Combining our extensive experience in brand marketing with our knowledge of the influencers within our network, we pulled together some of the most relevant and impactful stats for brands to keep top of mind as they are planning holiday influencer content and marketing campaigns.

Based on those insights, here are The Motherhood’s three quick tips to help maximize your holiday influencer content marketing efforts:

Planning holiday influencer content

1. PLAN AHEAD

When we asked our influencers when they start planning holiday content, 61 percent reported they start planning two months in advance and 25 percent say they plan one month in advance. The holiday timeframe is one of the busiest times of the year for influencers, making it all the more important to secure a spot on influencers’ editorial calendars as early as possible and before they get filled up!

2. RESURFACE EVERGREEN CONTENT

Influencer content developed as part of an evergreen campaign can easily be repurposed and shared during the holiday season, leveraging trends and new uses for a product or service. This is an easy and cost-efficient way to extend the value of influencer investments you’ve made this year.

3. SECURE BRAND PLACEMENT IN ROUND UP/GIFT GUIDE POSTS

Holiday gift guide posts have become increasingly popular. In fact, 90 percent of our influencers are planning on doing holiday round up and/or gift list posts this year. Securing a brand placement in these posts is an excellent way to get your product or service in front of readers who are seeking holiday shopping inspiration. The challenge can be finding the influencers who are planning these types of posts. Working with an influencer network is a great way to efficiently identify influencers who will be publishing shopping guides that are relevant to your brand.


If you are interested in brainstorming holiday influencer content or campaign ideas with us, we’d love to talk! Please reach out to contact@themotherhood.com.