Mendocino Forest Products
Two niche influencers developed 55 pieces of content
Followers viewed their videos more than 15K times
Influencer content received 90K engagements from followers
Challenge: To encourage DIY and home improvement enthusiasts to use Mendocino Redwood projects, bringing awareness to its beauty, durability and sustainability, as well as its availability at select Home Depot stores on the West Coast.
Solution: We identified, vetted and engaged two mid-tier DIY influencers to create projects using Mendocino Redwood. The influencers shared a variety of content – from TikTok to Instagram Reels to a blog post – to take their audiences along in the creation journey from start to finish.
Results: The team delivered a total of 55 pieces of unique content, which received nearly 90K engagements and 15,000+ total video views.
This project was so much fun for me, I’d have to say one of my favorites to this day! You were so easy to work with as well and everything was explained so wonderfully. So thank you for that! Hope to work together again in the future :)