TheMotherhood has partnered with the ONE Campaign to support the amazing advocacy work they do in developing countries, especially their efforts on behalf of mothers and children in Africa.  From July 23-30, 2011, Emily and Cooper will be in Kenya with ONE and 8 other social media moms. Be a part of the journey – sign up here for updates: http://one.org/us/actnow/moms/ and help shine a blazing spotlight on extreme poverty and disease, and in the process make change!  Here's a link to their schedule in Kenya, with daily actions you can take: http://www.themotherhood.com/post/show/id/492228 and here are links to ways you can follow along and see pictures, too: http://www.themotherhood.com/post/show/id/492230

A recent national survey shows that 8 in 10 moms believe their children get the most benefit from reading. However, 49% of moms don’t think their child reads enough, especially during the summer. That’s why TheMotherhood has teamed up with VTech to help parents encourage their children to read as much as they can this summer. Over the next month, look for reading tips, experiences, creative ideas and advice to get your kids to read more during the summer. Learn what parents and kids think about VTech's new V.Reader, the first animated e-book system, designed to engage kids in an interactive reading experience, offer hours of play value, and help combat the dreaded "summer brain drain."

We are back for 2011 and so excited! Throughout this year we're adding a twist to the Rice Krispies® challenges of the past that we think everyone will love. Through the Rice Krispies Making Memories Challenge, we're kicking it up a notch to add to the fun. The Motherhood is working with some of our favorite mom bloggers - who are working in four teams of four across the country - to create new Rice Krispies recipes and event "displays" based on surprise themes. Check back often for details on the mom bloggers’ Rice Krispies Making Memories Challenges!  We will have four of them throughout the year, so the fun never stops!  If you LOVE Rice Krispies® cereal like we do – or have a great memory about Rice Krispies cereal, tip or recipe you want to share – please join the conversation.

The Motherhood and our AWESOME blogger team are so pleased to be working with Aller-Ease again, this time on spring allergies, spring cleaning and "Spring into Action!" Check back often, we'll be posting the best spring cleaning tips of all time right here!

For Moms who blog ... whether you call yourself a mom blogger, mommyblogger, mother who blogs -- you are welcome here. Share your URL with us and say a little about yourself!

Learn about indoor and seasonal allergies and the Flip for Fall Challenge sponsored by Aller-Ease, makers of allergen filtration bedding. TheMotherhood and Aller-Ease have asked a handful of bloggers to Flip their house for Fall, and videotape how they prepare their home for allergies and the change of seasons. Check back to see what they do. We need your help, too! If you have a great tip or a "tried and true" method when you Flip for Fall, tell us and your tip could be included in the Ultimate Flip for Fall Checklist – a guide created by moms, for moms. Share your tip and leave your name, email and blog and we will contact you if your tip is included in the Ultimate Flip for Fall Checklist. (If your tip is chosen, it will be used in media outreach by the American Textile Company on behalf of the Aller-Ease brand. All media outreach will cite TheMotherhood as the source. If your tip is chosen as one of 10 and you provide proper contact information, you will receive a thank-you package of Aller-Ease product.)