#MeasurementMonday: How to Measure SEO Success of a Blog Post
A staggering 89 percent of consumers begin their purchase process with a search engine, which leaves no doubt that search engine optimization (SEO) in influencer marketing campaigns plays a huge factor in generating l...
#MeasurementMonday: Collecting Smart Data from Influencer Social Media and Blog Content
Over the past couple of years, we've seen a significant rise in the use of the term "big data." There are more tools and opportunity than ever before for collecting massive amounts of data online - but our abilities t...
If you find measuring social media campaigns to be a challenge for your brand, you are not alone. More than half (53 percent) of marketers surveyed for a recent Forrester report said measurement was their main challen...
#MeasurementMonday: Evaluating the Shift in Social Media Marketing Measurement
Have you noticed the shift in how brands are addressing social media marketing measurement? At The Motherhood, we've seen the focus slowly move from impressions and clicks to other metrics like purchase intent and eng...
Measurement Monday: Defining Your Campaign Success Metrics
It's #MeasurementMonday, and we are discussing the very first step in measuring any social media or influencer marketing campaign -- defining success metrics.
If you do not know exactly what you should be measuring,...
