Categorized "Research & Insights"

What’s Happening in Social Media News This Week

Each week, The Motherhood team pores over industry news, noting what’s new, trending and on the way out. Take a look at what we have been reading recently: Enough About Millennials! You Can Use Influencer Marketing To Target Older Audiences, Too Take note, brands: Older generations are online and on social media. In fact, baby boomers […]

Influencer Marketing: Make the Leap from Tactic to Brand Strategy

Ten years ago, Facebook was just entering mainstream consciousness, and Twitter was a brand-new platform. Instagram and Pinterest were years away from conception, and most brands hadn’t yet grasped the potential of social media as a marketing tool and influencers as brand ambassadors. In the grand scheme of the advertising and marketing world, influencer marketing is […]

Influencer Marketing Stats to Demonstrate the Power of Moms Online

Below, The Motherhood has compiled a list of powerful influencer marketing stats to help share context around the benefits of including influencers in brand marketing strategy. The list provides data on everything from the power of moms and women online to baseline industry performance metrics. Stats are updated regularly, so be sure to bookmark this post to reference […]

Influencer Marketing in 2017: Mom Influencers Identify Trends

This year stands to be one of the biggest years in influencer marketing history, as more brands continue adopt the highly effective marketing practice. Nobody knows the industry quite like the influencers on the front line, which is why we asked our network of mom influencers, who reach more than 250 million on social media every day, […]

The Motherhood’s Most-Viewed Blog Posts from 2016

The Motherhood is already off to an amazing start in the New Year! We are excited about the current direction of influencer marketing, and we can’t wait to explore ways to continue building relationships with new and old partners alike. As we move forward into 2017, we’ve been reflecting on how much we’ve learned in the last year, […]

Influencer Marketing Research in Partnership with the University of Pittsburgh

For several years, The Motherhood has partnered with the University of Pittsburgh to conduct influencer marketing research, putting the young medium of social media under the microscope to uncover valuable business insights. Marketing Professor Vanitha Swaminathan, PhD, who is the director of the Katz Center for Branding in the Joseph M. Katz Graduate School of Business, […]

Understanding Consumer Behavior on Social Media | Social Media Week Chicago 2016

The Motherhood shares takeaways from Social Media Week Chicago on how brands can better understand and leverage consumer behavior on social media.

Social Media Week Chicago 2016: The Importance of Video

The Motherhood shares takeaways from Social Media Week Chicago 2016.

Social Media Week Chicago 2016: Content and Paid Social

Last week, The Motherhood had the opportunity to participate virtually in Social Media Week Chicago 2016, where industry leaders shared trends, best practices and insights for online marketing. Read on for the first installment of our multi-part series on takeaways from the event! Two prevalent themes of Social Media Week Chicago this year included 1) […]

2016 Holiday Shopping Trends

As days get darker and shorter and the holiday season approaches, The Motherhood’s social listening and research team took a look at 2016 holiday shopping trends: Holiday Shopping Begins Early It seems like the start of the holiday shopping season begins earlier and earlier each year. However, 2016 may have taken it to a new level: Nearly […]

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