Seed

Challenge: To create content that was not only personal, shareable and incorporated brand messaging, but also bridged the gap between marketing and science, driving awareness and encouraging product trials for Seed’s pre + probiotic for adults and children.

Solution: After extensive identification and vetting, we assembled a strategically chosen mixed-tier team of 55 influencers (comprised of macro, mid-tier, micro and nano creators) for a six-month program. Before the influencers and their children began taking the products, they completed Seed University, the brand’s partner and community education platform, to ensure each partner was accurate and accountable for the content they produced.

Results: Armed with their new ‘Seed degrees,’ the influencers delivered nearly 400 pieces of unique content across priority platforms Instagram, TikTok and Facebook, with a variety of videos, stories and feed posts. Seed content produced engagement rates on Instagram and Facebook that exceeded industry average. It is safe to say that there are not only new adult fans of Seed, but a new generation of kids with exceptionally healthy microbiomes!