Amber of Mommy Gone Healthy balances two little ones on the daily, so this top lifestyle blogger relies on yoga to keep her sane, and coffee to fuel her mornings! Whether it’s recipes, wellness tips, parenting advice or beauty hacks, Amber has a natural knack for sharing useful, practical information. That’s why we hand-picked her to be our Spotlight Blogger this May! Read our Q&A with her and learn more about Mommy Gone Healthy, Amber’s thoughts on the influencer marketing industry, her favorite personal achievement and much more.

What do you feel is the #1 trend in influencer marketing in 2018?
Influencer marketing is becoming more popular, and brands are really beginning to fully see the impact that influencer marketing can have, and I think it will continue to grow and become more mainstream. As influencers, we’re the gatekeepers to brands’ targeted audiences and our voices are powerful. Videos are going to continue to rise, too!

What content do you feel your readers find most valuable?
Some of my most popular posts on Mommy Gone Healthy are tutorials or recipes posts. When creating content, I always try to keep in mind that readers are looking for content that they can use and apply to their everyday lives. Content is queen, and one of the keys to a successful post is providing something of value to readers that can solve a problem or simplify their lives.

How has Mommy Gone Healthy changed since you first got started?
Oh goodness, so much has changed! When I began, I focused on a lot of reviews, but found it wasn’t really working for my readers. The last few years, I’ve worked toward helping my readers balance motherhood and everyday life while maintaining a healthy lifestyle. Photography has been a huge hurdle for me, and honing that skill has been so valuable.

What advice would you give to someone thinking of starting a blog?
Write about something you’re passionate about and remember that it takes time to grow an audience. I’ve had many ask about blogging and then get discouraged a month in because they aren’t landing paid gigs. Work on creating a portfolio and connecting with your readers first!

What trend or platform is on its way out?
While I love Twitter, I think that it’s slowly being phased out. It’s become more of a news source than social network.

What’s your greatest challenge when working with brands?
It can be a challenge with some brands when they have a long list of requirements and don’t allow influencers to use their judgment on what content will work best with their audience. Readers don’t want to feel that they are being sold or reading a commercial and some brands are very stuck on posts being a certain way.

What’s your best blogging tip?
Don’t put all of your eggs in one basket. I see many influencers get so caught up on one social media channel and the “numbers game” (number of followers, higher engagement, etc.). Social media will continue to change and so much of it is outside of your control. Your blog is the one thing you have complete control over and own, so remember to nurture it (and grow your email list).

Favorite program you’ve done with The Motherhood?
I had so much fun with the JOHNSON’S baby beauty hacks campaign and Farmers to Families! Both allowed me to get creative with recipe development, which I love!

What is your proudest achievement?
It’s been such a fun and proud journey to see how far my blog has come. I started this blog while raising a newborn and two-year-old as a means to keep in touch with family and friends, and as an outlet during that tough time. I can’t believe I didn’t quit at that time because life was busy, crazy and so sleep-deprived! I never imagined having my own business and am so grateful for the freedom blogging has provided for our family.

What are your three most-used emojis?
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More about The Motherhood’s Spotlight Blogger Series
Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to feature.

Take a look at our other featured influencers here, and stop by in June for the next Spotlight Blogger!