A mom of two, and with one on the way, Fatima is the woman behind Motherhood Through My Eyes. As a top lifestyle blogger, Fatima shares the joys — and the not-so-joyful moments — of parenthood in a real and approachable way. We love her tips on how she juggles parenting, work and life (more on that below!). Fatima is a consistently professional and reliable influencer, which are just a few of the reasons why we’re thrilled to feature her as our Spotlight Blogger this month! We recently asked Fatima about her thoughts on the social media marketing industry. Take a look at what the Motherhood Through My Eyes creator had to say in our Q&A!
Where do you find inspiration for new blog posts?
My blog features a lot of thoughts I have throughout the day. Most of the time, I do “research” by chatting it up with other moms to see how they feel about a certain subject. Another place I find inspiration is by reading other blogs.
What is your favorite space to engage with your readers?
Instagram is a great place to meet other like-minded people. Through the use of hashtags, I’ve been able to connect with other moms and stay in touch throughout the journey.
What’s the #1 question you’re asked by your readers, and what’s your answer?
I’m often asked how do I do it. The truth is, I follow the “Pick Three” rule by Randi Zuckerberg: I focus on three things I want to improve and stick to them. No matter how much you enjoy multitasking, it doesn’t always mean you’re balancing everything very well.
Influencer marketing is ________.
What should brands start doing (better) when working with bloggers?
I think more brands should give bloggers the freedom to be creative. A good blogger will come up with ideas for her client based on what she sees working in the blogosphere. A lot of times, companies already have an idea as to what they’d like a blogger to create on her website/social channels. Although that sounds great for their marketing team, it can come off as being inauthentic for the blogger’s readers.
What are your thoughts on blogging conferences?
Blogging conferences are a great place to learn about the industry and connect with like-minded bloggers.
Favorite program you’ve done with The Motherhood?
Working with Angela Santomero through The Motherhood was a pleasure. It was interesting to learn how many moms were against the idea of screen time for their little ones, but knew it could be a good thing. It goes to show Angela was right. It’s all about the content.
What are your thoughts on affiliate marketing?
I’ve tried affiliate marketing a couple of times, and I’m still part of
a number or programs with well-known retailers, however, it’s more passive income for me.
What is your most productive time of day?
Mornings are always the most productive. It’s when I’m the most alert and can focus on developing ideas for clients.
Learn more about Fatima of Motherhood Through My Eyes and connect with her on Instagram, here!
More about The Motherhood’s Spotlight Blogger Series
Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to feature.
Take a look at our other featured influencers here, and stop by in May for the next Spotlight Blogger!