Categorized "Influencers & Impact"

DIY Bloggers + Brands: A Powerful Collaboration

Think about the last time you attempted a DIY or home improvement project. You started with a quick Google search to find instructions or tips online, right? More than likely, DIY bloggers or vloggers were the ones who provided the helpful information that helped guide your craftsmanship. Humans are, by nature, visual creatures, and we […]

Giving Thanks: Small Action, Big Impact with ShareTheMeal app

Giving back as a way to give thanks is very important to all of us at The Motherhood, as an agency and as individuals. And with Thanksgiving just around the corner, giving back is at the top of our minds right now. This year, we hope you’ll consider joining us in supporting the United Nations World […]

Maximizing Holiday Influencer Content

Combining our extensive experience in brand marketing with our knowledge of the influencers within our network, we pulled together some of the most relevant and impactful stats for brands to keep top of mind as they are planning holiday influencer content and marketing campaigns. Based on those insights, here are The Motherhood’s three quick tips […]

5 Tips to Help Your Influencer Profile Stand Out

Unlike many other influencer networks and platforms, The Motherhood team personally hand-selects influencers within The Mometer database to be a part of each campaign we work on with our clients. For the influencer, that means no applying and endlessly waiting to be accepted to join campaigns. And for our team, that means getting to know […]

A Conversation with The Influence Marketer: Tom Augenthaler

Every time I have a conversation with Tom Augenthaler of The Influence Marketer, I come away with a new insight or idea about influencer marketing. Credibility, scale, SEO, conversion and trust are some of the many topics we touch on when we talk, and I always want to bottle those discussions with Tom and share them […]

Huntington National Bank Spotlights The Motherhood CEO

Cooper Munroe, The Motherhood’s CEO, recently sat down with Huntington National Bank to share the unique story of how our social media agency was built and how we’ve grown and evolved since our founding in 2006. As Munroe recalled in the article, “There weren’t many women online, but the ones who were there were doing something […]

Influencer Marketing Days: Our Key Takeaways

The Motherhood’s CEO, Cooper Munroe, recently spoke in New York City at one of the first and only conferences dedicated fully to influencer marketing: Influencer Marketing Days. Top marketers, digital strategists and brand experts shared best practices, insights and ideas on how to optimize influencer marketing campaigns. Take a look at some of our top […]

The Motherhood CEO to Speak at Digital Marketing Masterclass in Pittsburgh

The Motherhood’s CEO Cooper Munroe will be presenting insights and best practices on strategic influencer marketing at the upcoming Digital Marketing Masterclass in Pittsburgh on Thursday, October 12th. We hope you’ll join us. Here’s a sneak peek at some of the stats Cooper will be sharing: Masterclassing offers a series of networking and business growth events around the […]

Spotlight Blogger: Jackie with I Heart Arts n Crafts

For our October Spotlight Blogger, we wanted to shine a light on Jackie with I Heart Arts n Crafts — a mom of two, and, as you may have guessed, craft blogger extraordinaire whose easy tutorials can help you make some wicked pumpkin crafts and decorations this season! She is also a champion for Tracheosophageal Fistula/Esophageal Atresia […]

Influencer Marketing 101: Deadlines, Commitments and Best Practices to Make Sure All Goes According to Plan

It’s a scenario no marketer wants to encounter: You’re working on a campaign with a group of influencers, and someone goes radio silent — they’ve missed the deadline for publishing their coverage and are unresponsive to emails. It does happen once in a while in influencer marketing, as in all industries and in life, especially […]

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