Categorized "Trending & Social Media"

New Influencer Opportunity in the Food Vertical with Amazon

This week, Amazon announced a new meal prep service, shortly after news of their registered trademark for “We do the prep. You be the chef,” started to circulate. The meal delivery service closely resembles the ingredient-and-recipe offerings (such as Blue Apron and Hello Fresh) that many are already very familiar with, indicating a potentially massive […]

Social Media Week LA: How to Create & Distribute Compelling Content

Social Media Week LA brought together dozens of industry experts to talk discuss content trends and strategy, and we’ve noted some of our key takeaways below. Social Listening to Define Content and Strategy Social listening – taking stock of what people are saying about your brand, competitors, a topic or industry on social media – continues […]

Facebook’s Declining Organic Reach: Tips for Publishers to Maintain Reach

Algorithmic changes mean lower organic reach for publishers. Read on for tips on how to combat Facebook’s Declining Reach!

Content, Insights & Measurement: Takeaways from the Social Shake-Up Show

Recently, The Motherhood attended PR News’ Social Shake-Up Show in Atlanta. One of the top social media conferences for digital marketers, it brought together brilliant minds from Google, Adobe, PwC and many more companies. Take a look at some of our top takeaways from the event! Content, Content Everywhere Did you know that every two days, […]

Fred Forward Symposium: Thought Leadership on Families, Digital Media, Mister Rogers and the Neighborhood

Last week, I had the great fortune to be a part of the Fred Forward Symposium at the Fred Rogers Center in Latrobe, PA, where the goal was to look at and discuss, from a variety of different angles and expert voices, “How families live well with media and technology in ways that strengthen and enhance adult-child relationships?” […]

What the Facebook Branded Content Tool Means for Bloggers and Blogger Marketing Networks (Updated April 2017)

Disclaimer: Information shared below represents our findings to date. We will continue to update this post as we learn more. In April 2016, Facebook announced the release of a new tool for branded content on verified pages to create easier collaboration on sponsored posts between Pages and brands. The initial reaction to the announcement was mostly confusion about what exactly these new guidelines […]

Wheelbarrows, Customer-Led Growth and H.J. Heinz

We’ve been told The Motherhood’s office in Sharpsburg, PA sits on land that was once part of the H.J. Heinz family farm. In the years we’ve been in this building, I’ve also heard many other stories about Sharpsburg’s most famous son. This is the one that’s most stuck with me (as told by Pennsylvania Heritage […]

Social Media Week NYC Takeaways | Using Data to Inform Social Media Content

This post on data-driven social content is the second of two blog posts in The Motherhood’s recap of Social Media Week NYC. Click here to read the first post, covering the evolution of influencer marketing and video. We recently had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts […]

Social Media Week NYC Takeaways | The Evolution of Influencer Marketing and Video

Last week, The Motherhood’s team had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts shared industry news, trends, best practices and insights. Here, we recap some of the most talked-about topics during the event: influencer marketing and video. How Influencer Marketing is Evolving It’s no surprise that we […]

A #BeBoldForChange Profile for International Women’s Day: Chaton Turner

Today is International Women’s Day 2017 and the theme this year is #BeBoldForChange — to forge a better working world and work toward a more inclusive, gender equal world. In honor of IWD17, we’d like to share with you an inspiring woman and influencer we’ve known, worked with and admired for many years, and someone who […]

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