For a nonprofit dedicated to simplifying the act of giving basic resources to kids in need, The Motherhood engaged more than 200 influential social media moms to share the nonprofit’s story through authentic, personal storytelling.


PHOTO CREDIT: Akron Ohio Moms

The social media moms shared their stories of simple giving and service, driving consistent, real-time conversations about the needs of children in their own local communities.

Over eight months, top mom influencers produced and shared content on 13 separate programs that addressed some of the most basic needs for kids—including food, school supplies, hygiene items and more—and provided ideas for accessible ways their readers and communities could also give back, ultimately helping more than 3.3 million children in the U.S.