JillSimpson Online Giving Meets Social Networking
By AMY WALLACE
LATE last month, tens of thousands of runners who are registered for this year’s New York City Marathon got an e-mail from Mary Wittenberg, the president and chief executive of New York Road Runners.
Ms. Wittenberg wanted to introduce them to a person whom many had already heard of: the actor Edward Norton. But the words “Hollywood movie star” didn’t appear once in her message. Instead, she implored the runners to join a social networking Web site that Mr. Norton and three partners started in May that she says has the potential to revolutionize charitable giving. It’s called Crowdrise.com.
“They’ve built a phenomenal platform to help us really broaden our reach,” says Ms. Wittenberg. Thanks in part to Crowdrise, she says, the marathon has a shot at raising a record $26.2 million, or a million a mile, for charity this year. That would be up from $24 million in 2009 and $18.5 million in 2008.
Yes, Mr. Norton is a runner. More on that in a minute. But this two-time Oscar nominee — known to many as the Incredible Hulk’s alter ego or the guy to whom Brad Pitt explained the first rule of Fight Club — is also a believer in marrying technology and philanthropy.
He knows that a majority of people who now donate to charity don’t do so online; they write checks. But he and his partners contend that Crowdrise, with its mix of edginess, silliness and good-humored competition, can change that habit, especially for young people.
“The ’60s were the era of people realizing they could rally together to express their priorities,” says Mr. Norton. But today, he says, social networking offers “a new way of getting people together to create power in numbers.” More than that, he said, it can help users express themselves through the causes they support.
Mr. Norton added: “One of the things we’re trying to say at Crowdrise is plant a flag. Raise a fist. Declare yourself.”
Crowdrise aims to make raising money for a cause not just easy, but also fun. Setting up a page to support something you care about takes less than a minute. Then, friends and family can be invited to be sponsors by donating any amount of money, large or small. You don’t have to run a marathon. You can volunteer at a soup kitchen or do whatever strikes your fancy. But Ms. Wittenberg, who has already sent her e-mail to 33,000 runners based in the United States and will soon send one to the 27,000 or so based elsewhere, hopes that anyone running in New York on Nov. 7 will use Crowdrise to do it for charity.
Once your Crowdrise page is up, anyone can donate to it and join your team.
Crowdrise isn’t the only site that helps with online fund-raising. There are a handful, with FirstGiving.com among the best known. But Crowdrise is different, its founders and users say, because it seeks to build community in much the way that Facebook does.
Read more here: http://www.nytimes.com/2010/09/05/business/05proto.html?hpw
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gottalovemom My dear friends here at theMotherhood...Thank you for all your prayers. Miss all of you .
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Emily Jenjen, I'm so pleased to read your update and see your gorgeous photos. What a journey you are on! Inspiring to us all!!!
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