10 Unexpected Ways to Use the VTech Digital Audio Monitor

Image courtesy of Stephanie, Olive and Tate.

For new moms, there is no shortage of places to turn for advice on must-have baby gear. Recommendations on the best-of-the-best products for eating, sleeping and diaper changes are plentiful!

However, there is one product traditionally thought of as a baby must-have we’re deeming essential for parents of toddlers through pre-teens (and pet parents as well): the VTech Digital Audio Monitor. We armed a group of social media moms with this awesome new product and told them to put it to use in their homes. The results? Some very unexpected, very helpful ways to use the VTech Digital Audio Monitor!

VTech Digital Audio Monitor: What is it?

The VTech Safe&Sound® DM271-110 DECT 6.0 Digital Audio Baby Monitor with Open/Closed & Motion Sensors, the latest addition to VTech’s award-winning baby monitor line, has brought families of brand-new way to stay connected. The VTech Digital Audio Monitor comes equipped with some very cool features (hello, smart home sensors!) that give parents the peace of mind they deserve anytime, anywhere. Both the open/closed sensors and motion sensors offer parents added safety and security through all phases of childhood.

VTech Digital Audio Monitor: A Must-Have for Toddler Parents

Image courtesy of Stephanie, Olive and Tate

Don’t take our word for it! Read on for some of our favorite ways to put the VTech Digital Audio Monitor to use.

Mom-Sourced Tips to Use the VTech Digital Audio Monitor Beyond Babies

1. Toddler-proof a vacation rental: 

“First things first we busted out the VTech Digital Monitor and set about toddler proofing that exterior door. What makes the VTech Digital Monitor my travel go to are two things: one is the ultra low energy Open/Closed Door Sensor and the other is the Smart Home Motion Sensor. We set the Open/Closed smart sensor up on the exterior door (using the mounting tape provided so we didn’t damage the rental house) and programed the hand held parent unit to alert us if the baby somehow managed the get the door open and make a break for it.”

The VTech Digital Audio Monitor is a must-have for toddler-proofing a vacation house.

Stephanie, Olive and Tate

2. Feel secure with a sleepwalker:

“I don’t think I’ve ever talked about my 13 year old’s sleepwalking adventures. I never thought about it being an issue while traveling, but it has come up a few times, so I have some steps that I take to feel that he’s safer and so that I get better sleep when we’re away. I bring removable mounting tape for the sensors (or find a spot it can go if I don’t want it on the wall) and turn it on at night. I put the “baby” unit on a console or table near the sensor so that if he does make the sensor go off I can just talk to him from the parent unit and tell him to go back to bed! I can’t tell you how much this helps me to know that he’s safe and get a good night’s sleep while we’re away.”

The VTech Digital Audio Monitor is a must-have for parents of sleepwalkers.

Allison, All for the Boys

3. Help kids learn to sleep in their own room…:

“Be prepared for multiple interruptions during the night. Your kiddo is going to want to use the bathroom, get a drink of water, check their closet for monsters, and call out for you until the neighbors can hear. Before you dart out of the room with one eye open, answer every whim from a distance. You don’t even have to leave the comfort of your bed. The VTech Safe&Sound DM271-110 Digital Audio Baby Monitor with Open/Closed & Motion Sensors features a two-way talk back intercom that allows you to communicate with your child from up to 1,000 feet in range.”

Jessica, Young at Heart Mommy

4. ….and make sure they stay in bed until morning:

“We have a summer rule that no one is allowed up before 7 a.m. Otherwise he’d be awake playing video games at the crack of dawn. I honestly have no way to know when he’s getting up. Now I do! If he sets off the motion sensor in the living room before 7 a.m., I can head down and send him back to his bed.”

The VTech Digital Audio Monitor is a must-have for helping kids learn to sleep in their own beds.

Camille, Growing Up Gabel

5. Host safe, secure playdates:

“I don’t like to hover over my kids – I like to give them a sense of independence. But I also like to know what is going on, especially when friends are over, and I like to do that as unobtrusively as possible to ensure they have fun and safe play dates. A cool feature of the VTech Digital Audio Monitor is its two ULE (Ultra Low Energy) smart home sensors. You can use them to put open/closed and motion sensor alerts on doors, cabinets and open spaces. So you’ll know if your child is getting into something they shouldn’t be. It’s a great way to enforce off-limit zones for play dates.”

Chrystal, Happy Mothering

6. Instill independence in babysitters-in-training: 

“I set everything up in my daughter’s room or, as she calls it when she is working, ‘Babysitting Headquarters.’ I was able to show my daughter how everything works and also how I will be just a monitor away to keep an eye on things and also help her if ever needed. We can talk to one another through the monitor, adjust the volume when we put it to the sleep mode to help get little ones to sleep, and when needed, my daughter can page me to get my attention if she needs me.”

Katie, Mommy Katie

7. Care for an ill parent:

“My mom’s health has been on the decline over the last six months. It’s not news to any of you that I am her caretaker and as such, I need to be ‘there’ for her as much as possible. Without physically sleeping in her room, it was hard to get to her in time. Acquiring the VTech Safe&Sound® DM271-110 DECT 6.0 Digital Audio Baby Monitor with Open/Closed & Motion Sensors came at the best timing ever. The VTech Digital Audio Monitor  has been a literal lifesaver for the past three weeks.”

Maria, Adventures of the Mommy Homemaker

8. Manage dogs’ outdoor time: 

“I’ve been using the motion sensor that comes with the VTech Digital Audio Monitor to keep track of where my dogs are in the house. Specifically when they walk to the front door so I know when they need to go outside. This helps me to prevent nasty accidents in our home and also keeps me aware of where my dogs are. I mounted the motion sensor on the side of the wall near the bottom of our front door and it has been working perfectly to alert me when the dogs need to go outside.”

Andrea, Honestly Andrea

9. Keep cat away from off-limits spots: 

“Cats are pretty famous for hanging out on routers. I think there’s probably a whole site dedicated to pictures of cats on routers out there somewhere! Obviously, putting a baby monitor back there isn’t the best idea. The fewer things that interfere with my already not-so-stellar internet connection, the better. Here’s where the VTech Digital Audio Monitor gets really cool. It comes with two ULE (Ultra Low Energy) smart home sensors. One is an open/closed sensor and one is a motion sensor. All I have to do is put the motion sensor in areas that are off limits to Fuzz. Then, when he tries to hunker down in one of those spots, I’ll know.”

The VTech Digital Audio Monitor is a must-have for keeping cats away from off-limits areas.

Nicole, Pretty Opinionated

10. Enforce rules from a distance: 

“Cooper is always trying to steal the cat food. No matter how many times we tell him ‘no’ he still does it. If he hears our voice, though, he stops in his tracks! So here’s what I do: I put the baby unit part of my VTech Digital Audio Monitor in the places that I want to keep Cooper away from. When I hear him digging around in the cat food boxes, I use the two-way intercom feature and firmly say ‘Coop, get away from that cat food!’ Cooper hears my voice and thinks I’m watching him, and he quickly backs away!”

Bonus tip from Nicole!

This post is created in proud partnership with VTech. All opinions are our own.

Featured image at the top of this post courtesy of Stephanie, Olive and Tate

Facebook Live Video Tips from Social Fresh Conference 2016

Facebook Live Video Tips from Social Fresh Conference 2016

Did you know that the amount of video uploaded in one month is currently more than the amount that all three TV networks combined have created in 30 years*?

The role of video in social marketing, especially live video, continues to become more and more important. Last week, The Motherhood attended Social Fresh 2016 and heard from Facebook Live experts, including digital content creator Sarah Evans and The Weather Channel’s Jennifer Watson, who shared their Facebook Live video tips, particularly how to run and promote such videos effectively.

A recent survey from the Firebrand Group found that 93.3 percent of marketers are currently using video for the purpose of building awareness, and Founder & CEO Jeremy Goldman predicts that we’ll soon see marketers turning to video to meet sales and customer service needs as well. He also mentioned that marketers are moving from YouTube and other video platforms to Facebook because that is where valuable engagement is found.

To further prove the point that Facebook Live video is valuable content, Evans shared that people spend three times longer watching a live video compared to video which is no longer live. With marketers placing more and more importance on engagement over sheer impressions, we can only expect to see more of an emphasis on live video in the near future.

With all of this attention turning to video, we wanted to share some of the tips we took away from the Facebook Live video experts at Social Fresh 2016!

When and why should your brand use Facebook Live?   

  • To communicate hot-button issues.
  • To provide a behind-the-scenes look.
  • For interviews.
  • To broadcast a regularly scheduled program.

Tips before recording: 

  • Always test connection prior to going live!
  • Facebook recommends broadcasting for at least ten minutes, and content creator Evans suggests broadcasting at least 20 minutes.
  • Experiment with time of day and see when your engagement and active viewers peak. For example, Watson says The Weather Channel has the highest number of live video viewers in the mornings and evenings (after 3 p.m.).
  • Good-quality lighting and audio equipment is worth the investment if you are regularly broadcasting live.
  • Stay away from exclusively recording from a phone or tablet.
  • Don’t kill time just to fill time. Record with a purpose and have your content ready.

Tips for after recording:

  • Always save video right away when you’ve finished.
  • Promote the video with a boosted post after the broadcast.
  • If an influencer creates a Facebook Live video for a brand, the brand can and should boost it on their own page.
  • You can create an edited version of the Facebook Live video to promote with an ad.
  • Facebook just rolled out new Video Metrics! Look for your audience’s demographics, engagement on shares and more.

For more Facebook Live video tips, take a look at Social Media Today’s Three Ways to Use Facebook Live Video after the broadcast is live.

*Source: J. Goldman

Do you broadcast live? We’d love to hear your best Facebook Live video tips!

Social Fresh 2016 Conference Trends Round-Up

Social Fresh 2016

The Motherhood is thrilled to have been able to attend the Social Fresh 2016 Conference in Orlando! We heard from an amazing lineup of speakers who shared valuable insights on everything from creating authentic brand content, to running social ads, to providing SEO predictions for the future — just to name a few topics. We especially loved learning that more than half of the conference speakers were female, the most they’ve had in any of the 18 Social Fresh conferences to date! All of the speakers were incredible. Thank you to the presenters and Social Fresh team who made this conference a must-attend event.

Here are some of the trends, ideas and insights that grabbed our attention at Social Fresh 2016:

1. Human-first, good-quality content is still key.

The Social Fresh 2016 team presented this stat: “creating content is the most time-intensive task for social media teams, taking up 18.5 percent of their days!” As any content creator knows, it can be difficult coming up with creative and relatable content; however, when done correctly, it pays off:

  • 67 percent of followers will share your content if it is good. – Heather Taylor
  • 78 percent of followers believe that companies that provide good content want to build a relationship with them. – Melanie Deziel
  • Videos that show people in the first several seconds receive twice the amount of engagement. – Stacy Minero

It’s no surprise to us that authentic content equals the best content. Conference speakers, like author Sally Hogshead and Cory Vasquez of RE/MAX, drove home the fact that people want to see relatable, empathetic content from brands and influencers. Real, honest posts will cut through the crowded social space. 

Hogshead encouraged the room to stop looking at what will make their brand better, but to look at what makes them different, and capitalize on that. Being different can be your brand’s advantage. In her words, “The goal isn’t to create the same message to blast to your following. The goal is to create the right messages that break through and stand out.”

Having “human-first” content was another prevalent theme. Vasquez shared a checklist of characteristics that make her brand’s content “human-first”: timely, engaging, honest, relatable, good quality and empathetic. Twitter’s Stacy Minero also encouraged the audience of marketers to highlight human stories, saying, “People are drawn to people.”

Screen Shot 2016-08-23 at 9.01.34 AM

Takeaways for creating human-first, branded content:

  • “People can tell when you’re trying to go viral, so be authentic.” – Jeremy Goldman
  • Expert content creator Sarah Evans encouraged the audience to ask themselves, “Will this make people care, share or swear? If none of those, it’s boring content.”
  • “Woo them, don’t sell them…. Lay off the sales pitch!” – Heather Taylor

2. Video (especially Live Video) continues to become more and more important!

Jeremy Goldman of the Firebrand Group shared an eye-opening session on the future of video in marketing. The Firebrand Group found in a recent survey that the majority of marketers (75 percent) are turning to Facebook for videos, rather than YouTube or other platforms, due to higher engagement. YouTube video comments don’t hold as much value as a like, comment or share on Facebook.

Screen Shot 2016-08-23 at 9.03.16 AM
Their study also showed that 85 percent of marketers see positive ROI from video marketing. Goldman predicted this video trend to rise, saying, “As video grows in popularity, the demand for goodquality videos is skyrocketing.”

This is a trend our own network of influencers has also been predicting, calling video the #1 trend in blogging and social media in 2016.

Takeaways for creating compelling videos:

  • 80 percent of people mute ads, so make sure your ads make sense without audio, or use text and captioning within the video content.
  • Always think, “How can I make this video social and interactive?”
  • Pay to promote your Live videos after they are broadcast Live.

3. Twitter is becoming more interactive.

Minero shared ways of getting your followers’ attention in their feed. She reported that Twitter is moving away from broad impressions and toward participation — from viewing to doing. With attention spans as short as eight seconds, attention is the new currency in brand advertising, according to Minero.

In order to “stop people in their feed,” companies are working with Twitter to create customized branded emojis and stickers. Minero used the #TacoEmojiGenerator as a great example of this, which was a hit with the Social Fresh audience.

 Minero’s tips for creating hashtags on Twitter:

  • Keep in mind that the most utilized hashtags are usually the less branded ones.
  • Let your hashtag provide a way for people to express themselves and their motivations (see REI’s campaign for #OptOutside as a great example of this!).

Were you at the Social Fresh 2016 Conference? We’d love to hear your top takeaways from the event or your feedback on our takeaways!

 

Free Kids’ Handwriting Worksheets

Growing Up Gabel

We’re in the thick of back-to-school season, and for kids in early grade school and older, handwriting is an important aspect of learning that might require a refresher course. The Motherhood has worked with BIC and a group of bloggers to encourage kids to participate in a fun activity, responding to a variety of questions in writing, including the prompt, “What would you do as principal for a day?”

What would your kid(s) do if they were principal for a day? Have them write out their ideas and you could WIN a $10,000 scholarship! Visit BICFightForYourWrite.com now through August 15th to enter BIC’s If I Were Principal For A Day Contest and learn about more ways to celebrate handwriting. No Purchase Necessary. U.S. only, 21+. Ends 8/15/16. Visit BICFightForYourWrite.com for Official Rules and details.

Handwriting has numerous emotional and cognitive benefits for kids – research shows that it promotes critical thinking, reading comprehension, fine motor skills development, creativity and even self-confidence. A number of the BIC campaign bloggers have developed handwriting resources over the past several weeks to help kids practice their letters, write in Spanish and more. Here are a few that you and your kids might find useful as the school year begins!

To help kids learn to write in both Spanish and English, check out this Back to School Bilingual Writing Activity by Monica at Mommy Maestra (click here to go to her post and download the activity):

handwriting

If your kids could use a little extra practice with their cursive, these free printable cursive worksheets by Jen at The Suburban Mom (click here to go to her post and download the worksheets) are for you:

handwriting

Ask your kids a few questions, encouraging them to write down their answers, using this Back to School Free Printable Interview by Sara at Mom Endeavors (click here to go to her post to download the interview sheet) – you can ask the same questions each year and save the worksheets to see how their responses change as they grow up:

handwriting

Image credit for top photo: Camille at Growing Up Gabel

Highlights from PR News’ Big 4 Conference #Social16

#Social16

This week, PR News held its Big 4 Social Media Summit & Visual Storytelling Boot Camp (#Social16), where agencies and brand representatives gathered to discuss ways to make their messages stand out on Instagram, Facebook, Snapchat and Twitter.

The Motherhood’s social listening team followed along with the online conversation and rounded up some interesting takeaways from the event!

  • David Kellis from Clorox asserted that organic social media is dead (with the possible exception of Twitter influencers), and that brands must use strategies like earned media outreach, influencer marketing and social media listening to effectively reach their audiences. Social media listening, in particular, is what he called the “most important use of social media that we have.” It is a data mine for insights, ideas and input on areas of interest.

Screen Shot 2016-08-10 at 12.59.18 PM

  • David Landis (Landis Communications) and James Mowdy (BSPOKE) explained how to maximize Periscope, including some best practices:

Screen Shot 2016-08-10 at 2.15.43 PM

  • When it comes to sharing information – whether it’s a social post, video or longer-form messaging – Paul Englert with @CKMondaviWines reminds us to be concise!

Screen Shot 2016-08-10 at 1.12.06 PM

  • PR News shared a summary of its four data visualization takeaways for creating infographics. The takeaways mirror the top-note themes from the event, such as keeping infographics concise and distilling the information in them into a simple story.
  • Stephanie Elsea with the American Heart Association shared the “rule of thirds” via this visual as a way to balance social media promotion:

Screen Shot 2016-08-10 at 1.31.15 PM

  • PwC’s Leslie Douglas shared an interesting tidbit for brands interested in exploring Snapchat as a viable marketing platform: Snapchat has more than 100 million daily active users, and collectively, they watch more than 10 billion videos daily.

Were you at the event? Tell us your favorite takeaways in the comments below, and follow along with the conversation using #Social16!

 

Social Showdown: Instagram Stories vs. Snapchat Stories

Instagram Stories

Last week, the launch of Instagram Stories shook up the social media world, drawing immediate comparisons to Snapchat. Soon enough, everyone—from consumers to brands to bloggers—will pick a favorite.

While both platforms appear similar at first glance, there are some nuanced variations that will appeal to different audiences. The Motherhood’s social listening team took a deeper dive into the competing offerings to identify some differences between the two.

Content: Are you a Creator or a Consumer?

There are those who prefer to take a more active role in publishing content and those who more passively enjoy taking it in from their feeds.

Snapchat prioritizes content creation over consumption, whereas Instagram has long been focused on content discovery. After all, Instagram opens to a user’s feed as opposed to the camera screen, like Snapchat.

Instagram makes user discovery easier, too, by showing profiles at the top of users’ feeds. With Snapchat, users must know and search for a company or influencer’s username before following them.

For these reasons, Instagram is more brand-friendly for content publishers, such as companies and influencers interested in broadcasting messages to their audiences.

The Measurement Factor

Though Instagram is currently a more measurable platform than Snapchat (making it more appealing to brands and many bloggers), at the moment, Instagram Stories do not allow public likes or comments. Rather, users must use Instagram Direct to weigh in on a story – meaning there are no likes or comments to measure. It is possible, however, to share a picture or video clip from your story directly as a post in your feed, which then allows for engagement on that particular post, as well as encourages people to watch your story.

Instagram, like Snapchat, does offer the ability to track how many users saw a certain story, and does so in a clearly visible way. As Fast Company says, “One of the open secrets to [Instagram’s] success is that it’s trained users—through design choices like this—like watching those numbers tick up and to make decisions accordingly. So while Instagram’s viewer counter is also an eyeball icon with a number next to it, and while Instagram also shows you both a total head count and who those viewers are, it puts that information all in one place instead of making you dig for it like Snapchat does.”

This feature, combined with Instagram’s larger built-in following, is an obvious plus for brands, especially. Case in point: On the first day Instagram Stories rolled out, Nike garnered 800,000 views in 24 hours for a story the brand posted. On Snapchat, Nike’s most popular video received 66,000 views.

Feature Advantages

One immediate difference Instagram offers over Snapchat is that it clearly defines its features for the user with prompts and tips–something that appeals to those who find Snapchat too difficult to navigate.

However, Snapchat does currently have some feature advantages over Instagram, including geofilters (denoting where an image was taken) and selfie lenses, both of which provide a distinguishable reason for users to keep going back to Snapchat.

Time will tell which platform will entice more users, but for now, it seems like for brands, marketers and influencers, Instagram may have the edge over Snapchat.

We want to hear from you! Are you planning on using Instagram Stories exclusively over Snapchat (or vice versa), or do you think there are applications for both?

 

 

 

Client Spotlight: Powering Summer with Energizer

Photo by Lisa, Between the Kids

Energizer Campout #PoweringSummer Photo by Lisa, Between the Kids.

There’s nothing quite like nighttime during the summer, when the kids are out of school and there are endless possibilities for exploring and play. Over the past several months, The Motherhood has partnered with Energizer and a group of 30 bloggers to share inspiration for summer fun after dark and remind everyone that when you’re preparing for summertime adventures, don’t forget the batteries!

Check out The Motherhood’s #PoweringSummer Pinterest board for a variety of nighttime summer fun ideas with Energizer, and keep reading for a few great examples and tips.

Tip #1: Stock Up

Chrystal at Happy Mothering points out that “having the right supplies is the key to a fun night of games in the dark with your family. We found that Energizer lights and batteries are the perfect accessories for our summertime family activities. They have some powerful lanterns that are portable, making them great for outdoor activities like these. Their headlights are great for these activities too so you can keep your hands free. And don’t forget the spare batteries. You don’t want to be left in the dark and ruin the fun!”

Energizer

Photo by Chrystal, Happy Mothering

Tip #2: Be Creative with Themed Summertime Crafts

Hands-on crafts that can become games or activities later in the evening are a great way to keep kids entertained for hours. Lauren at Arts Crafts & Family combined her kids’ fascination with shadows and her family’s love of the beach to dream up Ocean Life Shadow Puppets.

“When we are outside at night we make sure to have the Energizer® Fusion LED Folding Lantern and Energizer® Vision HD+ Focus LED Headlight with us,” she noted in her post. “The kids were fascinated with the shadows created by the lights, we thought it would be fun to come up with a craft using the lights and shadows. And since we are always dreaming of going to the beach, we thought it would be fun to make Ocean Life Shadow Puppets. It is a perfect craft for imaginative outdoor play and the entire family can get involved.”

 

Ocean Life Shadow Puppets

Photo by Lauren, Arts Crafts & Family

Tip #3: Enjoy Camping in the Woods or Your Own Backyard

Allison of Some the Wiser shared, “Camping is one of our favorite ways to ‘get away’ for the summer without spending a lot of money. We don’t have to go far from home, but we still get to experience a more relaxed environment, grow closer as a family, and make memories together.”

If you don’t have time for a true getaway, don’t underestimate the fun you can have in your own backyard! As Hanan from Eat. Craft. Parent. put it, “What’s great about backyard campouts is that you don’t necessarily need a campfire or even a grill, AND you have easy access to your home.”

Camille at Growing Up Gabel suggested using a fun tent when camping in the backyard, saying, “We had an outdoor teepee sitting in our garage that had never been used. I decided to put it up for our backyard camping adventure. It is an outdoor teepee but any tent will work – even a play one.”

Photo by Tiffany, Babes and Kids Review

Photo by Tiffany, Babes and Kids Review

Tip #4: Try Unusual, Educational Activities

Summertime provides an array of opportunities for teaching moments, and not just at museums.

HilLesha at To The Motherhood addressed this idea in her post – she and her family “love spelunking! Cave exploration is just as fun as it is educational. We learn a lot of about these geological wonders (i.e., caves) that nature has to offer, everything from the elusive creatures (e.g., bristly cave crayfish) and rock formations to the background history and the adventure of exploring. Spelunking often calls for equipment like headlamps like the Energizer® Vision HD + Focus LED Headlight. The Energizer® Vision HD + Focus LED Headlight features three different light modes: white spotlight, white floodlight, and red for night vision. It’s the highest performing of the Energizer vision headlights!”

Photo by HilLesha, To the Motherhood

Photo by HilLesha, To the Motherhood

Tip #5: Scavenger Hunts Aren’t Just for Daytime

Nighttime can add an element of excitement and mystery to activities typically enjoyed during the day.

For example, Jessica at Time Out with Mom “created an all-ages, fun, nighttime scavenger hunt printable and took the kids out to explore using our Energizer® powered lights,” she reported in her #PoweringSummer blog post. Her kids “had a blast! We walked through our neighborhood and searched high and low until we just about completed our list. The amount of laughter coming from them made my heart so warm. This is what summer is all about!”

Photo by Jessica, Time Out with Mom

Photo by Jessica, Time Out with Mom

We hope you’re inspired to try some of these ideas with your own family. Happy summer!

 

Facebook Insight Analysis: 2016 Summer Olympics in Rio

2016 Summer Olympics

We are just a few days away from the official start of the 2016 Summer Olympics in Rio de Janeiro, Brazil! As the athletes arrive in Brazil and the city ramps up for the events, you can follow along with everything Summer Olympics 2016 here.

Rio_olympics_2016

This year’s Olympics have generated much excitement and spirited discussion. Here are five fun facts from NBC News on the 2016 Rio Olympics:

  • Rio 2016 will be the first time in Olympic history that a South American country has hosted the Games.
  • A group of athletes who have been forced to flee their countries will be allowed to compete for the first time as the Refugee Olympic Athletes team.
  • Around 10,500 athletes from 206 countries are expected to take part in 17 days of the Olympiad, competing across 306 events.
  • Golf will return to the Olympics after a 112-year absence.
  • The Rio games will be the first to feature Olympians born in the year 2000.

In the month leading up to the Olympic games, The Motherhood’s social listening team analyzed anonymous Facebook data to identify the overall trends and sentiments prior to the Opening Ceremony. Below are some of our key findings and insights:


During a one-month period, there were more than 484,000 Facebook posts in the United States alone that mentioned the 2016 Olympic Games.

olympicpostsfacebook

Females led more than 64 percent of the conversations; however, men were more likely to share links. Of the links shared, links to YouTube videos dominated.

olympic convo gender

On a per capita basis, Oregon and Nebraska were the most involved states in the conversation, with more than five in every 1,000 people posting about the topic.

olympiccoversationmap

Conversation spiked around July 8 and July 10, which happened to be the dates of the track and fields trials and gymnastics trials. Knowing that, it is no surprise that the most mentioned sports were gymnastics, track and field, and swimming.

olympicconversationtimeline

The most-used hashtags included #RoadToRio, #Rio2016 and #TeamUSA.

Olympic Hashtags

Overall, the majority sentiment for the posts was positive; however, posts also mentioning Rio de Janeiro or Brazil were more likely to be negative.

olympicsentiment


We expect to see these trends continue throughout the coverage of the 2016 Olympic Games! What CONVERSATION TRENDS about the 2016 SUmmer Olympics have you noticed in your social feed?
*All data collected from NUVI anonymous Facebook posts from 6/20/16 through 7/20/16.

 

 

 

Blogger Spotlight: Kathy, Kissing the Frog

Kissing the Frog

“The ‘perfect mom’ doesn’t exist on my blog…”

In this month’s blogger spotlight, Kathy of Kissing the Frog shares why moms appreciate her perspective, how she found her niche (and you can too) and how inspiration just seems to find her.

Read on to learn more, and also find out what social platform intimidates her, why she starting blogging and how she really feels about “open letters.”

Check out Kissing the Frog and give Kathy a shout out at @LifeWithTheFrog!

Kissing the Frog

Want to see more?

Check out our most recent blogger spotlights, as well as our 2015 Blogger Spotlight Series.

How does the Blogger Spotlight Series work?

Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top-performing influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to invite as our featured blogger. Stop back September 1 for the next blogger spotlight!

Advantages of Using an Influencer Marketing Agency

influencer marketing agency

Influencer marketing is a discipline that’s continuing to grow and attract brands’ attention: More than half of marketers recently surveyed have reportedly increased their budgets for influencer marketing in 2016.

This comes as no surprise, as we know that influencer marketing is one of the most effective ways to seed authentic, searchable content that drives purchase over time. The Motherhood found that 80 percent of consumers are more likely to purchase from brands they’ve read about from a trusted blogger, and additional industry data reveals that marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media.

As influencer campaigns are on the rise, many brands are exploring the most effective and efficient ways to incorporate a sponsored content strategy into their overall marketing plans. One of the most critical decisions is whether a brand will manage influencer marketing in-house or through an agency. As evidenced by Google’s search history for the term “Influencer Marketing Agency,” brands are exploring their options at a record high rate.

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The Motherhood team is made up of professionals who have worked at the world’s top PR agencies, so we have a unique, first-hand understanding on how these decisions are made by brands at the firms that represent them. As a social media marketing agency that specializes in influencer marketing, we understand the power and perks of leveraging a specialty network to act as an extension of a brand’s team.

Three advantages of using an influencer marketing agency

1. Gain an expanded circle of trust. Hiring an influencer marketing agency requires that the marketer allow the agency to act as a steward of their brand — and leap of faith requires a great deal of trust. The Motherhood understands this — we’ve been on the other side! However, marketers should feel confident that hiring a credible, long-standing influencer marketing agency will offer a level of expertise and reliability that expands far beyond the four walls of a brand’s headquarters.

While many agencies tout their large networks of influencers, it’s imperative to know that the agency you’re engaging has a unique understanding of each individual influencer’s preferences, strengths and specialities. For marketers who want to create mutually beneficial partnerships built on a foundation of trust, pride in the brand and investment in creating exceptional work together, quality — rather than quantity — should be weighted heavily.

2. Save time, save money. A partnership with an influencer marketing agency allows brands and their PR agencies to work more efficiently by eliminating the time internally that’s required to research, identify, vet and manage a group of bloggers. A survey found that 75 percent of professionals consider identifying the right influencers to be the biggest challenge of a sponsored content campaign. Influencer marketing agencies have the right institutional knowledge and infrastructure in place, offering a better and more efficient way to manage relationships with influencers.

Using our proprietary database, The Mometer, The Motherhood makes it our business to provide the most strategic, targeted partnership recommendations between our bloggers and the brands who trust us to help represent them.

3. Offload details. When you hire an agency that specializes in influencer marketing, you’re gaining a partner with a deep, fine-tuned understanding of how to run a successful sponsored content campaign. Brands can weigh in on the aspects of the campaign that are most relevant to their direct role: key messaging, coverage pacing and key performance indicators, for example. However, turning over the reins to an experienced influencer marketing agency means that someone else will handle minute but important details such as blogger negotiations, product shipping, giveaway rules, managing bloggers’ adherence to the coverage deadline, disclosure compliance and hashtag use — just to name a few. When using an agency, these details are not the responsibility of the brand; rather, the agency is on-call for all related program management and implementation.

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If you are interested in teaming up with The Motherhood on an influencer marketing campaign, please email contact@themotherhood.com.

 

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