Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
How To Avoid The Seven Deadly Sins Of Influencer Marketing – June 9, 2025
You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers and brands to fall prey to them because of the nature of social media, where instant gratification is prized and comparison is frequent. For influencers, giving in to the seven deadly sins can mean cutting into their livelihood because it impacts their audience relationships and brands’ desire to work with them. Brands can also be tempted, which can impact their following and credibility. My agency has advised content creators and brand representatives on avoiding these pitfalls and making the most of their influencer marketing efforts.
Five Shifts In Influencer Marketing Reshaping Business Strategy – June 9, 2025
Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and Gen Z have been the driving force behind this shift, the impact now extends beyond younger demographics, influencing purchasing decisions across all age groups.
Danone Is Redefining the Influencer Marketing Playbook – June 6, 2025
At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the world. Linqia’s chief strategy officer, Keith Bendes, sat down with Danone’s chief marketing officer, Linda Bethea, and executive creative director, Eric Flinn, at ADWEEK’s 2025 Social Media Week in May to discuss their ever-evolving marketing strategy and philosophy.
Most Influencers Use AI to Create Content but Consumers Are Skeptical – June 5, 2025
The vast majority of influencers are using artificial intelligence but consumers want influencers to be transparent about how the technology is being used, according to new research commissioned by survey company Typeform.
What to know before you start your B2B influencer campaign – June 5, 2025
If you think about B2B influencers at all, you might think of large-scale accounts with crossover appeal like Corporate Natalie. But in the emerging world of content creators who specialize in appealing to white collar professionals, small accounts can pay big dividends – especially for those just getting involved in the space.
Google Tests AI Versions of High-Profile Influencers – June 5, 2025
The implementation of gen AI seems to get weirder and weirder, while we’re continually told about how valuable and useful such experiences will become.
Most B2B marketers say influencer marketing one of ‘most effective strategies’ – June 4, 2025
While B2B marketers may have been slower to embrace influencer marketing than their consumer-focused counterparts, working with creators is now a core element of their marketing plans. According to new data from LinkedIn, 94% of 3,000 B2B marketers globally say influencer marketing is among their most effective strategies to achieve direct sales.
How Dove’s first creator-led campaign paves way forward for Unilever – June 4, 2025
Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking to work with 20 times as many influencers. Even as social media remains one of the fastest growing marketing channels across the industry this year, it was a bold statement.
How Influencer Marketing Is Rewiring The Consumer Journey – June 4, 2025
The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions happen in comment sections, Instagram DMs, YouTube reviews and, increasingly, at immersive brand experiences. Influencer marketing isn’t just a trend; it’s fundamentally reshaping the path from discovery to purchase, creating a new, symbiotic relationship between digital content and real-world connection.
16 Strategies For Boosting Company Marketing With Influencers – June 4, 2025
No marketing strategy today is complete without a social media component. As social media continues to be a major way companies reach their target audiences, influencer-infused marketing campaigns for new products and services will become much more common. However, companies would be remiss to assume that simply partnering with a popular influencer is enough to sway consumers to purchase. Below, 16 Forbes Business Council members share how companies can effectively leverage influencers in their marketing while ensuring it feels genuine and natural to their customers.
How This Influencer Strategy Drove Growth in a Down Market – June 3, 2025
There comes a time in every company’s existence when “a board asks the brand marketer to validate their existence,” Matt Kerbel, Turo’s global brand strategy director, says. At the San Francisco-based car rental service, that time came last year. According to Kerbel, most marketers in this position argue that their work is hard—or even impossible—to measure. But in his opinion, that’s a myth.
Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in Your Influencer Brief – June 2, 2025
How much freedom should influencers really have—and where should brands draw the line? That’s the recurring tension in today’s brand collaborations. Creators want to “just do you,” but they also recognize that ignoring a brief can cost them future deals.
Social News
Meta Says Link Posts on Threads Are Seeing Better Performance – June 8, 2025
According to Instagram chief Adam Mosseri, the Threads team has been working to improve the reach of links in the app, with a view to encouraging more publishers and creators to post to the app.
Instagram Says Trial Reels Have Helped Creators Significantly Increase Reach – June 8, 2025
Instagram’s trial Reels have been available for just on six months now, and IG is keen to get more creators trying out its audience sampling feature, in order to help boost content performance.
LinkedIn Shares Video Posting Best Practices – June 5, 2025
Video view time in the app has increased by 36% year-over-year, while video content now generates 1.4x more engagement than other post types.
Instagram Announces Latest Updates for Edits App, Including More Transition Effects – June 3, 2025
Instagram continues to roll out more updates for its new Edits app, with another set of new creative tools now available in the video customization platform.
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