Mouse + Magpie
Social ads increased posts' organic reach by more than 280%
Increased brand channel engagement by 4.1x
Brand Instagram following doubled
Challenge: Mouse + Magpie, a newly created brand of children’s room décor, was looking to build a foundation of brand awareness and spark top-of-the-funnel awareness for its just-launched curated room collections.
Solution: The Motherhood identified and engaged a team of 32 mom influencers who just had or were about to choose a Mouse + Magpie collection to purchase for their children. Each mom influencer created exceptional photography for this highly visual brand, incorporating their unique assets into their blog and social media posts. Tactics also included paid social promotion and an Instagram giveaway. The Motherhood then engaged additional influencers to amplify brand content, driving additional traffic to the website.
Results: The program generated 11.1 million impressions and 700+ pieces of branded content, which the brand was able to leverage on its own channels. Influencer content shared on the Mouse + Magpie social media channels saw between 1.4X and 4.1X more engagement than brand-created content.
We also helped to double the brand’s Instagram follower count through the Instagram promotion, and attributed a 20% increase to the giveaways specifically.
Targeting people with an interest in baby and child décor, the boosted social posts reached more than 330,000 highly targeted individuals, increasing organic reach of social posts by more than 280%.