Categorized "Trending & Social Media"

What the Facebook Branded Content Tool Means for Bloggers and Blogger Marketing Networks (Updated April 2017)

Disclaimer: Information shared below represents our findings to date. We will continue to update this post as we learn more. In April 2016, Facebook announced the release of a new tool for branded content on verified pages to create easier collaboration on sponsored posts between Pages and brands. The initial reaction to the announcement was mostly confusion about what exactly these new guidelines […]

Wheelbarrows, Customer-Led Growth and H.J. Heinz

We’ve been told The Motherhood’s office in Sharpsburg, PA sits on land that was once part of the H.J. Heinz family farm. In the years we’ve been in this building, I’ve also heard many other stories about Sharpsburg’s most famous son. This is the one that’s most stuck with me (as told by Pennsylvania Heritage […]

Social Media Week NYC Takeaways | Using Data to Inform Social Media Content

This post on data-driven social content is the second of two blog posts in The Motherhood’s recap of Social Media Week NYC. Click here to read the first post, covering the evolution of influencer marketing and video. We recently had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts […]

Social Media Week NYC Takeaways | The Evolution of Influencer Marketing and Video

Last week, The Motherhood’s team had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts shared industry news, trends, best practices and insights. Here, we recap some of the most talked-about topics during the event: influencer marketing and video. How Influencer Marketing is Evolving It’s no surprise that we […]

A #BeBoldForChange Profile for International Women’s Day: Chaton Turner

Today is International Women’s Day 2017 and the theme this year is #BeBoldForChange — to forge a better working world and work toward a more inclusive, gender equal world. In honor of IWD17, we’d like to share with you an inspiring woman and influencer we’ve known, worked with and admired for many years, and someone who […]

This Is Us and Why We Want to Hold Hands

On Tuesday nights my family and I pile onto the couch to watch This Is Us, and millions of others do too. (Thank you to Brittnee, who, the day after the pilot aired, said “You HAVE to watch this show!” That’s WOM, at its best. Added bonus: It’s set in THE BURGH!) Not since the heyday of American Idol […]

Understanding Consumer Behavior on Social Media | Social Media Week Chicago 2016

The Motherhood shares takeaways from Social Media Week Chicago on how brands can better understand and leverage consumer behavior on social media.

Social Media Week Chicago 2016: The Importance of Video

The Motherhood shares takeaways from Social Media Week Chicago 2016.

Social Media Week Chicago 2016: Content and Paid Social

Last week, The Motherhood had the opportunity to participate virtually in Social Media Week Chicago 2016, where industry leaders shared trends, best practices and insights for online marketing. Read on for the first installment of our multi-part series on takeaways from the event! Two prevalent themes of Social Media Week Chicago this year included 1) […]

2016 Holiday Shopping Trends

As days get darker and shorter and the holiday season approaches, The Motherhood’s social listening and research team took a look at 2016 holiday shopping trends: Holiday Shopping Begins Early It seems like the start of the holiday shopping season begins earlier and earlier each year. However, 2016 may have taken it to a new level: Nearly […]

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