Influencer Marketing Resources: June 2024

Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!

Influencer Marketing Industry Resources

Why Influencer Marketing on Pinterest Has Huge Potential for B2C Businesses – June 20, 2024 

In many ways, working with an influencer on Pinterest is very different from marketing on other social media channels. Thus, any brand contemplating influencer marketing for Pinterest will need to change their mindset on how to go about it.

The dos and don’ts of writing an influencer brief – June 20, 2024 

Writing a brief for an influencer requires an entirely different approach from other briefs. They should inspire an influencer, not overwhelm them with information and rules.

B2B influencer marketing is a growing field – June 20, 2024 

How does EMARKETER define a B2B influencer?

A B2B influencer is an expert or thought leader in a specific industry or professional niche. They can help a B2B company stand out in a competitive market, reach its target audience, and guide informed purchasing decisions through insights and recommendations. They are selected for their credibility in their field, which allows them to be more effective than a brand can be on its own. They might cocreate and share content on social media and/or host events and webinars.

If Authenticity Is Less “A Thing” In Influencer Marketing, Then What Is? – June 19, 2024 

If you are a marketer, you likely have either a love or hate relationship with influencer marketing. According to Sprout Social, 49% of consumers make purchases at least once per month because of influencer posts, and 30% trust influencers more than they did six months ago. It’s no wonder that, according to a similar report from Influencer Marketing Hub, 67% of marketers plan to increase their influencer marketing budgets this coming year.

I was a micro-influencer – here’s how brands should work with us – June 19, 2024 

Micro-influencers are a great way to reach a gen Z audience, says Dami Oladapo of Raptor – who should know, having been one. Here’s what brands should consider when working with these digital gatekeepers.

What to expect from the first year of Lions Creators – June 17, 2024 

It’s the first year of Lions Creators, the official creator track at Cannes Lions, and the excitement is palpable. Lions Creators programming will include presentations, panels, roundtables, and networking events, as well as the Social & Influencer Lions Awards Show, building on years of increased creator participation in the festival, mostly on the brand side. Executives told us that, in response, creators, as well as creator marketers, will be there in higher numbers than ever this year. We spoke with some of the executives behind the program—Thea Skelton, VP of events at Cannes Lions, and Joe Gagliese, co-CEO and co-founder of Viral Nation—about why 2024 was the year to make Lions Creators happen and what attendees can expect to see.

What To Know About Generation Alpha And Influencer Marketing – June 17, 2024 

It’s super important for brands to keep up with newer generations of consumers to stay relevant. While the focus has been on Gen Z for a while, many brands are now thinking ahead to the next big thing—Gen Alpha. By 2025, Gen Alpha will be comprised of more than 2 billion people, the largest generation ever, according to McCrindle Research.

How influencer agencies vet and navigate past fake influencers and followers – June 12, 2024 

With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate partnerships and verify the authenticity of their followings and engagement metrics those influencers claim to attract. Not helping matters, a number of social media services, including Viralyft and Twicsy, sell followers, likes or views directly to creators and businesses wanting to boost their clout. Some of that traffic is made up of bots.

HOW PIECE OF CAKE IS USING INFLUENCER MARKETING IN THE MOVING BUSINESS – June 12, 2024 

Known for its bright pink trucks, New York-based moving company Piece of Cake has experienced explosive growth since launching in 2017 with the purchase of one truck for $20,000. It now makes 100,000 moves a year across the U.S., with 800 employees and 350 trucks.

What influencer marketers are expecting at Cannes this year – June 11, 2024 

“Get ready with me to go to Cannes Lions” is a phrase that you could very well hear while scrolling on social media this month. 2024 marks the first year of Lions Creators, a networking and events experience dedicated to creators at Cannes Lions, which offers creators the opportunity to attend the festival at a discounted rate. For that reason, influencer marketers are abuzz, and they seem ready to take over the Croisette alongside creators in record numbers.

The ultimate playbook to build a Snapchat influencer marketing strategy – June 11, 2024 

In the rapidly evolving landscape of social media, Snapchat stands out as a vibrant platform, particularly beloved by younger audiences. With 422 million daily active users worldwide, there’s a relevant potential audience worth your brand’s pursuit. Snapchat’s distinctive features and authentic vibe make it an excellent avenue for influencer marketing. This playbook will help you harness the power of Snapchat influencer marketing with guidance on forging partnerships, creating engaging content and tracking business results.

The Brands and Retailers Successfully Engaging Gen-Z on Social Media – June 11, 2024 

Generation Z, or Gen-Z — those born roughly between 1995 and 2009 — today account for more than two billion people, or about 30 percent, of the global population, according to the World Economic Forum. Next year, Gen-Z is estimated to make up 27 percent of the global workforce and have a spending power of $450 billion, according to the BBC in 2023.

The art of collaboration: Successful partnerships in the creator economy – June 7, 2024 

The creator economy doesn’t just offer an opportunity for creators and influencers; it offers an amazing opportunity for brands as well. When you work with an influencer who has built a loyal following with an audience in a niche that would need your products or services, it creates an incredible chance to drive great return on investment when there is a successful partnership in place.

The past, present and future of influencer marketing, according to Taylor Lorenz – June 5, 2024 

The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have mainstream influence. Bloggers began generating revenue streams from brand deals typically reserved for celebrities.

Where Swehl—and its censored breastfeeding ad—goes from here – June 4, 2024 

Swehl wants to be known for more than recent events. Over the last few weeks, the lifestyle brand, which provides tools and resources for breastfeeding, was embroiled in the latest example of the double standard in depictions of women’s bodies in advertising after a campaign image of cook and recipe developer Molly Baz holding lactation cookies over her bra with the tagline, “Just add milk,” was pulled by Clear Channel, the company powering the billboard. (The ad eventually returned to Times Square after the probiotics brand Seed donated a portion of its billboard to Swehl.)

How influencers are harnessing social media to boost cancer screenings – May 31, 2024

Recent research has shown a worrying trend: there’s been a staggering uptick in young people being diagnosed with late-stage cancer. Equally worrisome is the fact that there has also been a drop in cancer screening since the COVID-19 pandemic. These troubling metrics spurred Michelle Dunst, MD of integrated intelligence at Real Chemistry, to take a deeper look into what’s happening and how it can be changed.

The Importance Of Trend-Spotting In Influencer Marketing – May 30, 2024

Successful trend-spotting is the thread that links evolving social trends and marketing strategies together. The ability to identify and leverage current trends is what really sets proactive brands apart from the rest. Understanding and acting on these trends quickly helps you capture and engage your audience and position your brand as a market leader in the fast-paced social media world.

Influencer pricing: how much influencers really cost – May 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. In fact, our 2024 Influencer Marketing Benchmarks Report shows most marketers struggle to measure the ROI of their influencer campaigns because of the complexity of influencer marketing.

In Their “Deinfluencing” Era: Gen Zs Becoming More Skeptical of Influencers and Sustainability Messaging – May 29, 2024

VANCOUVER, Canada — Rival Technologies and Reach3 Insights, the world leaders in conversational research and insight communities, today released a new report revealing Gen Z’s attitudes on social media, influencer marketing, online shopping, sustainability, and brand loyalty. Based on a mobile-first, conversational survey of 750 Gen Zs in the US and Canada, the research study found that social media’s role in purchase discovery is increasing, but it is only one step in a long and complex buying journey. Among Gen Z consumers who shop online, only 18.4%

Social News

TikTok Expands ‘Out of Phone’ Campaigns with UGC – June 20, 2024 

TikTok’s looking to help brands expand their promotions off the platform, with a new element of its “Out of Phone” offering that’ll enable brands to use TikTok creator content on billboards, within in-store displays, cinema promos, and more.

New York Seeks to Ban Algorithmic Feeds for Teens – June 20, 2024 

Amid ongoing concerns around the harms caused by social media, especially to young children, various U.S. states are now implementing their own laws and regulations designed to curb such wherever they can.

The 9 Defining Traits of the Modern B2B Marketer – June 17, 2024 

LinkedIn recently partnered with Ipsos to dig into what the next generation of B2B marketing leaders will need to prioritize in order to maximize their future opportunities. The research, which incorporates feedback from 2,000 B2B marketing leaders, established nine core characteristics that will set marketers and marketing teams up for success in the years ahead. 

Instagram Tests Creator Insights Profile Performance Overview for Brands – June 16, 2024 

Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days.

TikTok’s Rise as a Discovery Platform – June 16, 2024 

While TikTok has become a key platform for entertainment, it’s also increasingly becoming a destination for discovery, with more and more people now turning to app to learn more about products, trends and more. Which could be an important consideration for your marketing efforts. Depending on your target market, TikTok may now be a key driver of interest, and as such, your brand should have a presence within the expanding TikTok space.

Instagram Tests Creator Insights Profile Performance Overview for Brands – June 16, 2024 

Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days.

Instagram Tests New Ads Overlaid on User Stories – June 12, 2024 

Instagram seems intent on trying out more annoying and intrusive ad formats, with the platform now testing new promoted prompts that are displayed within your friends’ Stories, driving viewers towards promoted apps.

TikTok Adds Image Search for Similar Products in TikTok Shop – June 12, 2024 

TikTok is determined to convert itself into an online shopping powerhouse, in order to maximize its revenue opportunities, though users still seem largely perplexed as to why they would go from watching short-form video clips to buying products in the app.

Instagram Will Soon Enable Creators To Build AI Versions of Themselves – June 12, 2024 

Look, I don’t know why Meta is convinced that enabling people to make AI bot versions of themselves is something that will have real, tangible value to users. But whatever the reason, it is indeed looking to facilitate such, with new screenshots showing its evolving AI bot creation framework.

Instagram Clarifies Advice on Single Word CTAs and Longer Reels – June 5, 2024 

Hey, remember how Instagram sparked a wave of concern among creators last week when it published a video which explained that asking your audience to comment on a post with a single word could impact your post reach? Well, Instagram’s now sought to add some additional qualifications to its advice, to ensure that people understand exactly what those impacts might be, while also providing some extra notes on its broader approach to CTAs, Reels recommendations, and more.

Instagram’s Testing Video Ads That Stop You From Scrolling Further – June 2, 2024

Unskippable video ads in your main Instagram feed? How would that work? According to various reports, Instagram is currently testing out a new video ad format that does indeed stop users from scrolling in the main feed of the app until they’ve viewed a video ad.

Instagram Implements More Protection Measures for Teens – May 30, 2024

Instagram has announced two new updates to help protect younger users in the app, including an expansion of its “Limits” feature, which was originally only available to creator accounts, and new ways to restrict who can engage with your posts.

Instagram Shares More Info on the Distribution of Longer Reels Clips – May 29, 2024

Okay, I can see how on the surface this may seem confusing. “Hang on,” I hear you say, “didn’t you just report, like, two weeks ago that posting 90-second Reels is bad for reach?” Yes, yes I did, but these two things are actually both in alignment.

 

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