The Mometer FAQs

Below are frequently asked questions regarding The Mometer, The Motherhood’s program management platform. If your questions are not answered by the below explanations, please do not hesitate to contact the-mometer@themotherhood.com with additional questions!


 

How do I link my social media accounts to my The Mometer profile?

Linking your social media accounts to your profile in The Mometer will only allow us to see your publicly available follower numbers and the engagement (likes, comments, shares – also publicly visible) on the social posts you report for our campaigns together. Here’s how to link social accounts to your The Mometer profile:

(1) Go to the Social Platforms tab in your The Mometer profile

  • Log into your The Mometer account.
  • Go to your profile (either by clicking your profile picture in the top right or clicking the settings icon and selecting “profile”).
  • Once on your profile, click on the social platforms tab.

(2) Link all of your social accounts

  • At the top of the page, you will see a table. This table will eventually show all of the accounts you have linked and your followers for each platform – all in one place.
  • Scroll down past the table, and you will see sections for each social platform.
  • To connect your social media profiles to this page in your The Mometer profile, simply go to the related section and input the URL for each of your profile pages.
  • Example URLs for each platform are as follows:
    • Facebook: https://www.facebook.com/themotherhood
    • Pinterest: https://www.pinterest.com/themotherhood
    • Instagram: https://www.instagram.com/themotherhood
    • Twitter: https://twitter.com/themotherhood
    • Google Plus: https://plus.google.com/113527828022442704749
    • YouTube: https://www.youtube.com/channel/UCbrHPu4-8iUOWG4kmgvDAkA

You may enter multiple URLs for a platform if you have multiple accounts, but you must add them one at a time.

What are the steps to link Google Analytics to my profile?

(1) Add Google Analytics to your blog. (You can skip this step if you already have Google Analytics installed.)

  • Get started with Google Analytics HERE.
  • Create a Google Analytics account.
  • Set up a Property for your site (or sites).
  • Install the web tracking code on your site. (If you have a WordPress site, try using this super easy plug-in!)

(2) Share select Google Analytics information with The Mometer. (Again, we will only be able to see your overall UMVs, not all of your back-end information.)

  • Log into your Google Analytics account.
  • Go to ‘Admin’ (normally shown across top header).
  • Go to ‘User Management.’
  • Add permissions for:1082326148898-compute@developer.gserviceaccount.com
  • Select all of the permissions (read and analyze, collaborate, edit) then save.

(3) Find your Google Analytics ‘View ID.’

  • Go back to the main admin page in Google Analytics.
  • Under the ‘View’ section, click ‘View Settings.’
  • Your View ID is displayed directly under the basic settings – copy the number you see there.
  • Make sure that the website’s URL displayed here is identical to the URL you are submitting to The Mometer.

(4) Add your Google Analytics View ID in your The Mometer profile.

  • Go back to your profile in The Mometer.
  • Go to the Social Media Platforms tab.
  • Add a new blog URL.
  • Input the View ID you copied from the basic settings in your Google Analytics (see above step).
  • You’re all set!

Why do I need to link my blog’s Google Analytics to my The Mometer profile?

First, please note that linking your blog’s Google Analytics to your profile on The Mometer will not give us access to all of your back-end information. At any time, the only information we will see is your blog’s overall unique monthly visitors, as shown in this sample screenshot:

GATheMometer

The primary benefits to linking your blog’s Google Analytics to your The Mometer profile are:

Your blog will be represented accurately. The Motherhood does not rely on your blog and social media platform numbers alone in choosing the right people for sponsored campaigns, but clients do expect to see that information. Currently, many of them rely on third-party sites such as Compete or Cision, which are known to report blog numbers inaccurately – and usually significantly lower than the blog’s actual reach.

One-time setup. Instead of sharing your updated unique monthly views after every campaign we work on together, you can “set it and forget it.”

Why Google Analytics and not my blog platform analytics?

We strongly suggest that you install Google Analytics on your blog and link it to your The Mometer account. While there are multiple platforms that are used for tracking unique monthly blog views, we have found Google Analytics to be the most accurate. To avoid variances in data, we only use Google Analytics for reporting, and not blog platform analytics. Currently, many clients rely on third-party sites such as Compete or Cision, which are known to report blog numbers inaccurately – and usually significantly lower than the blog’s actual reach – and our hope is that this new system will be a positive change for everyone involved.

How much of my blog’s analytics will you be able to access when I link Google Analytics to The Mometer?

Linking your account to the platform does not grant us full access to your analytics reporting. At any time, the only information we will see is your blog’s overall unique monthly visitors (as in the example pictured below). While The Motherhood does not rely on your blog and social media platform numbers alone in choosing the right people for sponsored campaigns, clients do expect to see that information.

GATheMometer

When will I be able to work on a sponsored campaign?

The Motherhood always takes the time to get to know our influencers. Part of that process includes reviewing your feedback to surveys we send periodically, so be sure to complete those surveys. We’ll invite you to participate in a campaign when we feel confident that it would be a great fit for you and your blog, at which point you will have the option to accept the campaign.

How do I accept/decline project opportunities?

After you have received an invitation to a campaign, you have the option of accepting or declining the opportunity:

(1) Click on new project boxes to view details.

(2) Review all of the details of the offer, such as key messages, campaign metrics, key activities, deadlines and stipend.
Click either decline or accept.

(3) If you have questions before accepting, just click the “I have questions” button and shoot us a message.

(4) Once you have accepted the project, you will be able to see all of the tabs for the project on the page in your The Mometer account.

Note: We love to hear feedback on why you accepted or declined a project, so feel free to reply to the invitation email with additional information if you’d like!

How do I submit blog and social content as campaign coverage?

(1) Go to the Submit Content tab on the project dashboard in The Mometer.

(2) Click on the ‘Add Content’ button in the upper right hand corner.

(3) Go to the section for the platform of the post you would like to submit and input the link.

(4) Here are examples of acceptable links for each of the social platforms:

  • Facebook: https://www.facebook.com/themotherhood/posts/10153654341986745
  • Twitter: https://twitter.com/theMotherhood/status/663758846872170496
  • Pinterest: https://www.pinterest.com/pin/74731675043939920/
  • Instagram: https://instagram.com/p/4jxCN1ww-g/?taken-by=themotherhood
  • Google+: https://plus.google.com/106114168064321630912/posts/9xshsb8TdvX
  • YouTube: https://www.youtube.com/watch?v=Ov1pD4IdZSo

Common reasons why links do not work:

  • The link contains trailing or leading slashes (‘/’ or ‘\’) – try removing.
  • The social media account for the link you are trying to submit is set to “personal” or “private” – try setting your account to public.
  • At this time, we can only accept links to accounts that are public. The Mometer also will not accept posts with privacy settings set to custom.
  • You can manually upload private Facebook posts or feel free to directly email any private links to The Motherhood account leads.