Categorized "Influencers & Impact"

The Motherhood CEO to Speak at Digital Marketing Masterclass in Pittsburgh

The Motherhood’s CEO Cooper Munroe will be presenting insights and best practices on strategic influencer marketing at the upcoming Digital Marketing Masterclass in Pittsburgh on Thursday, October 12th. We hope you’ll join us. Here’s a sneak peek at some of the stats Cooper will be sharing: Masterclassing offers a series of networking and business growth events around the […]

Spotlight Blogger: Jackie with I Heart Arts n Crafts

For our October Spotlight Blogger, we wanted to shine a light on Jackie with I Heart Arts n Crafts — a mom of two, and, as you may have guessed, craft blogger extraordinaire whose easy tutorials can help you make some wicked pumpkin crafts and decorations this season! She is also a champion for Tracheosophageal Fistula/Esophageal Atresia […]

Influencer Marketing 101: Deadlines, Commitments and Best Practices to Make Sure All Goes According to Plan

It’s a scenario no marketer wants to encounter: You’re working on a campaign with a group of influencers, and someone goes radio silent — they’ve missed the deadline for publishing their coverage and are unresponsive to emails. It does happen once in a while in influencer marketing, as in all industries and in life, especially […]

The Motherhood is Headed to Influencer Marketing Days

On September 26, industry pioneer and The Motherhood’s fearless leader, CEO Cooper Munroe, is off to this year’s Influencer Marketing Days Conference to share her insights on the advantages of working with micro-influencers, and what to expect by incorporating them into marketing strategy and planning. Influencer Marketing Days is an annual conference held in New York City for anyone […]

Spotlight Blogger: Ari with Love, Peace and Tiny Feet

This month, we’re shining a light on one of our favorite influencers, Ari with Love, Peace and Tiny Feet. Ari is a mom to two girls, an entrepreneur, author, holistic health advocate and, of course, a top influencer! Take a look below for our Q&A with Ari. What do you feel is the #1 trend […]

Want to Publish a Book? 8 Tips from Published Authors

The Motherhood’s network is comprised of influencers with amazing capabilities, and this month, as part of our The Other-hoods of The Motherhood series, we’re celebrating a unique niche within our network: influencers who are also published authors! Influencers often do more than their fair share of writing to maintain their blogs and social media channels, so […]

Spotlight Blogger: Heather with Brie Brie Blooms

We recently caught up with Heather, mom of two (and don’t forget her hedgehog, dog and two cats!), crafter extraordinaire and the woman behind top lifestyle blog Brie Brie Blooms! Below, Heather shares her insights on the influencer marketing industry and social media trends as part of our Spotlight Blogger series: What do you feel is […]

Influencer Tactic: Extend the Value of Campaigns with Influencer-Executed Promoted Social Posts

The influencer marketing landscape has grown more competitive in past years, and it has become increasingly important to work with experienced influencer marketers to develop well-thought-out and expertly executed campaigns that employ more than one influencer tactic. As a full-service influencer marketing agency, The Motherhood is often tasked with coming up with fresh ideas for tactics that can […]

Benefits of an Influencer Marketing Agency for Content Creators

We often hear new influencers asking about the benefits of working with an influencer marketing agency, and while we’ve addressed this from the brand point of view, there are numerous benefits to bloggers as well. Many newcomers who are just getting their feet wet in terms of brand partnerships and sponsored content have inquired as to […]

Top 10 Influencer Tips at #BlogHer17

The Motherhood recently attended BlogHer17, an annual gathering of social media mavens, content creators, influencers, brands and more. We had a phenomenal time reconnecting with old friends, meeting new ones and hearing from some incredible speakers — and given the amount of invaluable information presented during the time we were on site, we couldn’t resist sharing some of […]

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