Bloggers put their heart and soul into developing authentic, high-quality content that adds value to their readers’ lives — and getting that content in front of the right people at the right time is top of mind for creators.
We asked expert influencers in The Motherhood network how they make sure their creative, wonderful, resourceful work is shared, seen and read by those who would find it most helpful. Below, we share some of their answers with you, along with some of our tried-and-true tips to increase blog traffic in ways that really matter.
1. Headlines matter. Keep it short, interesting and relevant to your specific audience. More tips for strategic headline creation can be found here!
2. Our network’s top tip: share, share, share! Cross-promote your blog content on your social media channels often (Pinterest and Twitter were cited as among the most helpful in increasing traffic), with other bloggers and in email newsletters. Keep in mind that not all social platforms are the same. Test and see what type of content performs best on each platform, and check out this helpful guide for promoting content on different platforms.
3. Use social media scheduling tools (like Buffer, CoSchedule or Edgar) to help drive traffic. These tools can keep your social content organized and in one place. Keeping your scheduler filled is key. One influencer noted that when she shares more infrequently, her traffic will quickly dip. Remember that blog readers count on social content to remind them to visit their favorite blogs, ultimately helping you to increase blog traffic!
Additionally, when scheduling, take a look at when your previous posts performed best, as well as some well-known best practices to help decide which are the most productive times to push your posts live.
4. Maximize SEO. We’ve said this before and we’ll say it again: when it comes to determining SEO keywords for your blog post, don’t guess! Take a look at Google Trends or Moz Keywords for suggested terms. Using SEO keywords can potentially put your posts directly in front of people who are already actively looking for related content! If you’re a newbie to SEO strategy, we highly recommend you check out this blog post by SEO expert Stephen Spencer, 7 Simple SEO Hacks for Non-Techie Bloggers.
5. Mark your evergreen content for sharing later. When it comes to finding and scheduling content to share, it doesn’t have to be a post you wrote that day or even that month. Dig deep into your archives and examine your blog’s analytics to find those always-relevant posts! Evergreen content is simply content that is not tied to one particularly timely “hook” or event and is not likely to change in the near future. This content can live on in searches and continually generate traffic to your site!
As you are creating blog posts, keep the evergreen factor in mind; mark down the ones that can be shared later. You can use something as simple as a Google doc to keep track of those posts you’ll want to share again in the future!