Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
TikTok creators are turning against the platform—how it could affect influencer marketing – January 24, 2025
Creators on TikTok spent the final hours leading up to the platform’s temporary shutdown on Saturday eulogizing it, honoring its impact on pop culture and their careers with video compilations and heartfelt messages.
Influencer marketing strategies—why random creator content works with consumers – January 22, 2025
Influencers’ sway over consumer spending has soared in recent years, driving many marketers to fork over thousands of dollars for testimonials from social media stars. But the majority of consumers are just as, if not more, likely to make a purchase based on a social media post from an unfamiliar creator as they are an internet celebrity, according to a new study.
Want to be a full-time influencer? Consider freelancing – January 22, 2025
More people than ever aspire to become influencers on social media, given YouTube’s proliferation as an entertainment source and the popularity of Instagram and TikTok. Some 57% of Gen Z aspire to be influencers, according to a 2023 survey of 1,000 U.S. respondents. It makes sense after seeing influencers earn big payouts while having more freedom and flexibility to work on their terms.
From job board to influencer hub: How LinkedIn became a creator gold mine – January 22, 2025
LinkedIn isn’t just for job seekers and recruiters anymore—it’s turning into a hot spot for influencers who are changing how professionals connect, share ideas, and build their brands. But these LinkedIn influencers aren’t your typical lifestyle content creators from TikTok or Instagram. Often called “professional influencers,” they never set out to make money off their content. Instead, they focused on sharing industry insights, offering business tips, and telling real-world career stories. Now, they’re stepping into the spotlight and shaking up the platform in a whole new way.
How Can Influencer Marketing Boost Brand SEO? – January 13, 2025
The advertising market is undergoing significant changes. Influencer marketing has grown rapidly in recent years, becoming a powerful promotional tool for brands. According to research by Sprout Social, 49% of consumers buy something at least once a month because of influencers.
How One Agency is Reimagining How Influencer Marketing Drives Results – January 10, 2025
One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results. According to Linqia’s CEO Nader Alizadeh, a different approach is required to avoid falling victim to the sea of sponsored content sameness that befalls many brands.
Why are Nano Influencers the Future of Advertising? – January 10, 2025
Influencer marketing industry in India is expected to grow at a CAGR of 18% from 2024 to cross $405 million in 2026(Sweta Kaushal, Forbes 2024). It has emerged as a new and impactful phenomenon in the advertising space which has transformed the way brands reach and engage consumers. The medium thrives by leveraging individuals with niche online followings to promote products and services. This explosion has become possible with the rapid penetration of social media platforms such as Instagram, Meta, YouTube, and X. One report suggests that 75% of brands consider influencer marketing as part of their marketing strategy and 47% of the brands prefer to drive influencer campaigns with Micro and Nano influencers (EY Survey, 2023).
2025 influencer marketing predictions from industry insiders – January 9, 2025
Experts predict a resurgence of long-form content and a sharper focus on measuring influencer campaign performance, among other trends. Influencer marketing remained one of the fastest-growing marketing channels in 2024, and it’s on track to see even bigger investments this year.
Love Them Or Hate Them, Social Media Influencers Are Here To Stay – January 8, 2025
Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them earning $100,000 or more annually according to Goldman Sachs, influencers have emerged as a transformative power in marketing. Whether you admire their ability to connect with audiences or question their authenticity, there’s no denying their impact.
Influencer Marketing Will Be Anything but Stagnant in 2025 – January 6, 2025
With a TikTok ban looming, LinkedIn putting a stake in the ground as an influencer platform, and pharma finally finding its footing, 2025 is shaping up to be a transformative year for the world of influencer marketing. We’re about to see some major shifts that will impact how brands operate and where they invest, as well as new developments that will drive the industry forward. If there’s one thing we know for sure, it’s that influencer marketing doesn’t sit still.
What influencer marketing budgets should look like in 2025 – January 6, 2025
In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing dollars? What exactly this spend will be will depend on the brand and its priorities (drive sales versus raise awareness, for example), experts say. The main thing is that spend is increasing, says James Nord, founder of influencer marketing agency Fohr. “It’s growing and is pushing towards a place of more prominence and centrality in the marketing mix,” he says. “The big thing is scale.” Nord puts a high influencer marketing budget at about 20 per cent of a brand’s marketing spend.
What 2025 has in store for influencer marketing, according to experts – January 3, 2025
In 2024, brands embraced brat summer, the mob wife trend, and being demure. They turned employees into brand ambassadors, recreated music videos with big-name stars, worked with kidfluencers, and collaborated with unlikely creators. But a new year means the opportunity for new social playbooks, and there’s no telling what new trends and creators will emerge. To ring in the new year, we asked people in the influencer marketing industry what they think will be the biggest trends to watch for in 2025—as well as which trends they expect could be on their way out the door.
Glossy Pop Newsletter: Influencer marketing and content in 2025 — a look at what’s to come – January 3, 2025
2025 is slated to be another big year for influencer marketing. According to Shopify, influencer marketing globally was projected to be a $24 billion industry by the end of 2024. This week, Glossy Pop spoke to James Nord, founder and CEO of influencer marketing company Fohr, and three content creators for an early read on what’s in store for this mega-industry in the coming year.
What makes a great influencer brand pitch: How brands can better collaborate with influencers – December 31, 2024
It isn’t uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprout’s Influencer Marketing Report found that 93% of influencers say the quality of a brand’s existing content impacts whether they agree to collaborate.
2024 Wrapped: 9 Essential Insights From The Creator Economy – December 27, 2024
As another year comes to a close, what better time to recap the breakout year of the creator economy? Trends may come and go, but our best-in-class learnings are forever. We’re being mindful about what we’re bringing with us into 2025 and demure about what we’re leaving behind in 2024. As I continue advising the industry’s leading brands through transformational change, leveraging creators at the center, the emergence of a few key insights stands out to inform a fundamental blueprint for brands seeking inspiration. That said, let’s get into it!
2025 PR Predictions: Content Creation and Storytelling – December 27, 2024
As the year winds down, it pays to review the events of 2024 and assess their impact on the industry in the coming year. Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the evolution of content creation and storytelling in the coming year.
This Was the Year of the Influencer Political Takeover – December 27, 2024
After years of sitting on the sidelines, content creators became a part of the mainstream political media this year, delivering election news, analysis, and political commentary to their online fans—all while sidestepping the traditional press. Eighty-one-year-old Joe Biden was serenaded on camera by the delightfully cringe TikTok singer Harry Daniels. Bernie Sanders stumped for Kamala Harris on a Twitch stream cohosted by an anime catboy VTuber. Donald Trump collabed with the quintessential creator brothers, Jake and Logan Paul. Instead of making time for traditional sit-down interviews with the mainstream press, Harris and Trump relied on creators to galvanize votes and spread their campaign messages.
Healthcare
TikTok is back — for now. What does it mean for medical marketing? – January 22, 2025
After a turbulent weekend, TikTok is back – for the time being. The wildly popular social media platform briefly went dim on Saturday night after the Supreme Court upheld a law that banned its presence in the U.S. unless parent company ByteDance sold the app to a domestic owner.
The New Era Of Healthcare Marketing: Balancing Personalization And Privacy – December 30, 2024
In an age where patients expect Netflix-level personalization but demand Fort Knox-level privacy, healthcare marketers face an unprecedented challenge. Implementing stringent privacy regulations like GDPR and the California Privacy Rights Act (CPRA) has fundamentally changed how we approach patient engagement. The European Data Protection Board (EDPB) states that GDPR requires explicit patient consent before processing sensitive health-related data. This consent must be freely given, specific, informed and unambiguous. As someone who has led healthcare marketing initiatives across European and American markets, I’ve witnessed firsthand how creativity and experience can bridge this seeming contradiction. The stakes have never been higher. Healthcare organizations that fail to adapt risk not only regulatory penalties but also losing patient trust in an increasingly competitive digital landscape.
Publishing
BookTok shaped a new generation of readers, authors. What happens if TikTok is banned? – January 13, 2025
Reader communities are nothing new. But BookTok isn’t your grandma’s book club or the Facebook fan page of your mom’s generation – in fact, it gave online book communities of days past a run for their money by boosting book sales and birthing an entirely new generation of readers.
Social News
5 Ways AI Will Change Social Media Marketing – January 26, 2025
With Meta and X both increasing their focus on AI, and other social apps looking to integrate more AI features, what does that mean for the future of social media, and the expanded impacts on our interactive structures? Because no matter how you look at it, social media is now a crucial element of modern interaction. Facebook has some 3 billion users, all logging into the app regularly, and relying on the platform to keep them updated on news from family and friends. 3 billion, for context, is 37% of the global population, and when you also consider that several billion people can’t access Facebook at all (it’s banned in China, and other nations, while many regions also don’t have web connectivity), that is an unprecedented amount of global engagement.
TikTok’s Future Remains Unclear in the US as Trump Hosts Talks on Sale – January 26, 2025
So what’s the latest on TikTok, and its future in the U.S.? Well, that depends on who you ask. To clarify, as of right now, TikTok is operating illegally in the U.S., due to the “Protecting Americans from Foreign Adversary Controlled Applications Act”, which was approved by the Senate, signed off by President Biden, and enacted on January 19th.
Top Social Media Conferences To Watch in 2025 – Updated January 24, 2025
The social media industry is facing immense change, from mounting pressure from outside organizations and evolving corporate social media policies to the rapid development of AI in social media marketing. Professionals are going to want to keep their skills sharp in 2025 and conferences remain a valuable tool for those looking to keep up with changes while figuring out the best content strategy. Conferences allow for social media professionals to meet with others in the field, hear about case studies and attend seminars to improve their craft. Keeping up with such skills is vital in the fast-changing world of social media, especially as formats change and e-commerce becomes more popular.
Report Looks at Key App Trends, Including the Shifting Social Media Landscape – January 23, 2025
Sensor Tower has published its latest “State of Mobile” report, which provides an overview of key app usage trends and shifts, which could help to inform your strategic approach.
Instagram Shares Algorithm Insights To Inform Strategy – January 22, 2025
Looking to improve your performance on Instagram in 2025? This will help. Instagram chief Adam Mosseri has kicked off a new video series in which he’s planning to outline the key factors that power its algorithms and will ultimately maximize your reach.
TikTok is back—for now. What happens next? – January 22, 2025
In what has become a never-ending saga, the clock app is back after a somewhat messy weekend. But for how long? On Monday, President Trump signed an executive order aimed at delaying implementation of the federal TikTok ban, which was upheld by the Supreme Court last week and went into effect on Sunday, for 75 days. The legality of using an executive order to halt enforcement of a federal law is not yet clear, and it could face legal challenges. Late in his first term, Trump sought efforts to ban TikTok, but those were blocked by a federal judge.
Supreme Court Considers TikTok’s Bid To Remain in the US – January 12, 2025
Time is running out for the app, which now has just days remaining to find a way to remain in operation for its 170 million American users. As per the “Protecting Americans from Foreign Adversary Controlled Applications Act”, TikTok will be banned in the U.S. on January 19th, unless it’s sold into U.S. ownership, due to concerns relating to the app’s links to the Chinese government, and its capacity to be used to both gather information and disseminate propaganda on behalf of a U.S. adversary.
Instagram Surveys Users on Paying for Engagement – January 12, 2025
Over the past week, selected Instagram users have been prompted to take part in a new survey, which seemingly points to Meta considering an option that would enable creators and brands to pay for views, likes, or other engagement in the app.
Everything You Need To Know about Meta’s Change in Content Rules – January 12, 2025
Meta sparked the first major social media controversy of 2025 last week, when it announced that it would be getting rid of fact-checking, and loosening its rules around what people can say in its apps.
What App Features Are People Willing To Pay For? – January 5, 2025
Elon Musk has also suggested that X may look to add dating elements (though he is trying to create an “everything app”), and it makes some sense, given all the data that they have on each users’ interests, that this could work, right?
TikTok Shares Tips for Valentine’s Day Campaigns – January 2, 2025
With the holiday period now behind us (well, some of us at least), it’s time to start mapping out your approach to 2025’s major events, with Valentine’s Day being one of the first big opportunities on the content calendar.
Trump Files Supreme Court Bid To Save TikTok – December 27, 2024
With 22 days remaining till TikTok is effectively forced out of the U.S., President-elect Donald Trump is seemingly looking to make good on his campaign trail pledge to save the app.
Social Media Ad Spend by Platform – December 19, 2024
The data is based on social ad spending in the first half of 2024, using data sourced from app intelligence provider Sensor Tower. So there may be variances in the current time period, and each app also has other sources of revenue. But advertising is where they make most of their money, which makes this an indicative overview of where they’re currently placed.
Is It Still Worth Adding Hashtags to Your Posts? – December 18, 2024
This question has become more prominent in 2024, especially after Threads took an entirely different approach to hashtag use, including a one tag limit per update.
YouTube Shares Its Top Ad Campaigns of 2024 – December 18, 2024
“This year, we had Gemini help us out by examining over 13,000 of this year’s most successful ads from around the world to learn what really makes them stand out from the pack.”
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