their communities […]

Case Study: The Motherhood & the March of Dimes Reach 75 Million through imbornto Influencer Program

Between April and June 2015, the March of Dimes engaged The Motherhood to raise awareness of imbornto® – the March of Dimes’ national cause marketing campaign that raises money for the organization’s vital research and programs that improve the lives of babies and families everywhere. The Motherhood identified and engaged a team of 39 top […]

The Motherhood and The Stork OTC Reach 57 Million with New, At-Home Option for Those Trying to Conceive

Today, approximately 7.3 million pairs of would-be parents (1 in 6 couples) in the U.S. have difficulty conceiving, and most treatments are slow, invasive and costly. To help address this widespread issue, Rinovum Women’s Health, approached The Motherhood about a partnership to bring attention to the new over-the-counter availability of a product called The Stork […]

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