Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
5 AI Tools That Replace A $10,000/month Marketing Agency – June 5, 2026
Many businesses overpay marketing agencies that often lack the founder’s deep customer knowledge. New software tools now empower founders to manage marketing more effectively and affordably. Claude Cowork acts as an AI strategist, building assets and dashboards based on “vibe coding” and voice commands. Senja collects crucial social proof via customer testimonials, integrating them into campaigns. Coachvox creates an AI founder version to nurture leads and answer questions, boosting conversion rates. Syllaby transforms ideas into viral short video clips with scripts and AI voices for broad distribution. Lastly, Cape, a non-AI app, combats digital distraction, fostering creative insights. These tools enable founders to leverage their unique market understanding, execute strategies independently, and outperform traditional agencies, saving significant costs.
Smash the silos between creator spend and media budget – June 4, 2026
Remember the old influencer marketing playbook? Write a fat cheque to a charismatic creator, let them post organically to their profile and cross your fingers that cultural relevance, engagement and reach magically follow. If anyone mentioned paid amplification, it was usually treated as an afterthought with a bit of budget thrown at a post three weeks later, long after the moment had moved on.
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships – June 4, 2026
After years of relying on affiliate sales, retailers are rushing to roll out their own creator programs en masse to make creator commerce more measurable, scalable, and controllable. But creator Lola Torres, who won influencer shopping platform LTK’s beauty creator award in 2024, has built her career on affiliate marketing, and she’s sticking with it despite how labor-intensive it is.
The UGC Revolution: How Brands Are Building Content Engines Without Studios – June 3, 2026
A few years ago, if a marketing team wanted fresh content, the process was fairly predictable. A brief would be written. An agency would be called. A production schedule would be drawn up. Budgets would be approved, locations booked, talent hired, edits reviewed, and assets eventually delivered. By the time the campaign reached consumers, weeks—sometimes months—had passed. Today, that timeline feels almost outdated. Spend a few minutes scrolling through the social feeds of some of the world’s fastest-growing brands and you’ll notice something interesting. The content that attracts the most engagement often doesn’t look like advertising at all. It looks like a customer showing how they use a product. A creator sharing an honest review. An employee posting behind-the-scenes moments from a workplace. A community member documenting an experience in their own words. Somewhere along the way, the centre of gravity in content creation shifted. Brands stopped being the sole storytellers and started becoming curators of stories happening around them. What we are witnessing isn’t simply the rise of user-generated content. It is the gradual dismantling of a marketing model that relied heavily on studios, large production budgets, and tightly controlled creative processes. In its place, brands are building something far more dynamic: content engines powered by creators, customers, employees, and communities. The irony is that many marketers spent years trying to make advertising look more authentic, only to discover that actual authenticity was sitting outside the studio all along.
How Top Brands Turn Creator Marketing Into a True Business Driver: 3 Key Takeaways From CreatorIQ Connect. – June 3, 2026
Where influence meets impact. That’s the promise of CreatorIQ Connect, and for the leaders who’ve been in the room, those words describe the day itself: the room where the industry’s boldest moves begin. Each October, more than 1,000 global marketing leaders and creators from the world’s most influential brands, agencies, and social platforms gather at The Ebell of Los Angeles for a single high-impact day that shapes how they think about creator marketing for the rest of the year. Past attendees point to three things that make it different.
The Deinfluencing Era: What Happens When Creators Say ‘Don’t Buy This’ – June 2, 2026
“Don’t buy this” is not a phrase brands expect to hear from a creator they’re paying, yet it’s quickly becoming one of the most powerful signals in influencer marketing today. Not long ago, I worked on a campaign where every deliverable was polished, positive and perfectly aligned with the brief. The influencers did everything right on paper, yet the response was underwhelming. Engagement was shallow and conversions lagged. Around the same time, a creator outside our campaign posted an unsponsored video breaking down why a similar product was not worth the price. That video drew more comments, saves and debate than our entire campaign combined. More importantly, when that same creator later recommended an alternative, it sold out within days.
The Creator Marketing Secret That AI Can’t Replace – June 2, 2026
In one version of the future of influencer marketing, human creators are optional. In that version, brands generate virtual influencers on demand: perfectly consistent, infinitely scalable, with no reputational risk, no negotiation, and no days off. The content is algorithmically optimized, the aesthetic is brand-controlled, and the campaign deploys globally overnight. It is efficient, predictable, and—at least on paper—logical.
Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators – June 2, 2026
Retailers from Target to Urban Outfitters and Aerie are trading one-size-fits-all affiliate schemes for hybrid creator programs that mix gamified communities, tiered rewards and performance-based pay. The goal: to fix affiliates’ weak spots like tracking gaps, scaling headaches and creator frustration with flat commissions.
B2B Influencer Marketing: Building Trust Through Industry Voices – June 2026
Looking to create campaigns that win awards in 2026? This blog is informed by examining shortlisted campaigns from the 2025 B2B Marketing Awards. Evaluated by more than 100 independent, client-side judges through a rigorous two-stage process, the analysis goes beyond just the winners to reflect the full breadth of high-performing work—offering a clearer picture of what’s driving success in B2B marketing today and how teams can evolve their strategies accordingly. In this blog, we share more about influencer marketing and share a brilliant campaign to demonstrate its impact.
SOCIAL NEWS
Edits adds new audio and font features – June 7, 2026
The updates keep on rolling for Edits, Meta’s separate video editing app. The latest round of feature additions includes the ability to import audio files, volume level matching across tracks and even more new sound effects.
LinkedIn adds more post performance insights – June 7, 2026
LinkedIn wants to give creators more insight into their content performance in the app, via expanded insight data on how much of their post reach is coming from their followers, and how much is from those they’re not directly connected to.
Meta launches creator assistant chatbot – June 4, 2026
Meta has launched an artificial intelligence-powered creator assistant chatbot, which aims to help creators understand what to post, when to post, and more. The new chatbot offers customized advice and tips on how creators can maximize their Facebook and Instagram presences.
How to Use Instagram Carousels in Your Marketing – June 1, 2026
Instagram carousels are a powerful yet often underutilized tool for marketers. With the ability to share multiple images or videos in a single post, carousels offer a dynamic way to engage your audience, tell stories, and showcase products or services.
Instagram introduces teleprompter tool – May 31, 2026
Instagram is expanding its in-stream teleprompter tool from Edits to the main Instagram app, which will give creators another way to manage their script in-stream.
Are social platforms going to charge all users for access? – May 31, 2026
After Meta announced a range of new add-on subscription packages, questions were raised as to the viability of free social media moving forward, and whether, at some stage, everyone will have to pay to access the apps.
Instagram engagement rates provide insight into reach – May 26, 2026
Instagram Chief Adam Mosseri shared new tips on how to utilize Instagram’s content performance insights, as well as which data points are relevant to different types of engagement and usage.
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