Categorized "News"

The Motherhood Recognized by Industry Peers: Earns PRSA 2016 Agency of the Year and Best in Show

The Motherhood was named 2016 Agency of the Year by the Public Relations Society of America’s Pittsburgh chapter at its annual Renaissance Awards ceremony on January 28, receiving recognition for outstanding contributions to the public relations industry. The Renaissance Awards program is a gathering of the region’s top public relations and communications professionals from leading agencies, corporations, […]

Highlights from the 2016 Consumer Electronics Show (CES)

This year, more than 150,000 people attended the Consumer Electronics Show (CES) in Las Vegas, where annually, the latest and greatest in technology makes its debut. Among the plethora of newly launched gadgets, a few specific trends emerged from the show. Read on for highlights from 2016’s CES: CES Debuts New Smart Home Developments and […]

The Motherhood & Rinovum Women’s Health Earn AMA Marketer of the Year Award

The Motherhood team and one of our clients, Rinovum Women’s Health’s The Stork, were honored at the 9th Annual American Marketing Association (AMA) Marketer of the Year Celebration in Pittsburgh on December 10. The Motherhood campaign with The Stork OTC won in the media category for Pittsburgh’s AMA Marketer of the Year! As Western Pennsylvania’s premier, results-based marketing award, the […]

What Facebook Reactions Means for Brands

Soon you’ll have the option to do more than simply “like” a Facebook post. Chris Cox, chief product officer, announced earlier this month that the social media company would be rolling out six reaction buttons that users can select to respond to posts. These reactions include “love,” “yay,” “haha,” “wow,” “angry” and “sad.” Facebook Reactions are currently being tested in Ireland and […]

Marketing to Moms Conference 2015: Building the Bridge Between Brands and Influencers

In 2015, The Motherhood found that 70 percent of influencers feel there is a gap between what type of content works with their audiences and what brands think works. So we set out to find why this disparity exists. Earlier this week, The Motherhood’s Cooper Munroe spoke on this topic at the 11th Annual Marketing […]

Join Us in Sharing the UN’s New Global Goals!

On Friday, world leaders committed to tackling 17 Global Goals to achieve three extraordinary things over the next 15 years – end extreme poverty, fight inequality and injustice and fix climate change.  Imagine how different our world will be – and our kids’ world will be – after 15 years of global effort on these goals. We’ve been on the communications team for this initiative and are very excited […]

The Motherhood is one of Pittsburgh’s Coolest Offices

We’re excited to share that our headquarters has been named one of Pittsburgh’s Coolest Offices! Throughout the month of September, the Pittsburgh Business Times is showcasing the most interesting and inspiring office spaces in the Pittsburgh region. Our new headquarters is located in Sharpsburg’s old Fort Pitt Brewing Co. building. In the early 1900s, this brewery was the leader in the local […]

Digital Reputation and Leadership with Erik Qualman

Yesterday morning, The Motherhood attended an event on Digital Reputation, held by the Institute for Entrepreneurial Excellence, featuring Erik Qualman, who is often called the “Digital Dale Carnegie,” and is the author of Socialnomics, Digital Leader, and the recent Pulitzer Prize nominated What Happens in Vegas Stays on YouTube. The event was well attended by a variety of Pittsburgh business […]

Ten Years Ago, Amid Tragedy, the Power of Moms Online

Ten years ago this weekend, we all held our breath as a gargantuan hurricane slammed into the Gulf Coast. Hurricane Katrina was 400 miles across and carried winds of 140 mph. On August 29, we woke up to horrifying scenes of disaster – 80% of New Orleans under water, people stranded on their roofs, 20,000 […]

Social Media News for the Back-to-School Season

We can hardly believe that the end of summer is drawing near! As we get acclimated to the fall season and back-to-school routine, it can be easy to miss what’s going on in the social media world. Here are a few important social media news announcements that were made in the last week. Before last […]

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