Influencer Marketing Resources: March 2025

Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!

Influencer Marketing Industry Resources

How cult brands like Crocs, Southwest see influencer marketing evolving – March 10, 2025  

AUSTIN, TEXAS — Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda? Executives speaking at South by Southwest (SXSW) over the weekend detailed how influencer marketing is expanding to impact everything from campaign casting decisions to experiments with new shoppable ad formats. Looking ahead, some see the potential for the tactic to command a greater share of budgets once reserved for more conventional forms of advertising — the latest sign that industry decision-makers are shifting to a social-first mindset as channels like linear TV decline and Gen Z’s career aspirations turn further toward internet stardom.

Influencer Marketing Is Busting Through The Walls Of Social Media – March 10, 2025  

As influencer marketing rose to fame over the last decade, it’s gone through several stages of maturity. Influencer marketing 1.0 was fairly simple and straightforward. Brands worked with people with social media followings to post about the brand. That content reached the creator’s audience, and their following was a predictable signal of reach.

Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises – March 7, 2025  

When you think of influencer marketing, you typically picture brands working with a younger creator to target Gen Z (ages 13-28) or Gen Alpha (up to 12 years old). That’s not always the case. As the influencer marketing space and creator economy continues to grow, so-called silver influencers, or creators from Gen X (45-60 years old) and boomer generations (ages 61-79) are increasingly catching marketers’ attention.

From Marketplaces to Community Power: 2025 Rules of Influencer Marketing – March 7, 2025  

I also got the ultimate insight toolkit: top platforms, key metrics, and tips based on my XP as a Creative Director at an influencer marketing agency AAA Agency — why kick off your campaign 3-6 months early? why you shouldn’t be writing the script for the influencer? and more secret sauce for marketers.

Olipop is Worth $1.8 Billion. Here’s Its Influencer Marketing Strategy, Which Can Work for Any Brand – March 5, 2025  

Most small businesses look at influencer marketing and assume it’s out of reach. They’re wrong. “People assume influencer marketing is all about cash deals,” says Steven Vigilante, director of strategic partnerships at the soda brand Olipop. “But some of our best partnerships started with a free sample and a conversation.”

How creator partnerships go beyond awareness and conversions to fuel advocacy – March 5, 2025  

While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing trend: that much of the industry isn’t necessarily utilizing or thinking about influencers in the most beneficial way. They’re overlooking the true superpower at their fingertips: influence.

Why More Influencers Are Turning to LTK – March 3, 2025  

Affiliate marketing has been around for decades, but it’s undergoing a major shift. LTK (formerly known as LikeToKnowIt) is aiming to revolutionise how creators monetise their influence, positioning itself as the AdSense of affiliate marketing.

DICK’S Varsity Program Goes Public, Influencers Able To Apply – February 28, 2025  

The Varsity Team influencer program, once limited to internal employees at DICK’s Sporting Goods, recently opened to the public for the first time with an “open call” for influencers. Sports enthusiasts and content creators with no prior association with DICK’s were eligible to apply—with a select few set to receive benefits like athlete mentorship, paid contracts, and brand exclusives. DICK’s opened the program to prioritize user-generated content (UGC) as the brand searches for authentic stories from sports enthusiasts.

How Gen Z teens are becoming social influencers against gun violence – February 26, 2025  

Students are getting and sharing the message that they’re safer without guns. On March 22, 2012, I got a Facebook message with a simple call to action: “Today, walkout, 1st lunch, justice for Trayvon.”

Social News

TikTok Provides Tips on Creating Engaging Photo Posts – March 9, 2025  

Looking for more ways to engage your TikTok followers? Maybe still image posts could be worth trying, and to help with this, TikTok recently published an overview of its still image posts, and how you can use them to best effect.

US TikTok Negotiations Stall With Only a Month Left To Arrange a Deal – March 6, 2025  

Checking in on the U.S. TikTok situation, and with a month to go before the platform’s 75-day negotiation window closes, things don’t exactly look great.

TikTok Sets Deadline for the Switch to Its Creative Suite – February 27, 2025  

TikTok One, which was originally announced at its “TikTok World” event last May, will provide a more centralized home for all of TikTok’s creative tools, including analytics, campaign creation, Creative Challenges, and more. Which also includes its current Creator Marketplace, TikTok’s discovery tool that connects creators with brands.

Instagram Provides Tips on How To Maximize Content Recommendations – February 26, 2025  

Instagram has provided an update on its effort to maximize exposure potential for smaller creators, which it says has now resulted in significantly more opportunities for creators to reach a broader, more focused audience in the app.

Instagram May Be Exploring a Separate Reels App – February 26, 2025  

That’s apparently what Instagram is currently weighing, according to a new report from The Information, which suggests that Instagram chief Adam Mosseri recently floated the concept of a separate Reels app to IG staff.

Instagram Explains How Its Algorithm Weighs Time Spent Watching Longer Clips – February 25, 2025  

Instagram chief Adam Mosseri has provided some more insight into how its content algorithm measures watch time as a percentage of a video, as opposed to a binary count.

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