Categorized "Research & Insights"

DIY Bloggers + Brands: A Powerful Collaboration

Think about the last time you attempted a DIY or home improvement project. You started with a quick Google search to find instructions or tips online, right? More than likely, DIY bloggers or vloggers were the ones who provided the helpful information that helped guide your craftsmanship. Humans are, by nature, visual creatures, and we […]

Maximizing Holiday Influencer Content

Combining our extensive experience in brand marketing with our knowledge of the influencers within our network, we pulled together some of the most relevant and impactful stats for brands to keep top of mind as they are planning holiday influencer content and marketing campaigns. Based on those insights, here are The Motherhood’s three quick tips […]

Influencer Marketing Days: Our Key Takeaways

The Motherhood’s CEO, Cooper Munroe, recently spoke in New York City at one of the first and only conferences dedicated fully to influencer marketing: Influencer Marketing Days. Top marketers, digital strategists and brand experts shared best practices, insights and ideas on how to optimize influencer marketing campaigns. Take a look at some of our top […]

Social Media Week London: The Human Touch, Leveraging Data & More

To serve our clients and network as best we can, The Motherhood attends (in person or virtually) as many industry conferences as possible. This week was Social Media Week London, where industry experts convened to share insights on all things digital. Take a look at some of our top takeaways from the event: The Importance of […]

The Motherhood is Headed to Influencer Marketing Days

On September 26, industry pioneer and The Motherhood’s fearless leader, CEO Cooper Munroe, is off to this year’s Influencer Marketing Days Conference to share her insights on the advantages of working with micro-influencers, and what to expect by incorporating them into marketing strategy and planning. Influencer Marketing Days is an annual conference held in New York City for anyone […]

Want to Publish a Book? 8 Tips from Published Authors

The Motherhood’s network is comprised of influencers with amazing capabilities, and this month, as part of our The Other-hoods of The Motherhood series, we’re celebrating a unique niche within our network: influencers who are also published authors! Influencers often do more than their fair share of writing to maintain their blogs and social media channels, so […]

Back-to-School Shopping Trends and Insights

It’s August, and for many families, that means it’s back-to-school time! Did you know that back-to-school is the second-largest shopping season of the year? According to the National Retail Federation (NRF), shopping trends indicate that back-to-school and back-to-college spending are projected to reach $83.6 billion this year, with the average seasonal shopper expected to spend […]

Influencer Tactic: Extend the Value of Campaigns with Influencer-Executed Promoted Social Posts

The influencer marketing landscape has grown more competitive in past years, and it has become increasingly important to work with experienced influencer marketers to develop well-thought-out and expertly executed campaigns that employ more than one influencer tactic. As a full-service influencer marketing agency, The Motherhood is often tasked with coming up with fresh ideas for tactics that can […]

Top 10 Influencer Tips at #BlogHer17

The Motherhood recently attended BlogHer17, an annual gathering of social media mavens, content creators, influencers, brands and more. We had a phenomenal time reconnecting with old friends, meeting new ones and hearing from some incredible speakers — and given the amount of invaluable information presented during the time we were on site, we couldn’t resist sharing some of […]

Social Media Week LA: How to Create & Distribute Compelling Content

Social Media Week LA brought together dozens of industry experts to talk discuss content trends and strategy, and we’ve noted some of our key takeaways below. Social Listening to Define Content and Strategy Social listening – taking stock of what people are saying about your brand, competitors, a topic or industry on social media – continues […]

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