Simple Sugars

Challenge: Simple Sugars was looking to increase awareness and trial of their all-natural skincare line.

Solution: The Motherhood identified 10 highly targeted influencers who struggle with skin issues. As an introduction, we produced a virtual demonstration with the influencers and the Simple Sugars creator and CEO, and each influencer received products personally selected by the creator herself, based on their skin profile. Bloggers were tasked with producing blog and social media content, including paid Pinterest pins and Facebook ads.

The Motherhood produced a Facebook Live broadcast with the Simple Sugars team to share the skincare line with as many people as possible and answer their questions in real-time. An amplification team comprised of additional influencers was also engaged to help share content and drive interest in the Facebook Live event.

Results: The campaign garnered more than 19 million impressions and more than 2,400 engagements across all platforms. Paid Facebook ads delivered a click-through rate 2.8X the beauty industry average. Unique blogger discount codes and a unique Facebook Live code were redeemed nearly 200 times during the campaign timeframe alone.