The Motherhood was founded in 2006, built on the notion that women online have the ability to make a huge impact. We pioneered the influencer marketing industry as one of the first agencies that brought a consumer brand and moms online. Since our creation of the country’s first influencer marketing campaign on behalf of Huggies Diapers, The Motherhood has engaged thousands of bloggers to create powerful, needle-moving work that’s received national acclaim. The Motherhood has become the gold standard in social media marketing today, working to connect some of the country’s most prominent organizations with influential online moms.
As seasoned public relations professionals, The Motherhood team specializes in developing and executing innovative social media campaigns that drive results and create long-term value for our brand partners. Our company is built on trust, reliability, creativity and authenticity — and we infuse these qualities in all aspects of our influencer relations work.
Unlike networks that focus on automation, we take a boutique approach to influencer relations. With a deliberate focus on the power of relationships, we create a connected and collaborative culture for our clients and influencers, enabling everyone to perform at their very best level. We’ve seen time and time again that the human connection results in exceptional work that can’t be replicated by an automated platform.