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Ana L. Flores Thanks for putting together this great chat! Question: How do the experts manage their online brand identity vs their own "name as a brand" identity. How do you tie both in? Is it necessary to do so?
about 1 year ago - Comment
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Cooper That is an interesting question. Do you find that you want to differentiate or consolidate your personal branding?
about 1 year ago
traceyclark It's a juggling act. So many bloggers peronalities are tied in with their online brands. I think it's what makes so many of the bloggers on this panel successful. I would love to hear the other experts thoughts on this too.
about 1 year ago
JodiG I'd love to hear more on this too.
about 1 year ago
Gina Rau I'm working thru this right now. I want my own brand identity & contribute/demonstrate expertise & thought leadership in many different places and wondering how to roll it all up and share. Not easy.
about 1 year ago
Mom101 I am a disaster in that department. I'm Liz Gumbinner, which to some people is Mom101, and to some people it's Cool Mom Picks and to some people it's my advertising career, and to some it's all and some people are like wtf kind of name is Gumbinner?
about 1 year ago
Petit Elefant I sort of think I'm one and the same. Which I'm okay with, it's all tied together, my blog is who I am, I am my blog, and any campaigns I accept are a reflection of that.
Did that even attempt to answer the question?
about 1 year ago
RobynsWorld Not an expert - but I think the reason brands have loved the bloggers so much is that it is a real personality behind it - that is the appeal to them. You and your name are the brand now that they are connecting to. The problem is that they don't know if they should market to bloggers to work with them as business to consumer or business to business.
about 1 year ago
Ana L. Flores @Cooper--I want to differentiate. I'm *known* as SpanglishBaby but I talk, write, have more interests that go beyond my passion for bilingual/bicultural kids. I do have 2 Twitter accounts to keep conversations separated, but I'm starting a totally new blogging/online venture and I don't know how to handle so many identities!
about 1 year ago
lauramayes I can give you the textbook answer on this that someone will give when there's a college course on this...but I'm with Liz. I have nine lives. I think as working moms (and all moms are working moms) we are very used to juggling a lot of identities.
about 1 year ago
parenthacks I mix my personal and professional "brands" freely, mostly because the whole reason I got into this gig was to have real, human conversations with other parents! The "brand" stuff came later, and is secondary for me. However, that's my balance...I definitely think that being professional online includes creating boundaries, both in tone and content.
about 1 year ago
lauramayes Also, the key is authenticity and integration. And yet, another life metaphor.
about 1 year ago
Justice Fergie Ana, we should talk! I am wrestling with this too. I'm known as "Mamalaw" and "Blogalicious" (which is fab), but I'm "ME" too! I just launched a site to help develop my individual identity: http://justicefergie.com/
about 1 year ago
Christine Koh I'm kind of in the same boat as Liz (Mom101). I have Boston Mamas, I do a lot of freelancing as Christine Koh, and then have my design business Posh Peacock. And periodically all these things intersect. What was actually very helpful to me was creating a site (christinekoh.com) where I made clear all of my different hats in one place. I felt somewhat less chaotic.
about 1 year ago
Jennifer James JusticeFergie.com: Loves it!!
about 1 year ago
Mom101 What Asha said! (parenthacks)
about 1 year ago
Ana L. Flores Wonderful advice and funny stories (@Liz-LOL!) @JusticeFergie--sounds like a poolside convo in Miami next month!
I have been considering a personal blog to tie it all in. Just one more thing to do.
about 1 year ago
traceyclark Yep. Asha you are right on.
about 1 year ago
Anita I think RobynsWorld hit it right on wrt how companies see bloggers.
about 1 year ago
BusyMom I'm just fortunate that my real name is Busy Mom. Worked out so nicely.
about 1 year ago
Miss Magpie I have a brand, Miss Magpie (see avatar). She is the Editor of FindandGoSeek.net. When I write, tweet, fb, I am Miss Magpie. But inside she is me. I don't have a personal twitter account. My personal facebook account is just that - personal. I don't friend work people unless we are truly friends in real life. I encourage them instead to become a fan of our findandgoseek facebook page. I think brand identity is very important to your business therefore I have tried very hard over the years to have just one personality/name representing me.
about 1 year ago