Relationships create opportunity.
The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals.
We deliver best-in-class strategies, tactics and results that move the needle in ways that matter most to your organization. We approach every campaign with a deep desire to create value. We do so by building relationships, trust and compelling content. We know that when people find value, they take action - they engage, they share, they buy.
The Motherhood brings a wholly unique package to the table, backed by decades of combined global PR experience and the deep knowledge and understanding of influencer marketing and strategic organizational communications.
- Influencer Content Creation and Amplification
- Storytelling and Brand Narrative Development
- Brand-Owned Content Strategy and Editorial Calendar Planning
- Influencer Strategy Coaching and Executional Blueprint
What's in a Name?
Don’t let our name fool you – we work with influencers from all categories, including millennials, lifestyle, technology, finance, fashion, beauty, food, home, DIY, parenting, education and more. You tell us what you need, and we will find the right influencers to tell your story.
Through our handcrafted vetting process, we find exact-match influencer partners for every project, in every vertical. Our team reviews each potential influencer partner to ensure optimal fit for you. This is manual by design and never automated.
Our Guiding Principles
We enter into each partnership from a place of mutual trust, respect, understanding and accountability. Your success is our success.
We're planners by nature, but we fully embrace the need to be nimble. We're always ready to pivot and adapt to best serve your organization.
No detail goes untouched. We have an unmatched ability to identify the most niche influencers and personally vet for the most detailed set of criteria.
We're your right-hand-women in strategic, creative and executional excellence. Our client roster and track record of results back our dedication to top-quality work.
Our boutique approach starts with research and strategy and focuses on building human connections. As part of our full-service partnership, we do a deep dive into your brand to understand your priorities and nuances and then hand-select and comprehensively vet influencers for your approval.
The impact? Our 1:1 influencer engagement leads to an exceptionally high campaign acceptance rate. We deliver exceptional work by our influencers, for our clients, that can’t be replicated by an automated platform.
To us, evaluation goes far beyond the last step in a campaign process. It’s baked into everything we do. Our insights and analytics team keeps a trained eye on your content throughout the campaign to ensure optimal performance. We share real-time feedback and adjust as needed.