Work-life balance for moms: the debate on if and how this exists is one that doesn’t seem to be going anywhere.

Women in the workforce – those who work from their home and out of the home – often face challenges in devoting adequate time to both their careers and their families, not to mention their outside interests. As entrepreneur and mother Randi Zuckerberg stated: work, sleep, family, fitness or friends – pick any three.

A global survey from EY reported that one-third of full-time employees say achieving work-life balance has become more difficult in the past several years. Not surprisingly, parents and millennials are among the groups who face the most pressure in this area.

Flexibility is Key for Moms

Working parents say that flexibility is of critical importance to their satisfaction and success in finding this delicate balance. The survey revealed that that having a boss and colleagues who support their flexible work arrangements is one of the top factors working parents seek in a job – and millennial parents are the most likely group to take a pay cut to have more flexibility.

For companies looking to protect profitability and morale by retaining valuable employees and reducing turnover, a policy of flexibility shouldn’t come with strings attached. The survey reported that the “flexibility stigma” and lack of telecommuting options are two of the top reasons employees quit a job.

Facing the “Flexibility Stigma”

The struggle to achieve work-life balance is multi-faceted: flexibility should not just be a policy on paper; it should also be ingrained in the culture and fabric of the organization so employees feel empowered to use that benefit. In many workplaces, there can often be an unspoken rule that even though the policy exists, employees may be perceived unfavorably for using it.

Consider the situation of a working mother whose daughter has a school play in the middle of the day: if she chooses to attend, there can be a feeling of guilt stemming from the judgment from her colleagues; if she prioritizes work, she’ll feel guilty for letting her child down. It can feel like a lose/lose situation.

Finding a Career with Work-Life Balance for Moms

balance for moms

Photo credit: Flazingo Photos

As part of our partnership with Northwood Realty Services, The Motherhood had the chance to learn how real estate is a career that provides some much-needed work-life balance for moms. As one of the primary benefits of this career, real estate agents manage their own schedule and can work around their family’s needs. If you have to stay home with a sick child or want to chaperone a field trip – Northwood Realty Services empowers moms to make it happen.

Northwood Realty Services values the unique skills that working mothers bring to both their families and their careers. The company is always looking for a few good moms, and here are some reasons why:

  • Multi-Tasking: “If you want something done, ask a busy person.” As many moms know, there is only one of you, so you have to figure out a way to get everything done. With real estate, agents have to juggle many balls at the same time – an open house and a closing on the same day, for example. Moms have a ton on their plate, and they’re some of the best time managers and multi-taskers out there.
  • Empathy and Understanding: Buying and selling a home is a huge decision that greatly impacts a person’s life and finances. Clients appreciate when someone is able to listen to their concerns, understand their needs and keep them calm throughout the home-buying process. Who better to practice patience and grace under pressure than moms?
  • Connectedness: Besides family and friends from before they had kids, many moms participate in playgroups, “mommy and me” classes, go to playdates, etc. This is a great way to get connected to new friends and build or expand a network of potential clients.
  • Passionate: Mothers are passionate for what they care about and will fight for things that matter. Northwood Realty Services seeks out people who advocate for their clients and who are passionate about what they are doing and helping people.

Visit to learn more about real estate as a family-friendly, flexible career choice that welcomes moms.

This post on work-life balance for moms was created in partnership with Northwood Realty Services. All opinions are our own.

Featured image courtesy of GotCredit