Influencer Marketing Resources: July 2024

Marketing Resources,

July 3, 2024

Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!

Influencer Marketing Industry Resources

Why brands are ditching celebs for influencers – July 29, 2024

The balance of power between celebrities and influencers is shifting. Celebrities have long been used by brands to drive awareness and shape consumer opinions given their profile and popularity. Celebrity images are highly crafted and resilient, and their popularity creates a wave of mass reach that is easy for brands to ride. But the fast-growing influencer economy has been disrupting this long-standing approach for some time, and we are now at an inflection point.

Influencer Events Are Revolutionizing the Marketing Landscape – July 22, 2024

Influencer events have emerged as a game-changing marketing strategy. Once seen as a trendy buzzword, these events have solidified their place as a cornerstone of modern marketing campaigns, driving engagement, fostering brand loyalty, and delivering measurable ROI. For businesses keen on staying ahead of the curve, understanding the impact and potential of influencer events is crucial. Events and experiential marketing are some of the highest ROI in marketing. It’s no wonder more brands are allocating budget for this segment, especially after the pandemic.

Influencer Marketing: Is It Worth it and Is It Brand Safe? – July 22, 2024

Social media has revolutionized how consumers make purchase decisions in every aspect of life—from choosing a restaurant to selecting their financial institutions. This cultural shift is predominantly driven by digitally-native millennials and Gen Zers. The financial services sector must embrace social-first marketing to reach these new target demographics.

How Entrepreneurs Are Making More Money In Today’s Market – July 22, 2024

As an entrepreneur, you are constantly seeking new ways to enhance your income and maximize profitability. By staying attuned to market trends and leveraging the latest technological advancements, you can identify and capitalize on opportunities for growth.

How to Implement ChatGPT to Enhance Influencer Marketing Campaigns – July 22, 2024

To keep up with the ever-changing influencer marketing industry, brands are always seeking innovative ways to differentiate themselves and capture attention. That’s where ChatGPT can help; this dependable language model provides exclusive tools for optimizing your influencer marketing strategies. For some time now, ChatGPT has positioned itself as a fan-favorite AI tool used by almost everyone, from individuals to businesses, amassing a staggering 180 million users as of December 2023.

Startup Acceleration: Innovative Strategies For Maximizing Your Potential – July 18, 2024

Influencer marketing is becoming a strategic tactic for companies looking to further differentiate themselves in the face of intense market competition. To help entrepreneurs understand how and why influencer marketing can be a powerful tool for growth, I have gathered the essentials from my experience helping clients with social media marketing. Let’s dive in.

Why brands that let creators thrive unlock influence – July 18, 2024

Following on from influencer marketplace pioneer Social Soup’s recent event, Influencer Upfronts, Marketing Mag spoke with founder and CEO Sharyn Smith on the state of the influencer market, navigating successful influencer partnerships and what brands can expect for the future.

Why You Shouldn’t Overlook LinkedIn Influencer Marketing Anymore – July 18, 2024

As a marketer, you’re accustomed to questions about whether your brand is jumping on the next big social platform. However, many brands are also finding themselves leveraging an older platform in a new way. LinkedIn influencer marketing is a great example of brands finding additional ways to stay relevant and engaged on existing social platforms.

Influencing 101: Maximizing The ROI Of Influencer Partnerships – July 17, 2024

Influencer marketing is anticipated to reach $74 billion by the end of 2024, according to eMarketer, which should be no surprise to anyone in our industry. Over the past 15 years, we’ve seen the evolution of the creator economy from the OG YouTube vloggers to Gen-Zers building TikTok business empires scoring six- to eight-figure brand deals that fund Hamptons houses and luxury vehicles. (Full disclosure: TikTok is a client/partner of my company.)

HOW CERAVE IS BUILDING ON ITS SUPER BOWL SUCCESS WITH A NEW INFLUENCER-LED CAMPAIGN – July 15, 2024

CeraVe is extending the layered approach to influencer marketing that recently earned a Cannes Lions Grand Prix to its latest creator-led campaign. But rather than recruiting hundreds of influencers to help the brand fabricate an elaborate social media conspiracy as it did for the Super Bowl, CeraVe is tapping a roster of 40 creators to turn a telenovela parody into a broader lesson in proper facial cleansing.

Influencer marketing is soaring despite troubles in other areas of the creator economy. 11 insiders break down how the industry is scaling. – July 15, 2024

Influencer marketing is going strong in 2024, with firms seeing a jump in deal volume and value.
The creator economy has had its ups and downs, but influencer marketing remains a bright spot.
Eleven industry insiders, including influencer firms, told BI how the category has shifted this year.

Beyond Likes: 5 Ways To Know Your Influencer Campaign Is Effective – July 9, 2024

Over recent years, influencer marketing has become an increasingly common strategy for brands looking to expand their reach and engagement. But how do you know whether it’s truly working? Beyond the obvious likes and follows, there are more subtle signs that can reveal the real impact of your efforts.

How Monte’s Fine Foods is embracing ‘tomato girl summer’ – June 28, 2024

After the phrase “tomato girl summer” emerged last summer, you best believe that fashion brands took notice. Clothing retailer Lisa Says Gah partnered with Hunt’s on tomato-shaped earrings and a line of apparel, and designers like Rachel Antonoff and Tyler McGillivary are selling tomato-print pants and shirts. Most recently, Staud unveiled a version of its Tommy purse with a beaded tomato print on the front in partnership with the New York-based Italian restaurant Monte’s at the Manor and food brand Monte’s Fine Foods, which has since sold out (but will be restocked in mid-July, per the brand).

Influencer Marketing Works For B2B Customers – June 30, 2024

Influencer marketing is not about getting millions of views on TikTok. It’s about influencing a specific group of customers, who could be reached on many different channels, such as LinkedIn, Facebook, Instagram, industry-specific podcasts, YouTube, webinars and many more—including TikTok, if that is where the target audience resides.

How brands are using the comments sections to drive results – June 25, 2024

In the comments on a TikTok of a dog yelping into a pillow, you’ll find Google making calendar jokes. Below a TikTok about NYC ice-cream trucks, you’ll find fashion brand Kenneth Cole commenting that “Mister Softee must be earned. Never tracked.” And in the comments section of a TikTok of influencer Alix Earle dancing and lip-syncing in her pajamas, you’ll find meal-delivery company HelloFresh encouraging her to drop an album.

NAVIGATING THE DISCONNECT BETWEEN INFLUENCER AND AFFILIATE MARKETING – June 25, 2024

In today’s dynamic digital landscape, influencer marketing has emerged as a powerful force, driving brand awareness and consumer engagement. However, despite its potential, many brands struggle to integrate influencers effectively into their affiliate marketing strategies.

What creator Niamh Adkins looks for in a brand partner – June 24, 2024

If you’ve liked or engaged with content about Jellycats, having a sister, or listening to Taylor Swift, chances are good that Niamh Adkins has made an appearance on your For You page. The 28-year-old creator has built an audience of more than 3 million followers across TikTok, Instagram, and YouTube by posting comedic content about her life and interests. As she’s built her following, she’s worked with brands like Neutrogena, Uniqlo, Supergoop, Kosas, and Laneige.

16 Ways To Vet An Influencer Before Partnering With Them – June 24, 2024

Organic engagement and authentic content can take your next marketing campaign to new heights. To make that happen, more and more brands have begun partnering with influencers, utilizing their established relationships and authenticity to engage with a large and loyal following. However, companies must conduct their due diligence to ensure a smart partnership between their brand and the influencer.

Healthcare

Why Healthcare Brands Should Tune Into Women’s Audio Habits – July 2024

It’s Monday morning, you’re in bed scrolling on social media and you find yourself angsting. Is my wardrobe too basic? Does my skincare routine dry me out? Did my lunch have adequate protein? In contrast, imagine starting your day listening to Alie Ward’s podcast, Ologies. You crack up at her remarks about the cicadapocalypse and learn something new about the species while sipping your morning coffee. Ready for work, you grab your bag, pop in your earbuds, and switch to the Maggie Rogers station on Pandora as you head to the bus.

Non-Profit

GivingTuesday Releases 2023 Data Commons Lookback Report – July 24, 2024

The GivingTuesday Data Commons released “The Giving Bridge: Lookback at 2023 Trends in Global Generosity,” its fourth annual exploration of global giving trends. This comprehensive report offers an in-depth analysis of generosity worldwide, aiming to foster a more effective and evidence-driven social sector.

Why Nonprofits Need To Think More Like Marketers With Their Strategic Plans – June 24, 2024

As someone with a background mostly rooted in marketing, I might be biased, but I firmly believe that everything is marketing. This belief extends beyond traditional marketing activities and permeates the entire strategic planning process for nonprofits. For nonprofits to thrive and expand their impact, they must adopt a marketer’s mindset and apply it across their strategic framework. Here’s why.

Social News

How To Improve Your Website’s Reputation With Google – July 28, 2024

The team from Red Website Design share their tips for improving your online reputation in this infographic.

Here’s a quick summary of what you’ll learn:

Review your current backlink profile
Create a list of your top posts and keywords
Add long-form content to your site
Generate a list of websites that you’d like to link into your site to start a guest posting effort
Pitch your best content to websites

YouTube Shares Quick Tips and Pointers on How to Grow Your Channel – July 25, 2024

YouTube’s Creator Liaison Rene Ritchie is now sharing a range of YouTube insights and pointers via Shorts, providing quick snapshots of knowledge on various elements.

For Olympic activations, brands are turning to platforms beyond broadcast – July 17, 2024

The Olympics is expected to be one of the biggest broadcast events of the summer. But for many younger viewers, they might spend more time watching the competition and the content that surrounds it on social platforms like TikTok than on the TV screen.

Meta Plans To Allow New Studies Into Instagram’s Impact on Teens – July 17, 2024

After years of accusations about Instagram’s impact on teens, and refutations of the same from Meta, the company is looking to allow researchers to conduct an in-depth study of the platform’s impacts on young users, as part of a new expansion of its restrictive research program.

Meta Expands Reels Overlay Ads to More Brands – July 17, 2024

Meta’s rolling out a new way to advertise within Reels, its fastest growing content format, with Reels overlay ads now being made available to selected advertisers.

TikTok Announces New Eventbrite Integration – July 16, 2024

TikTok has announced a new partnership with events platform Eventbrite which will enable both creators and fans to promote Eventbrite links in-stream.

Online tracker ID5 gets into the streaming game – July 10, 2024

A potential solution to tracking and measuring users on the open web is coming for the small screen. ID5, an alternative ID tool that provides publishers and marketers with a way to track users without the use of cookies, is pitching itself to streamers, broadcasters, and CTV platforms, CEO Mathieu Roche told Marketing Brew. The company, Roche said, is holding conversations with device makers like Samsung, LG, and Roku, channel providers like DirecTV, and media giants like Warner Bros. Discovery and Paramount.

Etsy seeks to return to its roots with human-centric campaign – July 10, 2024

Etsy was once known as a marketplace for artists selling handmade goods. After becoming a destination for resellers peddling drop-shipped and mass-produced items, the nearly 20-year-old brand is preparing for a refresh—and hoping to re-emphasize the human element. In a new marketing campaign that rolled out this week, Etsy is focused on showcasing the work of its artisan sellers, not robots, and encouraging consumers to “keep commerce human.”

Mastering TikTok Shop: A Guide For Brands To Launch In 2024 – July 14, 2024

With over 150 million users in the US and an estimated 55.5 million users making purchases through the platform in 2023, TikTok Shop presents an unprecedented opportunity for brands to connect with consumers and drive sales. TikTok Shop allows users to discover and purchase products directly within the app, capitalizing on the platform’s engaging short-form video format. The viral nature of TikTok content, exemplified by trends like #TikTokMadeMeBuyIt, has already demonstrated its power to influence purchasing decisions and create overnight product sensations.

Instagram’s Looking to Enable Retrospective Tags for Collaborative Posts – July 11, 2024

Here’s a small but important update from IG regarding a coming functional improvement. Right now, if you want to add a collaborator to your IG posts, you need to do so in the initial creation flow, it’s not possible to add a collaborator in retrospect. Well, you can on Reels, as of recently (check out this how-to guide from influencer marketing expert Lindsey Gamble), but for feed posts and Stories, you can’t add a partner profile after publishing.

FTC bans ‘ask me anything’ app for teen use – July 10, 2024

Anonymous messaging apps like NGL: ask me anything are attractive to curious teens eager to share unfiltered opinions or hear candid confessions from their peers. But a new order from the Federal Trade Commission highlights how such apps can be weaponized against teen users through bullying, harassment, and deception. Often marketed as free, the apps can impose a different cost, taking a toll on users’ mental health .

TikTok Publishes New Back to School Marketing Guide – June 30, 2024

With the end of the summer break now coming into view, many will be shifting their attention to planning for school’s return, which means that marketers need to map out their strategy for reaching students, and their parents, with their latest offers and promotions.

The White House Announces Its First Creator Economy Conference – June 30, 2024

Look, I’m not totally convinced that the “Creator Economy” is a thing, outside of a clever promotional strategy that helps to promote the use of social media platforms. But the U.S. Government is buying in, with The White House announcing an upcoming “Creator Economy Conference,” where industry experts, and creators themselves, will be invited to meet with Government officials to discuss their opportunities, challenges, and more, in order to better inform related policy.

TikTok Launches Support Program for Beauty Creators – June 30, 2024

TikTok has announced a new initiative to help support beauty creators in the app, partnering with Estée Lauder on a program called “The Catalysts” which aims to find emerging voices in the sector.

YouTube Tests Picture-In-Picture Viewing for Shorts, Channel Mentions in Comments – June 27, 2024

YouTube’s officially added picture-in-picture viewing for Shorts, providing another way to consume Shorts content, while it’s also testing a new way to mention other users in comments, as well as Shorts downloads for Premium members.

TikTok Launches Big Brand ‘Deal Days’ To Promote In-Stream Shopping – June 27, 2024

TikTok’s Deals For You Days will see big brands share discounts in the app, across a range of trending products, which TikTok’s hoping will get more people browsing and spending in-stream.

TikTok Shares Updated Trend Insights for Marketers – June 25, 2024

TikTok has shared some new insights into key trends in the app, as an addendum to its “What’s Next 2024” report. TikTok published its What’s Next trend prediction report in December last year, which outlined the key engagement shifts it was seeing in the app. And now, it’s published a new “What’s Next: In Action” update, which aims to provide more insight into how its trend predictions have evolved throughout the year, and what marketers should be aware of heading into the second half of 2024.

TikTok Shares Insights Into Upcoming Shopping Trends – June 25, 2024

TikTok may be on its way out of the U.S. (potentially), but it’s not gone just yet, and with over a billion active users, it’s still a valuable channel for marketing, and connecting with prospective shoppers via promotions.

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