Resulted in #2 trending hashtag worldwide
Generated 16.6 million impressions
Unprompted celebrity participation in Twitter party
Challenge: Curvation, a brand that offers affordable plus-sized intimate apparel, wanted to raise awareness about how women of all shapes and sizes can be fearless about fashion.
Solution: The Motherhood engaged 10 women influential in fashion and body positivity to co-host a #ShapeofBeauty conversation on Twitter. The hour-long party convened a passionate community of women to discuss body positivity, confidence, fearlessness and fashion.
Results: The campaign hashtag earned the #2 spot on the list of top 10 Worldwide Trending Topics on Twitter, denoting the fact that it was one of the most-used hashtags in the world during the hour of the party. The Twitter party also attracted a celebrity participant with a non-sponsored tweet from Paula Abdul.