Save the Date for the Second Annual #GivingTuesday: December 3, 2013!

Everyone has heard of Black Friday and Cyber Monday… but what about #GivingTuesday?

#GivingTuesday is a movement created by New York’s 92nd Street Y and the United Nations Foundation that designates a national day of giving to kick off the holiday season. The movement celebrates and encourages charitable activities that support nonprofit organizations. The Motherhood is thrilled to have been a part of this fabulous campaign since its launch in 2012!

Last year we saw and heard incredible experiences of people finding unique ways to give back to their communities. We were so inspired by families giving up a meal to serve at a local food kitchen, business owners donating a portion of profits from Cyber Monday to a charity and schools hosting fundraisers and blood drives! We cannot wait to hear more amazing stories of how communities all across America decide to selflessly give back this year!

#GivingTuesday is on December 3, 2013, and we’re inviting you to get involved!

Organizations and Businesses:

  • Become a partner! Last year, #GivingTuesday had over 2,500 recognized #GivingTuesday partners from all 50 states. This year, the #GivingTuesday community has reached 3,000 partners and it’s still growing! As a partner, you will be given access to exclusive resources to help make your #GivingTuesday activation a success!
  • Use the Double the Donations to raise money for a charity at an even faster rate! Double the Donations service is free for GivingTuesday participants November 15-December 15!
  • Commit a portion of company proceeds from Black Friday and/or Cyber Monday to your favorite cause.
  • Give employees a paid day to volunteer.


  • Take non-perishable foods from your cabinets and bring them to your local food pantry.
  • Collect unused items from your closets at home and donate them to a program that helps place families in homes.
  • Hold a neighborhood yard sale to donate proceeds to a charitable organization.
  • Volunteer your time at a non profit organization.
  • Be inspired with other ways to get involved by checking out #GivingTuesday’s Ideas Page!
  • Catch a recap of GivingTuesday’s latest Google+ hangout “The Power of Storytelling” with Phoenix House and YouTube.


Will you be participating in #GivingTuesday? How do you plan to give back this year?

Six Simple Ways to Make a Positive Impact on the Environment

Did you know that nine of the ten hottest years in recorded history occurred during the past twelve years? Recently, extreme rainfall and floods have affected people around the globe, from the Mississippi Valley to Beijing. Storms like Hurricane Sandy resulted in tens of billions of dollars in damages, as well as countless devastated lives. Insurance rates are continually on the rise.

Climate change is happening, and it’s taking a toll on our planet and our wallets. Science now tells us that carbon pollution is the number one factor when it comes to climate change – and with 90 million tons of carbon pollution entering the atmosphere every day, chances are that you’re exposed to the cost of carbon pollution in ways you don’t even realize.

The Motherhood is honored to join The Climate Reality Project – an organization founded by Al Gore – as they launch their 24 Hours of Reality global initiative, a 24-hour live broadcast that offers audiences the opportunity to join the conversation and learn how carbon pollution is affecting families around the world. The broadcast begins next Tuesday, October 22, at 2 p.m. ET, and runs through October 23.

This year, 24 Hours of Reality is focusing on the “Cost of Carbon” on the environment in regions around the world. Every hour during the broadcast will focus on a different inhabited continent – Africa, Asia, Australia, Europe, South America and North America – featuring individual stories and climate issues from each region, as well as a special address from former Vice President Al Gore discussing the way forward and a global call to action.

While the effects of carbon pollution can seem huge and unconquerable, the truth is that YOU can make a difference. We’re sharing six simple ways that anyone can help make a positive impact on the environment:

1. Spread the word. Tweet it, post to Facebook, blog about it! You can also help The Climate Reality Project reach one million people on October 22 by joining the Thunderclap!

2. Join the Google+ HangOut with Al Gore, Jason Mraz, Do Something, and Mashable on October 21 at 12:30 p.m. ET. This is the official kick-off of the largest-ever discussion on carbon pollution!

3. Join the #ClimateReality Twitter Party on October 22 at 2 p.m. ET, hosted by The Motherhood. We’re chatting with other moms about effective ways that we can spread the word and cut back on carbon pollution in our own lives to help make a difference! The Climate Reality Project chairman and former Vice President Al Gore (@AlGore) will be on hand during the Twitter party tweeting with us and @ClimateReality to help bring attention to the cause! Use the #ClimateReality hashtag.

4. Watch the 24 Hours of Reality: Cost of Carbon. During this 24-hour live broadcast, you’ll hear from experts, musicians, celebrities, and everyday people about the impact of climate change on their lives and homes. Follow the conversation online by using the hashtag #CostOfCarbon.

5. Change your habits. Switch your light bulbs to LED, power down electronics, don’t let your car idle, and recycle. See the EPA’s tips for more effective ways to reduce carbon pollution.

6. Contact your Representatives and Senators to let them know carbon pollution is an important issue that affects you!

How else can you get involved? We’d love to hear your thoughts in the comments below!

Worldless Wednesday – The Motherhood’s Office

Our office in Pittsburgh is getting a facelift! Check out our most recent additions:




Learn Simple Steps to Prevent Serious Injuries to Children at the #BatteryControlled Twitter Party

Remote controls, bathroom scales, calculators, thermometers, car key fobs … how are these alike? Aside from being very common household items, each can contain coin-sized batteries. What many parents may not realize is that coin-sized batteries pose a very real and very serious risk to young children. When a coin lithium button battery gets stuck in a child’s throat, the saliva triggers an electrical current. This causes a chemical reaction that can severely burn the esophagus in as little as two hours.

Every year, approximately 3,500 incidents of button batteries being swallowed are reported to poison control centers in the U.S.  In 2012, 17 severe injuries and even two deaths were reported.

As part of Baby Safety Month, The Motherhood is honored to be partnering with The Battery Controlled, an effort from Energizer and Safe Kids Worldwide, to share life-saving information with parents and caregivers about the potential risks of swallowing coin lithium batteries. The program shines a light on a growing issue and provides simple steps that parents and caregivers can take to prevent injuries to children.

Join Us for a #BatteryControlled Twitter Party 

What: As electronic devices get smaller, so do the batteries. But many don’t realize the hazard that button batteries present to small children. Learn more about this issue and simple ways to prevent serious injuries to children.

When: Tuesday, September 24, at 12 pm ET (9 am PT)

Where: Join the chat on Twitter by following the #BatteryControlled hashtag. See the Twtvite for more details and to RSVP.

Coin_Lithium_Battery_Safety_Infographic4 S’s of Battery Safety

To prevent injuries related to coin-sized battery ingestion, remember the 4 S’s of battery safety:

  • STORE devices that use coin lithium batteries out of reach of children.
  • SELECT battery packaging that complies with the child-resistant packaging standards and recommendations made by the staff at the U.S. Consumer Product Safety Commission, such as Energizer coin lithium battery packaging.
  • SECURE the battery compartments of devices and look for devices that contain a child safety feature for their battery doors, such as a screw or child-resistant mechanism.
  • SHARE this information with your friends and family. A recent survey revealed that 62 percent of parents are not aware of the dangers of coin lithium battery ingestion.

Visit or for more information, facts and tips and watch Emmett’s story for a powerful illustration of such a small battery can cause big problems.



Join the Working Mother Twitter Party to Celebrate Working Moms (and win cool prizes!)

Whether it has been instilled in us from our parents, siblings, relatives or friends, we are all a reflection of the “good” that came before us.   Join the Working Mother (@_workingmother_) Twitter party on Thursday, September 26th at 9 pm ET (6 pm PT) to celebrate all of the great things working moms are doing to “keep good going” through work, family and perseverance. Join the party and follow the #KeepGoodGoing hashtag to learn from other working moms and share your own stories of “good.”

Katherine Lewis, Work Life Journalist and Working Mother Editor-at-Large, will be a special guest moderator to talk about how to appreciate your ongoing role in “keeping good going” and maintain a work-life balance as a career mom.

Working Mother will award be three $100 Target gift cards and a grand prize of an iPad to four lucky participants in the Twitter party! Visit the Working Mother “Keep Good Going” Twitter party page to RSVP and learn more about the party. An RSVP is required to be eligible to win prizes. We hope to see you there to help “keep good going”! Images courtesy of Flickr user dbarsky and Working Mother

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Curvation’s #ShapeofBeauty Twitter Party: Worldwide Trending and Celebrity Tweets!

Congratulations to our awesome client Curvation for a fabulous Twitter party this afternoon! The Motherhood hosted with the #ShapeofBeauty hashtag, and the topic trended worldwide at number two during the hour of the party. The overwhelming response to this conversation about shape, size and the accessibility of fashion demonstrates that it’s the right time to put this topic in the spotlight.

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Not only that, Paula Abdul chimed in on the subject!

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We had a blast talking about what makes us fearless in fashion. Take a look at some more of the #ShapeofBeauty party tweets!

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We want to know – what makes you fearless in fashion? Tell us in the comments below!


P&G Power of Clean Twitter Party Official Rules

­Sweepstakes Rules:

No Purchase Necessary TO ENTER OR WIN.

The #PowerofClean Twitter Party starts October 8, 2015 at 8:00 PM Eastern Time (“ET”) and ends on October 8, 2015 at 9:00 PM Eastern Time (“Twitter Party”).

ELIGIBILITY: SWEEPSTAKES ARE Open Only to Legal Residents OF THE fifty (50) UNITED STATES AND THE DISTRICT OF COLUMBIA, who are at least 18 years of age.  Void Where Prohibited.  Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of Sponsor, The Motherhood, the participating bloggers, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to enter or win.  By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor, participating blog and/or judges, which are binding and final on matters relating to this Sweepstakes.  Sweepstakes is subject to all applicable federal, state and local laws.

To enter: To enter, follow the directions provided in the Sweepstakes Posting on the participating blog to RSVP and enter (Will insert link once approved) prior to the Twitter Party.  All entries must be received by the date and time stated in the Sweepstakes Posting to be eligible.  Limit one (1) entry per person/email address.  Entries received from any person or e-mail address in excess of the stated limitation will be void.  Entries generated by script, macro or other automated means or by any means which subvert the entry process are void.  All entries become the property of the Participating Blog and will not be acknowledged or returned.

Drawing:  Potential winner(s) will be selected in random drawing(s) held during the Twitter Party from all eligible entries received.  Odds of winning depend on the number of eligible entries received. Potential winner(s) will be notified by a tweet from @TMChatHost during the Twitter Party and may be required to execute and return an affidavit of eligibility, a liability release and, where lawful, a publicity release within seven (7) days of date of issuance. If such documents are not returned within the specified time period, prize notification is returned as undeliverable, or a potential winner is not in compliance with these rules, prize will be forfeited and, at Sponsor’s discretion, an alternate winner selected.  If a potential winner is at least 18 but still considered a minor in his/her jurisdiction of residence, prize may be awarded in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set forth herein. Winners will be required to Direct Message their mailing address to @TMChatHost in order for The Motherhood to fulfill prizes. Failure to do may result in forfeiture of prize and, at Sponsor’s discretion, prize may be awarded to an alternate winner.

Prize(s): The prize(s) and their approximate retail value(s) will be set forth during the Twitter Party.  Gift card(s), if awarded as a prize, are subject to terms and conditions specified by issuer. Prizes are awarded “as is” with no warranty or guarantee, either express or implied.  Prizes may not substituted, assigned or transferred or redeemed for cash, however Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value.  Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided.  All prize details are at Sponsor’s sole discretion. Limit one (1) prize per household.  If gift cards are awarded as prizes, terms and conditions of issuer applies. Prizes will be shipped within two weeks of the end of the Twitter Party. For each question, a donation of $100 will be made to the Children’s Safe Drinking Water (CSDW) Fund. The CSDW Fund is a charitable fund managed by the Greater Cincinnati Foundation. For more information, visit

General Conditions: Released Parties (as defined below) are not responsible for lost, late, incomplete, inaccurate, stolen, misdirected, undelivered or garbled entries, Tweets, @mentions or email; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the prize(s) or in any Sweepstakes-related materials.  Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes.  Released Parties are not responsible for injury or damage to participants’ or to any other person’s computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the website.  Persons who tamper with or abuse any aspect of the Sweepstakes or any website or blog or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void.  Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes at any time and for any reason, including, but not limited to, should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, and, if terminated, at its discretion, select the potential winner(s) from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Entrants, by participating, agree that Sponsor, The Motherhood, Participating Bloggers, Twitter, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Sweepstakes.  In the event of a dispute regarding entries received from multiple users having the same e-mail account, the authorized subscriber of the e-mail account at the time of entry will be deemed to be the entrant and must comply with these rules.  Authorized account subscriber is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning e-mail addresses.

Winners’ LIST: The names of the winners will be announced by @TMChatHost during the Twitter Party immediately following the drawing(s).

Sponsor:  The Motherhood in partnership with Procter and Gamble.

This Sweepstakes is not sponsored, endorsed or administered by Twitter.

Fashion, Beauty, Health and Saving Money: Twitter Parties to Help You Stay on Top of it All

This month, The Motherhood is hosting a number of fabulous Twitter parties that we’re very excited about. We’ll be sharing tips and advice about everything from fashion and beauty to health, nutrition and saving money!

Be sure to join us on Twitter (@theMotherhood and @TheMotherhood25) throughout the month of September for these upcoming Twitter parties:

#EveryLittleStep with Walmart
What: Learn about amazing discounts and savings on great baby products at Walmart during the Every Little Step event!

When: Thursday, September 12, at 1 pm ET (10 am PT)

Where: Join the chat on Twitter by following the #EveryLittleStep hashtag. See the Twtvite for more info and to RSVP.

#ShapeofBeauty with Curvation
What: Curvy isn’t a shape – it’s an attitude! Learn how to be fearless in fashion and share ideas about how to dress and feel your best.

When: Wednesday, September 18, at 2 pm ET (11 am PT)

Where: Join the chat on Twitter by following the #ShapeofBeauty hashtag. Get more details and RSVP for the party through the Twtvite.

#Battery Controlled with The Battery Controlled
What: As electronic devices get smaller, so do the batteries. But many don’t realize the hazard that button batteries present to small children. Learn more about this issue and simple ways to prevent serious injuries to children.

When: Tuesday, September 24, at 12 pm ET (9 am PT)

Where: Join the chat on Twitter by following the #BatteryControlled hashtag. See the Twtvite for more details and to RSVP.

#EasytoDigest with Rice Krispies
What: Get tips and advice from the Rice Krispies team and Dr. Laura Jana, an American Academy of Pediatrics member and pediatrician, on a variety of nutritious food choices that are gentle on little tummies.

When: Wednesday, September 25, at 12 pm ET (9 am PT)

Where: Join the chat on Twitter by following the #EasytoDigest hashtag.

We love this lineup of Twitter parties and hope to see you there!

36,160 Comments and Shares for Blogust 2013!

Blogust Final Total

The final tally is in – 36,160 comments and shares for Blogust 2013!  More than 36,000 vaccines are going to kids around the world because so very many people commented on and shared the gorgeous Blogust blog posts every day this August!

36,160 comments and shares in August!   August – when people are eeking out their last summer vacations, trying to turn off all their social media gadgets and anticipating back to school.  Isn’t that just amazing?!?

Congratulations to everyone who made Blogust 2013 such a huge success – the UN Foundation and the Shot@Life team, incredible partners who dove fearlessly into creating Blogust 2012 and 2013; the talented Blogust bloggers who each day wrote stunningly beautiful blog posts about the milestones of raising kids age 1 -31; the Shot@Life Champions who kept up a drum-beat of support all month; and Chrysula Winegar and Morra Aarons-Mele who we adored working with on Blogust.

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I’d like also to pause for a moment and acknowledge all that’s been created with Shot@Life and Blogust in such a short time. Shot@Life launched a little over a year ago (in April 2012), and since then has succeeded in creating an enormous, heart-felt drumbeat online for the importance of vaccinating kids around the world to protect them from dangerous diseases.  So many, many people came forward to say, yes, kids should not die from vaccine-preventable diseases.  Walgreens is donating more than 36,000 vaccines as a result of this program and we all had a hand in bringing that about.

To everyone who posted, commented and shared Blogust this August, thank you!  Thank you for having a hand in creating the success of Blogust and the month-long online conversation that stands apart as a supreme example of the best of the web and people in action for good.

The Motherhood is beyond honored to get to work with the UN Foundation and Shot@Life and to celebrate the success of Blogust 2013!

Wordless Wednesday



We enjoyed our visit from Deb Thompson from Just Short of Crazy, yesterday! Deb stopped by our office for a quick lunch on her way through Pittsburgh. Thanks for stopping by, Deb!

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