MIT project tries to turn trash into a game CNN - Here's the problem with recycling: It's boring. But maybe it doesn't have to be. A Boston company called Greenbean Recycle is trying to make the act of keeping bottles and cans out of the landfill into a fun, competitive and engaging game for students at MIT. The new company, which won an innovation prize this week from Worcester Polytechnic Institute, has converted a beefy recycling machine on MIT's campus into a point tabulator of sorts. When students approach the high-tech trash can to dump in their recyclables, they punch their phone number on a touch screen. A bar-code reader in the machine counts the number of cans, bottles and the like that the person has dropped off - and then uploads that data to Greenbean's website. Recyclers can track their progress online, and even engage in competitions with fellow students. "We want to be like the Zynga of recycling," said CEO Shanker Sahai, 38, referring the maker of such social games as "FarmVille." Competitions between fraternities at MIT have been particularly fruitful, he said, with the houses trying to compete against each other to get the top spot on an online recycling leaderboard. Continue: http://whatsnext.blogs.cnn.com/2011/11/09/mit-project-tries-to-turn-trash-into-a-game/?hpt=hp_bn6