Influencer Marketing, Handcrafted.
Building strategic connections that cultivate trusting consumer relationships.
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Influencer marketing since 2006
We can’t say we invented it, but you could. And you wouldn’t be wrong.
Informed by more than 500 Campaigns
Together, our team has developed and implemented hundreds of influencer marketing campaigns.
Influencers chosen by hand, Not by Algorithm
We’ve spent more than a decade building personal relationships with our community of influencers and technology to enhance your experience.
Driving Highly Visible Results For Highly Visible Brands.
Our handcrafted approach results in exceptional work, with long-term value that can’t be replicated by an automated platform.
Using their personal experiences shopping with #MyAmazon, the influencer team created hundreds of pieces of branded content that sparked more than 21 million impressions and more than 4,000 social engagements.
The Motherhood engaged 100 influential moms to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding.
The Motherhood engaged 150 influential bloggers for a spring cleaning campaign, helping to drive traffic for select products at Walmart stores across the United States. Content ranged from spring cleaning tips and hacks to suggestions for getting the kids involved, along with best practices for maintaining a cleaning schedule that authentically incorporated each brand.
The Motherhood hand-selected 25 influencers to drive awareness and downloads of the health and wellness app, Care4Today Mobile Health Manager, a Johnson & Johnson Health and Wellness Solutions brand. The campaign drove the app to #1 in its category on iTunes.
On behalf of United Way and its resource MyFreeTaxes, The Motherhood engaged a group of millennial personal finance influencers to attend an educational briefing and then share that information, as well as their own tips and experiences around tax filing, in blog and social media posts.
When Neutrogena wanted to encourage moms to set a good example by habitually applying sunscreen in front of their children, The Motherhood worked strategically to form a team of influential moms, all of whom were current users of Neutrogena Sun products and passionate about skincare education.
The Motherhood identified nine influencers who owned American Kennel Club (AKC)-recognized purebred dogs to take part in a blog and social media tour, coupled with a Twitter party prior to a broadcast of The AKC National Championship dog show. Before the online party, each influencer published a blog post sharing personal stories and tips for adding a dog to the family, as well as some breed-specific information about their pets courtesy of Royal Canin.
The Motherhood identified 10 influencers in event markets who had hyper-local followings to serve as social media correspondents, posting live updates about the toaster truck for Thomas’ English Muffins and Bagels on their social platforms.
The Motherhood hosted a 45-minute virtual briefing to connect 40 influencers directly with brand representatives from OshKosh B’gosh. Influencers were then split into groups of 10 and tasked with completing an assignment specific to a particular social channel. The Public Relations Society of America recognized The Motherhood for the campaign with a Renaissance Award for best digital/social media campaign.
Technology with a Human Touch The Motherhood Dashboard
With a decade of fine-tuning to perfect, our proprietary dashboard arms your team and ours with rich consumer insights, influencer metrics and the ability to seamlessly manage multiple campaigns and track performance in real time. Our dashboard is collaborative, and that’s why it works.
Advanced Influencer Identification
We combine qualitative and human-gathered quantitative data to identify influencers who are a fit for your campaign.
Trend and Insight Gathering
We monitor what is trending in our network and identify key strategies and insights for each campaign.
24/7 Access to Coverage
We use a streamlined process for tracking key activities, approving your influencer team and sharing coverage as it comes in.
Centralized Results
We ensure results from both current and past campaigns are available in one place at all times.
Authenticity Builds Trust.
In an automated world, we have a personal relationship with each of our influencers.
That means our influencers love our clients and our clients love the results.
From Our Clients
“I really appreciate how turnkey you’ve made this program, while delivering on-message pieces across so many influencers. It’s been a pleasure partnering on this.”
– Director of Marketing, Walmart
From Our Influencers
“I truly enjoy partnering with you! I find that the campaigns you design are insightful, inspire authenticity, and are always around topics I personally identify with. I choose what to work on based mostly on how well it fits into my personal life story and you make that process easy.”
– Dude Mom
Fresh from the Blog
69% of marketers surveyed ranked #influencermarketing as an important or top strategic priority in 2019:… https://t.co/cdk9JeADOQ
Here are 10 of the most-used social media tools by brands -- how many of these do you use? https://t.co/70berm8EKa
RT @NEXTpittsburgh: NEXT Up: Brittany Reno is one more reason to love Sharpsburg - https://t.co/ad0FEt1x6P
Thank you @PittsburghMag!!!! https://t.co/beKX7ryQqu
RT @PittsburghMag: Having so much fun learning & networking at #WomenAndBusiness event this evening! https://t.co/XMLEuCH2OV
RT @PittsburghMag: @coopermunroe founded social media influencer marketing agency @theMotherhood at age 40. She says it's important for wom…
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