Categorized "Trending & Social Media"

Understanding Consumer Behavior on Social Media | Social Media Week Chicago 2016

The Motherhood shares takeaways from Social Media Week Chicago on how brands can better understand and leverage consumer behavior on social media.

Social Media Week Chicago 2016: The Importance of Video

The Motherhood shares takeaways from Social Media Week Chicago 2016.

Social Media Week Chicago 2016: Content and Paid Social

Last week, The Motherhood had the opportunity to participate virtually in Social Media Week Chicago 2016, where industry leaders shared trends, best practices and insights for online marketing. Read on for the first installment of our multi-part series on takeaways from the event! Two prevalent themes of Social Media Week Chicago this year included 1) […]

2016 Holiday Shopping Trends

As days get darker and shorter and the holiday season approaches, The Motherhood’s social listening and research team took a look at 2016 holiday shopping trends: Holiday Shopping Begins Early It seems like the start of the holiday shopping season begins earlier and earlier each year. However, 2016 may have taken it to a new level: Nearly […]

Innovation Works’ Marketing to Women Panel: Top Advice and Takeaways

Last week, The Motherhood CEO Cooper Munroe had the opportunity to speak at Innovation Works’ Marketing to Women Panel in our headquarters city of Pittsburgh. There, she discussed the challenges, trends and best practices for reaching the female consumer with a room full of brilliant, local small business entrepreneurs. Cooper was joined on stage by moderator Vanessa Jameson, the co-founder […]

How Influencer Campaigns Can Help Keep Brand Content Fresh

Did you know that creating brand content is the most time-intensive task for social media teams, taking up 18.5 percent of their work days, according to Social Fresh 2016? If you are a brand content creator, you’re likely familiar with the challenge of constantly producing new posts and finding fresh angles for online content. Even the best writers can benefit from others’ creative […]

Facebook Live Video Tips from Social Fresh Conference 2016

Did you know that the amount of video uploaded in one month is currently more than the amount that all three TV networks combined have created in 30 years*? The role of video in social marketing, especially live video, continues to become more and more important. Last week, The Motherhood attended Social Fresh 2016 and heard from Facebook […]

Social Fresh 2016 Conference Trends Round-Up

The Motherhood is thrilled to have been able to attend the Social Fresh 2016 Conference in Orlando! We heard from an amazing lineup of speakers who shared valuable insights on everything from creating authentic brand content, to running social ads, to providing SEO predictions for the future — just to name a few topics. We especially loved learning […]

Highlights from PR News’ Big 4 Conference #Social16

This week, PR News held its Big 4 Social Media Summit & Visual Storytelling Boot Camp (#Social16), where agencies and brand representatives gathered to discuss ways to make their messages stand out on Instagram, Facebook, Snapchat and Twitter. The Motherhood’s social listening team followed along with the online conversation and rounded up some interesting takeaways from the […]

Social Showdown: Instagram Stories vs. Snapchat Stories

Last week, the launch of Instagram Stories shook up the social media world, drawing immediate comparisons to Snapchat. Soon enough, everyone—from consumers to brands to bloggers—will pick a favorite. While both platforms appear similar at first glance, there are some nuanced variations that will appeal to different audiences. The Motherhood’s social listening team took a deeper dive […]

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