Categorized "Influencers & Impact"

Influencer Marketing: Make the Leap from Tactic to Brand Strategy

Ten years ago, Facebook was just entering mainstream consciousness, and Twitter was a brand-new platform. Instagram and Pinterest were years away from conception, and most brands hadn’t yet grasped the potential of social media as a marketing tool and influencers as brand ambassadors. In the grand scheme of the advertising and marketing world, influencer marketing is […]

Influencer Marketing Stats to Demonstrate the Power of Moms Online

Below, The Motherhood has compiled a list of powerful influencer marketing stats to help share context around the benefits of including influencers in brand marketing strategy. The list provides data on everything from the power of moms and women online to baseline industry performance metrics. Stats are updated regularly, so be sure to bookmark this post to reference […]

Influencer Marketing in 2017: Mom Influencers Identify Trends

This year stands to be one of the biggest years in influencer marketing history, as more brands continue adopt the highly effective marketing practice. Nobody knows the industry quite like the influencers on the front line, which is why we asked our network of mom influencers, who reach more than 250 million on social media every day, […]

The Motherhood’s Most-Viewed Blog Posts from 2016

The Motherhood is already off to an amazing start in the New Year! We are excited about the current direction of influencer marketing, and we can’t wait to explore ways to continue building relationships with new and old partners alike. As we move forward into 2017, we’ve been reflecting on how much we’ve learned in the last year, […]

Influencer Marketing Research in Partnership with the University of Pittsburgh

For several years, The Motherhood has partnered with the University of Pittsburgh to conduct influencer marketing research, putting the young medium of social media under the microscope to uncover valuable business insights. Marketing Professor Vanitha Swaminathan, PhD, who is the director of the Katz Center for Branding in the Joseph M. Katz Graduate School of Business, […]

Innovation Works’ Marketing to Women Panel: Top Advice and Takeaways

Last week, The Motherhood CEO Cooper Munroe had the opportunity to speak at Innovation Works’ Marketing to Women Panel in our headquarters city of Pittsburgh. There, she discussed the challenges, trends and best practices for reaching the female consumer with a room full of brilliant, local small business entrepreneurs. Cooper was joined on stage by moderator Vanessa Jameson, the co-founder […]

How Influencer Campaigns Can Help Keep Brand Content Fresh

Did you know that creating brand content is the most time-intensive task for social media teams, taking up 18.5 percent of their work days, according to Social Fresh 2016? If you are a brand content creator, you’re likely familiar with the challenge of constantly producing new posts and finding fresh angles for online content. Even the best writers can benefit from others’ creative […]

Celebrating the Incredible Results of The Motherhood’s Five-Year Partnership with the United Nations Foundation, Shot@Life and Blogust

All of us at The Motherhood are so proud of our work with the UN Foundation and its key initiative Shot@Life over the last five years to help get vaccines to kids in need around the world.  We care so much about Shot@Life’s mission because of this terrible statistic: In developing countries, one child — […]

Advantages of Using an Influencer Marketing Agency

Influencer marketing is a discipline that’s continuing to grow and attract brands’ attention: More than half of marketers recently surveyed have reportedly increased their budgets for influencer marketing in 2016. This comes as no surprise, as we know that influencer marketing is one of the most effective ways to seed authentic, searchable content that drives purchase over time. The […]

Dads Feel Ignored By Parenting Companies, And They Aren’t Happy About It

How a Kickstarter campaign to build the first dads’ clothing line can change the game of parenting Guest post by Andrew Bentley, Father + Figure, CEO For several years before my wife became pregnant, we discussed wanting to be equal parenting partners. We were going to be like swaddling superheros back-to-back, fighting the evils of teething […]

Page 1 of 1612345...10...Last »