Categorized "Influencers & Impact"

Spotlight Blogger: Heather with Brie Brie Blooms

We recently caught up with Heather, mom of two (and don’t forget her hedgehog, dog and two cats!), crafter extraordinaire and the woman behind top lifestyle blog Brie Brie Blooms! Below, Heather shares her insights on the influencer marketing industry and social media trends as part of our Spotlight Blogger series: What do you feel is […]

Influencer Tactic: Extend the Value of Campaigns with Influencer-Executed Promoted Social Posts

The influencer marketing landscape has grown more competitive in past years, and it has become increasingly important to work with experienced influencer marketers to develop well-thought-out and expertly executed campaigns that employ more than one influencer tactic. As a full-service influencer marketing agency, The Motherhood is often tasked with coming up with fresh ideas for tactics that can […]

Benefits of an Influencer Marketing Agency for Content Creators

We often hear new influencers asking about the benefits of working with an influencer marketing agency, and while we’ve addressed this from the brand point of view, there are numerous benefits to bloggers as well. Many newcomers who are just getting their feet wet in terms of brand partnerships and sponsored content have inquired as to […]

Top 10 Influencer Tips at #BlogHer17

The Motherhood recently attended BlogHer17, an annual gathering of social media mavens, content creators, influencers, brands and more. We had a phenomenal time reconnecting with old friends, meeting new ones and hearing from some incredible speakers — and given the amount of invaluable information presented during the time we were on site, we couldn’t resist sharing some of […]

Happy Father’s Day to our Dad Influencers and Dads Behind the Blogs

One of the “other-hoods” of The Motherhood is The Fatherhood, which not only includes dad influencers who run their own individual blogs, but also those who contribute to their partner’s blog! As part of our ongoing series, The Other-hoods of The Motherhood, we want to shine a light on how dads play a role in influencer marketing. Just in […]

Fred Forward Symposium: Thought Leadership on Families, Digital Media, Mister Rogers and the Neighborhood

Last week, I had the great fortune to be a part of the Fred Forward Symposium at the Fred Rogers Center in Latrobe, PA, where the goal was to look at and discuss, from a variety of different angles and expert voices, “How families live well with media and technology in ways that strengthen and enhance adult-child relationships?” […]

Mother’s Day Post: Kids Say the Darnedest (and Sweetest!) Things

Every mom knows that life is unpredictable; schedules change last-minute, messes are made at the most inconvenient times, and kids constantly say the darnedest (and sweetest) things! With Mother’s Day approaching, we’re taking a moment to celebrate motherhood through the eyes of kids! Our influencers recently gave us hilarious and precious quotes that their kids shared about them as moms. We […]

Spotlight Blogger: Sharon with Cupcakes and Cutlery

Top influencer Sharon Garofalow of Cupcakes and Cutlery aims to help other moms “be the best with less stress.” We love that philosophy, especially because we know many parents these days feel pressure to live picture-perfect lives, ready for social media. Take a look at our interview with Sharon, our May Spotlight Blogger, to learn more about […]

SNAP! Conference Recap

Last week, The Motherhood had the honor of hosting a booth at SNAP! Conference as part of our sponsorship of the event. Cooper Munroe, Kayla Geahry and Erin Olson were on hand to welcome new bloggers to our network neighborhood. The theme this year was “believe,” and to our core, The Motherhood believes in the value […]

The Other-hoods of The Motherhood: Food Allergy Moms

The beauty of the internet and social media is that we’re able to create, belong and contribute to distinct communities of people based on shared interests, passions and experiences. Those communities can open so many doors for us – whether it’s finding new friends who share in similar interests or challenges, or uncovering resources and tips. Bloggers […]

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