Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
Super Bowl influencer marketing strategies—how brands are increasingly integrating creators into experiential – February 3, 2025
For Super Bowl 2025, brands such as Hellmann’s, Instacart and Abercrombie & Fitch are going beyond traditional influencer posts, leveraging brand activations, exclusive parties and experiential events designed to generate organic buzz. Rather than relying solely on paid promotions, advertisers are making creators a core part of their Super Bowl marketing strategies, turning influencer partnerships into real-world experiences that extend beyond the screen.
Kat Cole—CEO of supplement phenom startup AG1—aims to build out the $600 million company beyond its influencer roots – January 30, 2025
Kat Cole—CEO of supplement phenom startup AG1—aims to build out the $600 million company beyond its influencer roots.
The Future Of Influencer Marketing: From Public To Private – January 29, 2025
Across the globe, over 5 billion people actively use some form of social media, making it one of the best options to reach new audiences and engage with existing customers. While companies can run ads directly on these platforms, influencer marketing can be more effective. One survey found that over 60% of social media users trust information that comes from influencers over corporations and A-list celebrities. For this reason, nearly 70% of major companies used some form of influencer marketing in their overall social media strategy in 2021, with that number projected to increase to 86% in 2025.
The Super Bowl Is Big Enough for Every Kind of Influencer – January 29, 2025
As a huge sports fan, I watch the Big Game live with a group of friends and family. I even challenge myself to only watch the ads as they air, hoping to replicate some of the excitement from when live TV was the only way to consume them. On social media too, influencers are getting in on the act, either by starring in campaigns or just spreading the word. Last year, when CeraVe tapped Michael Cera for their award-winning Super Bowl campaign, influencers also played a big part by doing unboxing videos for themed skincare products covered in the actor’s face and quotes.
The “Sad Beige Lawsuit” and the Fight Over Social Media Influencer IP Rights – January 29, 2025
Can you protect a personal “aesthetic” or “vibe?” Social media influencer Sydney Nicole Gifford believes so, as she recently sued fellow social media influencer Alyssa Sheil in Texas Federal Court, in what is now known as the “sad beige lawsuit.”
5 important influencer marketing trends in 2025 – January 28, 2025
With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in the upcoming year. Influencer marketing is expected to reach $24 billion by the end of the year, a 13% increase from the previous year, maintaining its upward trajectory. Supporting this data, marketing departments have reported increasing their spending on influencers and externally generated content.
Move over, Taylor and Travis: The hottest new duo is Ellie the Elephant and Grimace – January 27, 2025
No, Ellie the Elephant is not in a romantic relationship with Grimace. This month, the New York Liberty’s mascot, a fashion icon known for her dance moves on the court, was spotted hanging out with McDonald’s mascot Grimace, “a large, purple, rotund being” who also happens to be a major Mets fan.
My Breakup Went Viral on TikTok So I Built a Career as an Influencer. It Has Lasted Longer than the Heartbreak. – January 27, 2025
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A video of Bridgette Vong, a marketing specialist, breaking up with her partner went viral on TikTok.
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She leveraged the engagement to create a side hustle and then a full-time career as an influencer.
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The breakup was the “best thing that’s ever happened” to her, she said.
Social News
Snapchat Offers Ad-Free Subscription Package – February 2, 2025
It seems that Snapchat has quietly released a new version of its Snapchat+ subscription offering that enables users to completely opt out of ads in the app, for a price.
The Social Media Funnel Explained – February 2, 2025
Have you mapped out your 2025 social media content strategy as yet? If not, then this might help. The team from Giraffe Social Media have put together an overview of the key stages of social media engagement that you need to keep in mind to maximize conversions and sales performance. Because while likes and comments are great, and can help to boost awareness, it’s the next step that you really want, in deepening engagement, and ultimately driving sales.
YouTube Launches 2025 AdBlitz to Showcase Super Bowl Campaigns – January 30, 2025
With the Super Bowl fast approaching, YouTube has launched its latest “AdBlitz” activation, which showcases all of the various Super Bowl ads in one place.
TikTok Looks To Highlight Its Value for Artists With New Video Series – January 30, 2025
With Meta looking to poach TikTok creators, using the instability at the app caused by the U.S. sell off talks as a lever, TikTok’s now looking to fight back, with its own campaign aimed at highlighting how TikTok has helped many artists gain mainstream recognition.
Instagram Adds New Views Insights To Guide Creative Performance – January 29, 2025
After making “Views” the primary metric of focus for creators last August, Instagram is now adding some new views-related metrics to help Reels creators hone in on the right elements.
LinkedIn Reports ‘Record’ Engagement Once Again in Latest Performance Update – January 29, 2025
LinkedIn’s parent company Microsoft has released its latest earnings results, which includes notes on LinkedIn’s evolving performance, and where it’s seeing strength.
A Beginner’s Guide: 5 Strategies For Leveraging Social Media – January 28, 2025
Dr. Tara Chalakani is the CEO of Preferred Behavioral Health Group and co-host of the Welloff Podcast.
It is nearly impossible to live a life free of social media influence. It’s free and entertaining, and almost everyone on the planet is participating. From Pinterest boards to TikTok dances to Snapchat filters, social media is a part of our everyday lives and is here to stay. So why not leverage it to boost your business?
Brands targeting Gen Alpha are heading to Roblox – January 22, 2025
Kidz Bop used to announce new albums on channels like Nickelodeon, airing ads that showed off its latest compilation of teeny-bopper pop songs as its titular kids danced and sang along on the TV screen. While the kids’ music group still makes similar ads, they’re not just targeting younguns during their Saturday morning cartoons anymore. Now, they’re in the metaverse.
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