Categorized "Research & Insights"

Five Simple Ways to Increase Blog Traffic

Bloggers put their heart and soul into developing authentic, high-quality content that adds value to their readers’ lives — and getting that content in front of the right people at the right time is top of mind for creators. We asked expert influencers in The Motherhood network how they make sure their creative, wonderful, resourceful […]

Creative Ways to Work with Influencers — Beyond Social Media!

Over the past few years, influencer marketing has skyrocketed in popularity, as more and more brands are coming up with new, creative ways to work with influencers. It’s a trusted strategy, and with good reason: The right influencers have a passion for sharing information about causes, products, issues and more that matter to them – and […]

The Motherhood’s Year in Review

We’re wrapping up an amazing and insightful year! We thought it would be fun to show you The Motherhood’s year in review, including highlights from events we attended and tactics, trends and tools we learned this year. Take a look! Did you miss any of these top blog posts? A Conversation with The Influence Marketer: […]

2018 Social Media Predictions And Marketing Trends

With the end of the year just weeks away, we’re excited to delve into what’s in store for 2018. Check out what we’re reading when it comes to what’s on the horizon for influencer marketing in the New Year. Influencer Marketing Will Continue to Rise By now, we’ve all seen firsthand, year after year, how […]

DIY Bloggers + Brands: A Powerful Collaboration

Think about the last time you attempted a DIY or home improvement project. You started with a quick Google search to find instructions or tips online, right? More than likely, DIY bloggers or vloggers were the ones who provided the helpful information that helped guide your craftsmanship. Humans are, by nature, visual creatures, and we […]

Maximizing Holiday Influencer Content

Combining our extensive experience in brand marketing with our knowledge of the influencers within our network, we pulled together some of the most relevant and impactful stats for brands to keep top of mind as they are planning holiday influencer content and marketing campaigns. Based on those insights, here are The Motherhood’s three quick tips […]

Influencer Marketing Days: Our Key Takeaways

The Motherhood’s CEO, Cooper Munroe, recently spoke in New York City at one of the first and only conferences dedicated fully to influencer marketing: Influencer Marketing Days. Top marketers, digital strategists and brand experts shared best practices, insights and ideas on how to optimize influencer marketing campaigns. Take a look at some of our top […]

Social Media Week London: The Human Touch, Leveraging Data & More

To serve our clients and network as best we can, The Motherhood attends (in person or virtually) as many industry conferences as possible. This week was Social Media Week London, where industry experts convened to share insights on all things digital. Take a look at some of our top takeaways from the event: The Importance of […]

The Motherhood is Headed to Influencer Marketing Days

On September 26, industry pioneer and The Motherhood’s fearless leader, CEO Cooper Munroe, is off to this year’s Influencer Marketing Days Conference to share her insights on the advantages of working with micro-influencers, and what to expect by incorporating them into marketing strategy and planning. Influencer Marketing Days is an annual conference held in New York City for anyone […]

Want to Publish a Book? 8 Tips from Published Authors

The Motherhood’s network is comprised of influencers with amazing capabilities, and this month, as part of our The Other-hoods of The Motherhood series, we’re celebrating a unique niche within our network: influencers who are also published authors! Influencers often do more than their fair share of writing to maintain their blogs and social media channels, so […]

Page 1 of 1912345...10...Last »