Algorithmic changes mean lower organic reach for publishers. Read on for tips on how to combat Facebook’s Declining Reach!
Recently, The Motherhood attended PR News’ Social Shake-Up Show in Atlanta. One of the top social media conferences for digital marketers, it brought together brilliant minds from Google, Adobe, PwC and many more companies. Take a look at some of our top takeaways from the event! Content, Content Everywhere Did you know that every two days, […]
Last week, I had the great fortune to be a part of the Fred Forward Symposium at the Fred Rogers Center in Latrobe, PA, where the goal was to look at and discuss, from a variety of different angles and expert voices, “How families live well with media and technology in ways that strengthen and enhance adult-child relationships?” […]
Disclaimer: Information shared below represents our findings to date. We will continue to update this post as we learn more. In April 2016, Facebook announced the release of a new tool for branded content on verified pages to create easier collaboration on sponsored posts between Pages and brands. The initial reaction to the announcement was mostly confusion about what exactly these new guidelines […]
We’ve been told The Motherhood’s office in Sharpsburg, PA sits on land that was once part of the H.J. Heinz family farm. In the years we’ve been in this building, I’ve also heard many other stories about Sharpsburg’s most famous son. This is the one that’s most stuck with me (as told by Pennsylvania Heritage […]
This post on data-driven social content is the second of two blog posts in The Motherhood’s recap of Social Media Week NYC. Click here to read the first post, covering the evolution of influencer marketing and video. We recently had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts […]
Last week, The Motherhood’s team had the opportunity to virtually attend Social Media Week NYC 2017 (#SMWNYC), where social media experts shared industry news, trends, best practices and insights. Here, we recap some of the most talked-about topics during the event: influencer marketing and video. How Influencer Marketing is Evolving It’s no surprise that we […]
Today is International Women’s Day 2017 and the theme this year is #BeBoldForChange — to forge a better working world and work toward a more inclusive, gender equal world. In honor of IWD17, we’d like to share with you an inspiring woman and influencer we’ve known, worked with and admired for many years, and someone who […]
On Tuesday nights my family and I pile onto the couch to watch This Is Us, and millions of others do too. (Thank you to Brittnee, who, the day after the pilot aired, said “You HAVE to watch this show!” That’s WOM, at its best. Added bonus: It’s set in THE BURGH!) Not since the heyday of American Idol […]
The Motherhood shares takeaways from Social Media Week Chicago on how brands can better understand and leverage consumer behavior on social media.