Categorized "News"

This Is Us and Why We Want to Hold Hands

On Tuesday nights my family and I pile onto the couch to watch This Is Us, and millions of others do too. (Thank you to Brittnee, who, the day after the pilot aired, said “You HAVE to watch this show!” That’s WOM, at its best. Added bonus: It’s set in THE BURGH!) Not since the heyday of American Idol […]

Introducing Our New Program Management Platform: The Mometer!

Exciting things have been happening for The Motherhood this year, including winning Social Media Team of the Year (awarded by PR News) and Agency of the Year (awarded by PRSA Pittsburgh). We have been working on some big things behind the scenes, as well. The Motherhood is thrilled to announce that we have launched our new program management platform, The Mometer! We could not do what […]

PR News Names The Motherhood Social Media Team of the Year

Yesterday, The Motherhood was honored to be named Social Media Team of the Year, alongside the UN Foundation, at the PR News 2016 Social Media Awards luncheon in South Beach, Miami. The Motherhood’s Brittney Coburn was on hand to accept the Social Media Team of the Year award at the luncheon, which celebrated the nation’s most noteworthy campaigns of […]

World Hearing Day: 33 Tips for Prevention and Detection of Childhood Hearing Loss

Hearing loss in kids can be frightening for parents to navigate, especially in the beginning, during the search for doctors, resources and information. If you have a child experiencing hearing loss, know you are not alone: According to the World Health Organization (WHO), 32 million children worldwide are affected. Unfortunately, WHO also reports that in […]

The Motherhood Recognized by Industry Peers: Earns PRSA 2016 Agency of the Year and Best in Show

The Motherhood was named 2016 Agency of the Year by the Public Relations Society of America’s Pittsburgh chapter at its annual Renaissance Awards ceremony on January 28, receiving recognition for outstanding contributions to the public relations industry. The Renaissance Awards program is a gathering of the region’s top public relations and communications professionals from leading agencies, corporations, […]

Highlights from the 2016 Consumer Electronics Show (CES)

This year, more than 150,000 people attended the Consumer Electronics Show (CES) in Las Vegas, where annually, the latest and greatest in technology makes its debut. Among the plethora of newly launched gadgets, a few specific trends emerged from the show. Read on for highlights from 2016’s CES: CES Debuts New Smart Home Developments and […]

The Motherhood & Rinovum Women’s Health Earn AMA Marketer of the Year Award

The Motherhood team and one of our clients, Rinovum Women’s Health’s The Stork, were honored at the 9th Annual American Marketing Association (AMA) Marketer of the Year Celebration in Pittsburgh on December 10. The Motherhood campaign with The Stork OTC won in the media category for Pittsburgh’s AMA Marketer of the Year! As Western Pennsylvania’s premier, results-based marketing award, the […]

What Facebook Reactions Means for Brands

Soon you’ll have the option to do more than simply “like” a Facebook post. Chris Cox, chief product officer, announced earlier this month that the social media company would be rolling out six reaction buttons that users can select to respond to posts. These reactions include “love,” “yay,” “haha,” “wow,” “angry” and “sad.” Facebook Reactions are currently being tested in Ireland and […]

Marketing to Moms Conference 2015: Building the Bridge Between Brands and Influencers

In 2015, The Motherhood found that 70 percent of influencers feel there is a gap between what type of content works with their audiences and what brands think works. So we set out to find why this disparity exists. Earlier this week, The Motherhood’s Cooper Munroe spoke on this topic at the 11th Annual Marketing […]

Join Us in Sharing the UN’s New Global Goals!

On Friday, world leaders committed to tackling 17 Global Goals to achieve three extraordinary things over the next 15 years – end extreme poverty, fight inequality and injustice and fix climate change.  Imagine how different our world will be – and our kids’ world will be – after 15 years of global effort on these goals. We’ve been on the communications team for this initiative and are very excited […]

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