Categorized "Influencers & Impact"

In Celebration of Single Parents Everywhere

March 21 is #SingleParentsDay. Join us and Angel Soft in celebrating these amazing parents!

Social Media Week NYC Takeaways | Using Data to Inform Social Media Content

This post on data-driven social content is the second of two blog posts in The Motherhood’s recap of Social Media Week NYC. Click here to read the first post, covering the evolution of influencer marketing and video. We recently had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts […]

Skin Care Solutions: #GONOLO with The Motherhood & Simple Sugars!

If you have sensitive skin, dry skin, psoriasis or eczema, or if you are just looking for ways to streamline your skincare routine with one great solution, keep reading. When The Motherhood heard about a skincare line that could replace lotion and cleanse, exfoliate and moisturize in one easy step, we were excited to give it a […]

A #BeBoldForChange Profile for International Women’s Day: Chaton Turner

Today is International Women’s Day 2017 and the theme this year is #BeBoldForChange — to forge a better working world and work toward a more inclusive, gender equal world. In honor of IWD17, we’d like to share with you an inspiring woman and influencer we’ve known, worked with and admired for many years, and someone who […]

Influencer Marketing: Make the Leap from Tactic to Brand Strategy

Ten years ago, Facebook was just entering mainstream consciousness, and Twitter was a brand-new platform. Instagram and Pinterest were years away from conception, and most brands hadn’t yet grasped the potential of social media as a marketing tool and influencers as brand ambassadors. In the grand scheme of the advertising and marketing world, influencer marketing is […]

Influencer Marketing Stats to Demonstrate the Power of Moms Online

Below, The Motherhood has compiled a list of powerful influencer marketing stats to help share context around the benefits of including influencers in brand marketing strategy. The list provides data on everything from the power of moms and women online to baseline industry performance metrics. Stats are updated regularly, so be sure to bookmark this post to reference […]

Influencer Marketing in 2017: Mom Influencers Identify Trends

This year stands to be one of the biggest years in influencer marketing history, as more brands continue adopt the highly effective marketing practice. Nobody knows the industry quite like the influencers on the front line, which is why we asked our network of mom influencers, who reach more than 250 million on social media every day, […]

The Motherhood’s Most-Viewed Blog Posts from 2016

The Motherhood is already off to an amazing start in the New Year! We are excited about the current direction of influencer marketing, and we can’t wait to explore ways to continue building relationships with new and old partners alike. As we move forward into 2017, we’ve been reflecting on how much we’ve learned in the last year, […]

Influencer Marketing Research in Partnership with the University of Pittsburgh

For several years, The Motherhood has partnered with the University of Pittsburgh to conduct influencer marketing research, putting the young medium of social media under the microscope to uncover valuable business insights. Marketing Professor Vanitha Swaminathan, PhD, who is the director of the Katz Center for Branding in the Joseph M. Katz Graduate School of Business, […]

Innovation Works’ Marketing to Women Panel: Top Advice and Takeaways

Last week, The Motherhood CEO Cooper Munroe had the opportunity to speak at Innovation Works’ Marketing to Women Panel in our headquarters city of Pittsburgh. There, she discussed the challenges, trends and best practices for reaching the female consumer with a room full of brilliant, local small business entrepreneurs. Cooper was joined on stage by moderator Vanessa Jameson, the co-founder […]

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