One of the “other-hoods” of The Motherhood is The Fatherhood, which not only includes dad influencers who run their own individual blogs, but also those who contribute to their partner’s blog! As part of our ongoing series, The Other-hoods of The Motherhood, we want to shine a light on how dads play a role in influencer marketing. Just in time for Father’s Day, we asked our network of influencers exactly how their partners help contribute to their profession.

When it comes to the ways in which husbands or significant others are involved in our mom influencers’ blogs, more than 91 percent of respondents said their partners were involved to some degree! More than 24 percent of those surveyed said their partners were regularly involved in their blogs.

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So, how exactly are these dads contributing?

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To a certain degree, in many cases, the dads in these mom blog professionals’ lives help with everything you can think of: writing, photography, finances, executing projects, providing constructive feedback, content creation – even modeling!

Here is some of the feedback they shared with us directly:

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Meredith, Unoriginal Mom

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Lesley, The Lucky Pear

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Larisha, We’re Parents

We are lucky to be able to work with some amazing dad influencers, as well. Check out our Spotlight Blogger feature on dad blogger Trey from Daddy Mojo!

To all the dad INFLUENCERS AND BLOG SUPPORTERS out there: We hope you have some time to relax this Father’s Day. Thank you for all that you do!


Are you looking to execute a social media and blog influencer marketing campaign highlighting dad influencers and blog contributors? Talk to us! We are experts in scaling strategic, unique and engaging influencer marketing campaigns that fit your needs and deliver quality content and meaningful results.