Employee-Generated Content That Empowers Brand Advocates
Did you know content shared by employees can generate up to 8x more engagement than content shared through brand channels? Employee-generated content (EGC) taps into the power of your people as credible, trusted voices for your brand. We build structured employee advocacy programs that help teams recognize what matters, capture it clearly, and share it with purpose.
Through targeted education and clear brand guardrails, employees learn how to turn everyday work into meaningful content. The result is consistent, scalable storytelling rooted in real experience that expands your reach while strengthening trust in every interaction.
8x
More engagement from employee posts vs. brand accounts
86%
of job seekers use social media to find jobs
#1
thing consumers want: human-generated content
Why Employee-Generated Content Matters
Employee-generated content turns everyday perspectives into high-performing content that people trust. It increases engagement, expands reach through employee networks, and drives measurable impact across your marketing and recruiting efforts. Employee advocacy programs amplify marketing and strengthen visibility where both customers and future hires are already looking.
egc is not…
ｘ Replacing your social strategy
ｘ Forcing employees to post
ｘ Uncontrolled or off-brand messaging
ｘ Extra workload for staff
egc is…
✓ Empowering staff with brand guardrails
✓ Voluntary, mission-aligned storytelling
✓ Content that builds trust and emotional connection
✓ Professional development your team will value
Our Proven Process
Employee-generated content works when it’s structured, supported, and easy to sustain. Our process moves from discovery and internal insight gathering to program design, interactive training, and ongoing guidance, delivered in-person, virtually, or in hybrid formats to fit your team. Every program customized. No cookie cutter solutions.
1
Discovery
Deep-dive on your unique needs, staff dynamics & goals
2
recommendations
Tailored training roadmap based on surveys and insights
3
Session development
Custom agendas built for your feedback before training
4
Training
Interactive in-person or virtual sessions, on your schedule
5
Follow-up
Recordings, templates, social prompts & momentum tools
PA Women Work
Case Study
The Challenge
Pittsburgh-based nonprofit needed to train employees, clients and volunteers to use social media — elevating both personal voices and the organization’s brand.
Our Solution
3-part training series: LinkedIn session for employees, virtual Instagram training for clients, and a personal branding + storytelling workshop for all groups.
“The Motherhood helped our brand ambassadors feel more confident on social media… It was beneficial to our organization, as well as our staff on a personal level.”
— Abby Swalga, Director of Communications, PA Women Work