Trust creates opportunity.
The Motherhood is the original influencer marketing agency for top brands and content creators across all verticals. We approach every campaign with a deep desire to create value. We do so by building relationships, trust and compelling content. We know that when people find value, they take action - they engage, they share, they buy.
“Average” is not part of our vocabulary. We have a 100% track record of producing campaigns with social engagement rates that surpass the industry averages.
We take on the most complex and time-consuming aspects of running a campaign, allowing our clients to rest assured that they have a uniquely qualified partner to manage every detail.
- Influencer Identification and Vetting
- Content Creation and Amplification
- Robust Campaign Measurement and Analysis
- Risk Mitigation & Custom Compliance Protocols
Why our boutique approach matters
We help brands integrate influencers into their marketing strategy by tapping our highly researched, highly vetted content creators with whom we have relationships rooted in trust.
The Motherhood manages the influencer marketing campaign end-to-end from strategy to reporting and beyond.
In the two decades we’ve been using this bespoke approach, what we know to be true is that dedication to diversity, equity and representation makes each step of the process better and stronger for everyone.
• We tap our years of traditional PR and brand marketing expertise to recommend the most effective ways to integrate influencers into an overall marketing strategy. Our clients know what they’re getting: we share minimum content guarantees and nearly always surpass those benchmarks.
• We find target-right influencers based on a brand’s most important selection criteria, no matter how specific. Our deliberately human-centric approach to vetting means we can evaluate against criteria that even the best influencer marketing platform cannot. Our clients get full approval/veto power for all influencers we recommend.
• Our reputation among influencers and our 1:1 invitation process (no mass emails here) leads to an exceptionally high campaign acceptance rate among the creators our clients approve.
• We take the lead on crafting a creative brief that carefully balances the unique needs of each brand with each influencer’s strengths as content creators. The result is content that hits the mark for the brand, the creators and their audiences.
• As a result, content from our campaigns generates exceptional organic engagement rates. We enhance that success with built-in digital ad boosting campaigns targeted to a brand’s most important audiences.
• An experienced account team monitors published influencer content to ensure compliance, accuracy and excellence – and flags exceptional engagement to our clients on a real-time basis.
• Our data and analytics team delivers always-on insights as content goes live and a post-campaign report according to our best practices and each client’s unique specifications. We go beyond likes, comments and shares to analyze the impact and ensure our clients understand what those actions mean to them.
Our Guiding Principles
We enter into each partnership from a place of mutual trust, respect, understanding and accountability. Your success is our success.
We're planners by nature, but we fully embrace the need to be nimble. We're always ready to pivot and adapt to best serve your organization.
No detail goes untouched. We have an unmatched ability to identify the most niche influencers and personally vet for the most detailed set of criteria.
We're your right-hand-women in strategic, creative and executional excellence. Our client roster and track record of results back our dedication to top-quality work.
Don’t let our name fool you – we work with influencers from all categories, including health & wellness, lifestyle, technology, finance, fashion, beauty, food, home, DIY, parenting, education and more. You tell us what you need, and we will find the right influencers to tell your story.