Photo credit: Danielle, Today’s the Best Day
According to a survey recently conducted by The Motherhood, 70 percent of respondents have never framed their college diplomas. After all of the effort put forth, and the time and money grads and their families spend earning that degree, no diploma should end up forgotten about, left in a drawer, or even accidentally destroyed! One solution is to protect and professionally display that achievement in a diploma frame.
This spring, The Motherhood teamed up with Church Hill Classics and a team of 15 amazing bloggers to celebrate their loved ones who are spring 2016 graduates – from husbands to children to nieces and nephews – by giving them the gift of a custom, officially licensed college diploma frame.
In their posts, the bloggers shared personal memories of their graduates and their accomplishments, graduation checklist suggestions, information about the importance of preserving diplomas in a high-quality frame and photos of their graduates with their hand-selected frames.
“The Motherhood [bloggers’] reviews, photos and posts are really helpful for us during our peak graduation season, because it gives us easy, visual and relevant content to share through our social channels,” said Church Hill Classics Marketing Manager Jessica Lombard. “The content creation from this program is a big benefit for us!”
To build on the conversation already stemming from the team’s blog and social media coverage, The Motherhood also hosted a Twitter party in early April, where the bloggers and other participants discussed ways to celebrate this season’s graduates and generated buzz around Church Hill Classics frames as graduation gifts.
The blogger team was then re-engaged in late April, just before graduation, to share additional social media posts and discount offers during the key sales period, reminding their followers of the best graduation gift idea – a beautiful custom diploma frame.
Overall, the campaign generated 16 blog posts and more than 1,200 social media posts, resulting in more than 45.5 million total impressions.