Cooper Munroe, The Motherhood’s CEO, recently sat down with Huntington National Bank to share the unique story of how our social media agency was built and how we’ve grown and evolved since our founding in 2006.
As Munroe recalled in the article, “There weren’t many women online, but the ones who were there were doing something that was so revolutionary and radical — writing about their lives in authentic and honest ways.”
Our agency is the result of recognizing the power of women working together online and utilizing social platforms to share, encourage and provide resources for each other — originally other moms — and now reaching well beyond that segment. Over the last 10 years, we’ve had the honor of working with more than 500 clients, from startups to non-profits to Fortune 500 companies. We’ve led and grown with the influencer marketing landscape as it’s evolved into an extremely powerful marketing tool for brands.
Here’s an excerpt from the article, but you can read the full version from Huntington National Bank here!
In 2006, Munroe co-founded The Motherhood as an online resource for women, chiefly moms, to support one another and navigate the challenges and triumphs of daily life.
The company’s big break came when Ketchum, the global public relations firm founded in Pittsburgh, asked The Motherhood to execute a blog campaign – the first of its kind – for a major diaper company. From there, business took off.
With their high-touch boutique approach, Munroe and her team of savvy marketing professionals have since created and executed innovative social media campaigns for more than 500 clients, ranging from startups to Fortune 500 companies and prominent organizations including the Bill and Melinda Gates Foundation, the United Nations Foundation and the Centers for Disease Control and Prevention.
The Motherhood helps clients maximize SEO, build awareness and drive results by strategically selecting influencers to post original, compelling content on blogs, Facebook, Instagram, Twitter, and/or Pinterest. Its team carefully oversees each step of the process to infuse each project with authentic human connection.
“Our community of influencers cares so deeply and creates such beautiful content,” Munroe says. “When a message resonates, it is shared and commented upon. Relationships are built or deepened for a brand or cause because of the common ground found in online conversations.”
After each influencer marketing campaign, the content library remains searchable online, continuing to build new connections daily.
Want to talk to us about creating an influencer marketing campaign for your brand? Reach out to us at email@example.com.
Featured photo by Chandler Crowell (originally published by Huntington National Bank)