Categorized "Influencers & Impact"

The Motherhood Wins at Iris Awards for Work on #HeNamedMeMalala

Photo Credit: Iris Awards At Mom 2.0 Summit’s Iris Awards last Friday night, The Motherhood’s work on behalf of the film He Named Me Malala, in partnership with Women Online, Wake Up World Communications, the Malala Fund, Fox Searchlight Pictures and Participant Media, won the Iris Award for Best Sponsored Content. Winners are chosen by popular vote, and we are thrilled and honored to be […]

Bloggers Use Spring Break Water Experiment to Give Back

Did you know that safe drinking water is a problem for nearly one billion people around the world? In 2015, The Motherhood had the incredible opportunity to execute a campaign on behalf of Procter & Gamble’s (P&G) Children’s Safe Drinking Water Program, which helped secure a donation of 126,000 days of clean water for children in developing countries! On […]

Join us for a #BlogElevated Twitter party at 10 p.m. ET tonight!

Blogger friends, get the inside scoop on how to rock a sponsored campaign during a #BlogElevated Twitter party tonight at 10 p.m. ET. (That’s 9 p.m. CT or 7 p.m. PT for those in different time zones.) We’ll be there as guest experts to answer your questions and share a few tips and tricks on […]

#MeasurementMonday: Evaluating the Shift in Social Media Marketing Measurement

Have you noticed the shift in how brands are addressing social media marketing measurement? At The Motherhood, we’ve seen the focus slowly move from impressions and clicks to other metrics like purchase intent and engagement. BuzzFeed, a major leader in the online social news and entertainment industry, recently announced that it is changing the way it measures its content and audience. In […]

Case Study: Brain Chase Introduces Summer “Adventure Learning”

In early 2015, to help raise awareness and encourage sign-ups for a new “summer learning challenge” called Brain Chase – an online adventure designed to keep kids at the top of their academic game over the summer and avoid learning loss – The Motherhood engaged 50 bloggers with kids in the program’s target age range, […]

Blogs Motivate and Support New Year’s Resolutions

Have you set any New Year’s resolutions for 2016? Approximately 45 percent* of Americans make New Year’s resolutions, but only about eight percent are successful in reaching their goals. Among resolutions for 2016, the top categories included: Self improvement or education-related resolutions (47 percent) Weight-related resolutions (38 percent) Money-related resolutions (34 percent) Relationship-related resolutions (31 percent) The […]

#Donate with GoodWorld to Give Back to Your Favorite Causes

With GoodWorld, you can instantly give to causes you care about using social media using #donate. See which charitable organizations The Motherhood’s bloggers are supporting this season.

This Giving Tuesday, Dance to Help Eradicate Polio

Dance to help end polio and support access to vaccines this Giving Tuesday with #ShotatLife.

Marketing to Moms Conference 2015: Building the Bridge Between Brands and Influencers

In 2015, The Motherhood found that 70 percent of influencers feel there is a gap between what type of content works with their audiences and what brands think works. So we set out to find why this disparity exists. Earlier this week, The Motherhood’s Cooper Munroe spoke on this topic at the 11th Annual Marketing […]

Join Us in Sharing the UN’s New Global Goals!

On Friday, world leaders committed to tackling 17 Global Goals to achieve three extraordinary things over the next 15 years – end extreme poverty, fight inequality and injustice and fix climate change.  Imagine how different our world will be – and our kids’ world will be – after 15 years of global effort on these goals. We’ve been on the communications team for this initiative and are very excited […]

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