Felicita with Casa Moncada, a South Florida systems analyst and mom of two, is also a top influencer and our Spotlight Blogger this month! In our Q&A, she shares helpful tips for other bloggers, and her perspectives on the industry. Read on for more!
What do you feel is the #1 trend in influencer marketing in 2017?
Live video seems to be a big thing this year with Facebook Live, Snapchat, and Instagram Stories.
What content do you feel your readers find most valuable?
My readers like easy recipes and DIY projects. Giveaways are pretty popular, too! I think anything that can make their lives a little easier.
What are your thoughts on working with a brand on multiple occasions (vs. one-off programs)?
Working with brands on multiple occasions is a great way to form lasting relationships with that brand. If it is a brand that we love, it is easier for our posts to sound authentic. Our readers can see that we really connect with that brand/product.
Influencer marketing is…
Changing the world! Influencers are becoming more and more powerful. We bring brands/products to people in an authentic way.
What is your favorite space to engage with your readers?
Instagram is definitely my favorite platform. Pictures tell so much and now we have the option of doing videos.
Where do you find inspiration for new blog posts?
I find inspiration all around me. Things my kids are doing, watching, talking about really helps me know what is “popular.” I also get inspiration from talking to friends and family about what is happening in their lives.
What advice would you give to someone thinking of starting a blog?
Blogging definitely takes work. Having 10-15 articles already written will help manage the other aspects of blogging — such as focusing on sharing on social media. Sometimes blogging can seem overwhelming, so having that little cushion could be a tremendous help!
Tell us why you blog.
I started a little family blog back in 2008 to share photos of my first born with friends and family back in New York. I grew to love writing and sharing recipes and projects with the world. It really is an outlet for me to be creative. I love learning new things and connecting with other bloggers. It really has been a wonderful experience.
What’s your greatest challenge when working with brands?
I think it is definitely getting them to see our value and paying us for it. Writing blog posts, taking pictures, editing pictures, and sharing on social media is work. We should be paid for that.
Favorite program you’ve done with The Motherhood?
I love the Suave program that I participated in with my son. He is such a little character and always worries about how he looks. Suave gave him the confidence he needs.
What are your thoughts on Snapchat?
I like Snapchat but have not used it for blogging. I think if I’m going to do video, I want it to be something my readers can revisit. If you have a lot of followers on Snapchat, I can see the appeal of sharing a quick video to feature a product or brand.
Where do you see the most engagement with your content?
Instagram definitely shows the most engagement.
What should brands start doing (better) when working with bloggers?
I think brands should let bloggers be creative. Trust that they will do amazing work on their behalf.
More about The Motherhood’s Spotlight Blogger Series
Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to feature.
Take a look at our other featured influencers here, and stop by in July for the next Spotlight Blogger!