Categorized "Research & Insights"

Facebook’s Declining Organic Reach: Tips for Publishers to Maintain Reach

Algorithmic changes mean lower organic reach for publishers. Read on for tips on how to combat Facebook’s Declining Reach!

Happy Father’s Day to our Dad Influencers and Dads Behind the Blogs

One of the “other-hoods” of The Motherhood is The Fatherhood, which not only includes dad influencers who run their own individual blogs, but also those who contribute to their partner’s blog! As part of our ongoing series, The Other-hoods of The Motherhood, we want to shine a light on how dads play a role in influencer marketing. Just in […]

Content, Insights & Measurement: Takeaways from the Social Shake-Up Show

Recently, The Motherhood attended PR News’ Social Shake-Up Show in Atlanta. One of the top social media conferences for digital marketers, it brought together brilliant minds from Google, Adobe, PwC and many more companies. Take a look at some of our top takeaways from the event! Content, Content Everywhere Did you know that every two days, […]

The Other-hoods of The Motherhood: Food Allergy Moms

The beauty of the internet and social media is that we’re able to create, belong and contribute to distinct communities of people based on shared interests, passions and experiences. Those communities can open so many doors for us – whether it’s finding new friends who share in similar interests or challenges, or uncovering resources and tips. Bloggers […]

What the Facebook Branded Content Tool Means for Bloggers and Blogger Marketing Networks (Updated April 2017)

Disclaimer: Information shared below represents our findings to date. We will continue to update this post as we learn more. In April 2016, Facebook announced the release of a new tool for branded content on verified pages to create easier collaboration on sponsored posts between Pages and brands. The initial reaction to the announcement was mostly confusion about what exactly these new guidelines […]

Wheelbarrows, Customer-Led Growth and H.J. Heinz

We’ve been told The Motherhood’s office in Sharpsburg, PA sits on land that was once part of the H.J. Heinz family farm. In the years we’ve been in this building, I’ve also heard many other stories about Sharpsburg’s most famous son. This is the one that’s most stuck with me (as told by Pennsylvania Heritage […]

Social Media Week NYC Takeaways | Using Data to Inform Social Media Content

This post on data-driven social content is the second of two blog posts in The Motherhood’s recap of Social Media Week NYC. Click here to read the first post, covering the evolution of influencer marketing and video. We recently had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts […]

Social Media Week NYC Takeaways | The Evolution of Influencer Marketing and Video

Last week, The Motherhood’s team had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts shared industry news, trends, best practices and insights. Here, we recap some of the most talked-about topics during the event: influencer marketing and video. How Influencer Marketing is Evolving It’s no surprise that we […]

What’s Happening in Social Media News This Week

Each week, The Motherhood team pores over industry news, noting what’s new, trending and on the way out. Take a look at what we have been reading recently: Enough About Millennials! You Can Use Influencer Marketing To Target Older Audiences, Too Take note, brands: Older generations are online and on social media. In fact, baby boomers […]

Influencer Marketing: Make the Leap from Tactic to Brand Strategy

Ten years ago, Facebook was just entering mainstream consciousness, and Twitter was a brand-new platform. Instagram and Pinterest were years away from conception, and most brands hadn’t yet grasped the potential of social media as a marketing tool and influencers as brand ambassadors. In the grand scheme of the advertising and marketing world, influencer marketing is […]

Page 1 of 1712345...10...Last »