Influencer Marketing, Handcrafted.
Building strategic connections that cultivate trusting consumer relationships.
Influencer marketing since 2006
We can’t say we invented it, but you could. And you wouldn’t be wrong.
Informed by more than 500 Campaigns
Together, our team has developed and implemented hundreds of influencer marketing campaigns.
Influencers chosen by hand, Not by Algorithm
We’ve spent more than a decade building personal relationships with our community of influencers and technology to enhance your experience.
Driving Highly Visible Results For Highly Visible Brands.
Our handcrafted approach results in exceptional work, with long-term value that can’t be replicated by an automated platform.
Using their personal experiences shopping with #MyAmazon, the influencer team created hundreds of pieces of branded content that sparked more than 21 million impressions and more than 4,000 social engagements.
The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding.
The Motherhood engaged 150 influential mom bloggers for a spring cleaning campaign, helping to drive traffic for select products at Walmart stores across the United States. Content ranged from spring cleaning tips and hacks to suggestions for getting the kids involved, along with best practices for maintaining a cleaning schedule that authentically incorporated each brand.
The Motherhood hand-selected 25 influencers to drive awareness and downloads of the health and wellness app, Care4Today Mobile Health Manager, a Johnson & Johnson Health and Wellness Solutions brand. The campaign drove the app to #1 in its category on iTunes.
On behalf of United Way and its resource MyFreeTaxes, The Motherhood engaged a group of millennial personal finance influencers to attend an educational briefing and then share that information, as well as their own tips and experiences around tax filing, in blog and social media posts.
When Neutrogena wanted to encourage moms to set a good example by habitually applying sunscreen in front of their children, The Motherhood worked strategically to form a team of influential moms, all of whom were current users of Neutrogena Sun products and passionate about skincare education.
The Motherhood identified nine influencers who owned American Kennel Club (AKC)-recognized purebred dogs to join a blog and social media tour, coupled with a Twitter party prior to a broadcast of The AKC National Championship dog show. Before the online party, each "dog mom" influencer published a blog post sharing personal stories and tips for adding a dog to the family, as well as breed-specific information about their pets courtesy of Royal Canin.
The Motherhood identified 10 mom and food influencers in event markets who had hyper-local followings to serve as social media correspondents, posting live updates about the toaster truck for Thomas’ English Muffins and Bagels on their social platforms.
The Motherhood hosted a 45-minute virtual briefing to connect 40 mom influencers directly with brand representatives from OshKosh B’gosh. Influencers were then split into groups of 10 and tasked with completing an assignment specific to a particular social channel. The Public Relations Society of America recognized The Motherhood for the campaign with a Renaissance Award for best digital/social media campaign.
Authenticity Builds Trust.
In an automated world, we have a personal relationship with each of our influencers.
That means our influencers love our clients and our clients love the results.
From Our Clients
“I really appreciate how turnkey you’ve made this program, while delivering on-message pieces across so many influencers. It’s been a pleasure partnering on this.”
– Director of Marketing, Walmart
From Our Influencers
“I truly enjoy partnering with you! I find that the campaigns you design are insightful, inspire authenticity, and are always around topics I personally identify with. I choose what to work on based mostly on how well it fits into my personal life story and you make that process easy.”
– Dude Mom
Fresh from the Blog
@notnotphoebe @instagram @mzuvella So true! Curious to see how it stacks up to TikTok duets
Instagram *finally* lets everyone post pictures from the desktop (thanks for the heads up on this @MarketingBrew) https://t.co/ajFc30qR8R
There's a #tiktok for that: Soup Fanatics Have Invaded TikTok, and It’s Delicious https://t.co/5YijxerRPy
🎁Holiday gifting
🧓🏽👨🏽🌾Grandfluencers & Farmfluencers on TikTok
📱Instagram's Take a Break feature
⁉️Social outage… https://t.co/iJotVsccGW
@greggbehr @KidsburghPgh @FredRogersCtr @WQEDEDU @NationalPTA @NationalParents @onparenting @Todaysparent… https://t.co/c8weSIlpGG
RT @When_You_Wonder: #Moms and #dads! Join @greggbehr + @RyanRydzewski w/ Parent Venture on Tuesday (8pm ET):
https://t.co/OhyNipJi8j
Wri…
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