iTunes ranked the app #1 in its category following our campaign
Various tactics generated 45 million impressions over long-term, multi-phase campaign
More than 60 positive blog post reviews provided SEO and consumer credibility
Challenge: The Motherhood was engaged to drive awareness and downloads of the health and wellness app, Care4Today Mobile Health Manager, a Johnson & Johnson Health and Wellness Solutions brand.
Solution: The Motherhood engaged 25 lifestyle and mom bloggers to participate in the three month long program. The campaign kicked off with a virtual briefing session to learn about the app – connecting the company directly with a group of online influencers to share details and answer questions about the technology.
Following the briefing, The Motherhood hosted a Twitter party each month for three months, engaging 10-12 new bloggers for each Twitter party to continue spreading the word about the app. Bloggers were then asked to publish information about the app on their blogs through a blog tour.
Results: The Care4Today Mobile Health Manager app rose to #1 in its iTunes category, which the client attributed to The Motherhood’s campaign. In total, the program engaged 60 mom bloggers, resulting in 60+ positive app reviews, 45 million blog and social media impressions and nearly 650 consumers engaged in real-time conversation about the app.