The 2025 holiday season represents literal billions in online spending—and influencers are creating content where your customers are making decisions – on social platforms like Instagram, TikTok, Facebook and YouTube. This isn’t new to 2025, but here’s the game-changer: AI-driven traffic to retail sites is surging 515-520% this year compared to last.
The data makes it clear, brands who attempt to ride out the holidays without a strategic influencer marketing plan will lose momentum that could cost them more than just the holidays. Creator content isn’t just reaching shoppers—it’s feeding the AI algorithms that guide purchase decisions well beyond the holidays.
Skip influencer programming this holiday season, and you risk social invisibility into the New Year.
Here’s what the data tells us for Q4 Holidays 2025:
- Mobile devices have cemented their dominance, as 2025 is poised to be the first full year mobile makes up more than 50% of online spend. (Adobe)
- Thanksgiving Day is expected to see the largest growth in AI traffic with 725–730% growth year on year. (Adobe)
- Nearly half of consumers have already started holiday shopping in October, but even with the early start, most shoppers (60%) expect they won’t wrap up their holiday buying until December – we’re in for a long shopping season! (NRF)
- Predicted top trending products forecast, including Labubu Dolls, Mini Brands, Dyson and more.
It’s not too late to secure your brand’s place on social ahead of the holiday surge. Whether you’re looking to go big for holidays 2025 or maintain your presence – we can help.
