More than 3,000 click-throughs generated in two weeks
Campaign created 40% conversion rate during promotional period
Generated 7.6 million+ impressions and 1,150 social media shares
Challenge: A financial non-profit organization called brightpeak approached The Motherhood to help amplify the conversation about the company, particularly around a promotional savings challenge it was launching: a free program featuring expert tips and tricks, advice, and daily challenges to help users save $500 in just one week.
Solution: The Motherhood organized, implemented and managed a five-person campaign with bloggers who expressed interest in personal savings and financial success.
In order to create engaging and authentic content, each influencer signed up for and completed the savings challenge, which provided them with daily emails containing vital information and tips for financial success that they could share with their readers. The bloggers’ communities, in turn, were highly engaged, as many shared their personal savings goals.
Results: Overall, the campaign garnered more than 7.6 million impressions and more than 1,150 social engagements (likes, comments, shares) on Instagram, Twitter, Facebook and Pinterest. The client reported that The Motherhood’s influencers drove roughly 3,000 clicks directly from the campaign, with nearly a 40% conversion rate during the promotional period alone.