Categorized "Featured Clients"

Case Study: Brain Chase Introduces Summer “Adventure Learning”

In early 2015, to help raise awareness and encourage sign-ups for a new “summer learning challenge” called Brain Chase – an online adventure designed to keep kids at the top of their academic game over the summer and avoid learning loss – The Motherhood engaged 50 bloggers with kids in the program’s target age range, […]

Football Game Day Recipes with Naturally Fresh®!

This Sunday marks the biggest football game of the year, and it’s also the second-biggest food consumption day of the year, second only to Thanksgiving! That means it’s time to start thinking about the perfect Game Day recipes and overall menu. We’ve been working with a group of 36 amazing bloggers who have crafted delicious […]

The Motherhood Recognized by Industry Peers: Earns PRSA 2016 Agency of the Year and Best in Show

The Motherhood was named 2016 Agency of the Year by the Public Relations Society of America’s Pittsburgh chapter at its annual Renaissance Awards ceremony on January 28, receiving recognition for outstanding contributions to the public relations industry. The Renaissance Awards program is a gathering of the region’s top public relations and communications professionals from leading agencies, corporations, […]

Healthtex at Walmart: Baby and toddler clothing that won’t break the bank

Image credit: Mindy, Sincerely Mindy It often seems like babies and toddlers make it their job to go through clothing as quickly as they can: growing like weeds, crawling, climbing and making messes. We at The Motherhood know parents of these littlest kids love finding quality clothing options that won’t wear easily and that don’t cost a […]

Blogs Motivate and Support New Year’s Resolutions

Have you set any New Year’s resolutions for 2016? Approximately 45 percent* of Americans make New Year’s resolutions, but only about eight percent are successful in reaching their goals. Among resolutions for 2016, the top categories included: Self improvement or education-related resolutions (47 percent) Weight-related resolutions (38 percent) Money-related resolutions (34 percent) Relationship-related resolutions (31 percent) The […]

Children’s MOTRIN®: Bringing “My Unstoppable Mom” to life

Over the past six months, The Motherhood has partnered closely with Children’s MOTRIN® and a team of six mom bloggers to create social media and online advertising content around the brand’s “My Unstoppable Mom” campaign to celebrate moms’ unique powers as seen through the eyes of their kids. It was a fascinating and truly special experience […]

#Donate with GoodWorld to Give Back to Your Favorite Causes

With GoodWorld, you can instantly give to causes you care about using social media using #donate. See which charitable organizations The Motherhood’s bloggers are supporting this season.

Power of Clean Influencer Campaign Helps Deliver 126,000 Days of Clean Drinking Water

In 2015, The Motherhood executed a campaign supporting the P&G Children’s Safe Drinking Water Program, where 20 bloggers initiated a conversation about Procter & Gamble’s (P&G) “Power of Clean” and drove video views, helping to deliver a donation of 126,000 days of clean water to children in developing countries. The Motherhood was tasked with developing an online influencer […]

Client Spotlight: Find Your Holiday Gifts at Barnes & Noble

Holiday shopping is full steam ahead, with more than 151 million shoppers over Black Friday weekend and $3 billion in sales for Cyber Monday (an increase of 12 percent from last year!). But before you finish your holiday shopping, read on to see the unique and creative holiday gifts found at Barnes & Noble this season! We’re excited to work with Barnes & Noble to share […]

This Giving Tuesday, Dance to Help Eradicate Polio

Dance to help end polio and support access to vaccines this Giving Tuesday with #ShotatLife.

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