Chaton, the blogger behind Chaton’s World, is a lawyer, public speaker, runner, writer, mom of two – and as a top influencer, she’s The Motherhood’s Spotlight Blogger this month! Below, she shares with us what inspires her, the challenges bloggers face when working with brands and much more.
What content do you feel your readers find most valuable?
My readers tend to be like me. They are busy working moms. So, taking the time to read my blog is a luxury. Providing them with content that helps them make their lives easier is always the goal. When I don’t do that, I try to make them smile.
What are your thoughts on programs measured by initial click-through rates?
I used to be in marketing in a former life, so I understand the need for determining the return on investment for blogger programs. That said, blogs are different and infinitely more personal. I think that if brands are thoughtful in the selection of the blogger and the blogger delivers, then the click-through rate isn’t always relevant.
2017 is the year of:
Influencer marketing is:
The wave of the future. Social media is like a Tupperware party on steroids. People are searching for connections and what’s hot. Influencers play a tremendous role in that. We portray our lifestyles to the world and people buy into that. It’s much more personal than traditional [marketing] campaigns. I think brands get more bang for the buck.
What is your favorite space to engage with your readers, and where does your content get the most engagement?
I am having a lot of fun on Twitter lately. I like the broad reach. Also, communicating in 140 characters is a challenge for me. I was voted “Most Talkative” in my high school class. Words have always been my thing! I also love the flexibility and the ability to easily promote posts on Twitter. Facebook is a close second.
Where do you find inspiration for new blog posts?
I have been at this long enough that I literally find inspiration everywhere. My challenge is finding time to write them. I need to invest in Dragon [transcription software] so that I can dictate posts because I often write them in my head while in traffic and then forget them!
Tell us why you blog.
I blog because there is a community of women out there, like me, who are trying to do it all. I try to help them balance their responsibilities. By helping them, I also help myself. Also, I LOVE it! I really enjoy connecting with people on social media. I find it cathartic.
Favorite influencer program you’ve done with The Motherhood?
The Chick-Fil-A campaign, hands down. I loved the product and the company. It was an honor to be included. Also, they hosted really cool events!
What are you thoughts on online coupons?
I like them conceptually. I’m not a heavy user, though. I do think that they’re a draw in blog posts and promote traffic.
What should brands start doing better when working with mom bloggers?
They should provide bloggers with their campaign goals, be honest about their expectations and deliverables, and provide a reasonable calendar with as much notice as possible. Too many brands say things like, “Be creative! Use your judgment!” That is overwhelmingly unhelpful.
More about The Motherhood’s Spotlight Blogger Series
Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to feature.
Check out our previous featured influencers from 2015 and 2016 here, and stop by on March 1 for the next Spotlight Blogger!